1. IXP for GCDP

2. What is Integrated Experience(IXP)?

3. Where are the raises coming from?
University
Students
Members
going on
exchange
Expansions

4. Why we need to use IXP?
1. How would it be if all our members had Exchange experience?
2. How would you sell your program (any) if you have Exchange experience?
3. It is the AIESEC Way!!
Yes, we would have a stronger talent capacity, sales force and
higher quality in our experiences!

5. 2 Types of IXP
EP Re-integration
Members going
on exchange

6. Timeline
January February March April May June
Reintegration
Go on exchange!
So what is our focus right Now?

7. Now look at this:
New members going on Exchange this summer!
January February March April May June
Reintegration
Go on exchange!
Member Recruitment

8. Target Audience:
LC Members, team
leaders, managers,
LC EB
Chanel: LC meeting,
LC social media
group, newsletter,
mentoring etc
KEY Steps
Message: Brand,
Value proposition etc
(why members
should go X)
Product Packaging for Members Go X
Goal: No. Realize
Match, Raise of
members who wants
to go on exchange.
Example: AIESEC in Colombia created a a new product: “Global Leader” for TMP TLP
recruitment, this product engages people who wants to go on Exchange and also be a member.

9. “Make ‘Members go on X’ a culture.
It’s part of the members development path.
It’s just normal to go on exchange as an AIESECer.
To massively drive IXP, we need to…
Integrated Experience (IXP)

10. StrategiesforMC
Planning and Tracking
• Have a clear goal for IXP (per programme and for each month)
• Track the contribution of IXP to GCDP and GIP goals, in terms of RA MA
RE and talent capacity in local teams.
LC’s management
• Create national R&R campaign for LC’s
• Define IXP focus according to MC / LC strategy (focus on GCDP or GIP)
• Make sure there’s a clear responsable at local level for IXP goal (VP TM &
VP Comm).
Drive IXP Culture
• Include Exchange experience in your education cycle, every member
should plan in their career plan a GCDP XP.
• Promote the opportunity of being TMP TLP for EP’s in OPS and EP
preparation seminars.
• Incentives (e.g. Scholarship for members to go X, investment for EB, TL)

11. Strategies for LC
Start Up LC
• Big Focus on
reintegration to
start having talent
capacity in your LC.
Allocation according
to LC needs.
• All the members
need to have in mind
to go on Exchange.
• Embed into Career
Planning
Intermediate
• Choose a focus for
IXP, GCDP or GIP.
• Returnees allocated
in Operations team
and sales teams.
Advanced
• Be able to drive IXP
for GCDP and GIP.
• A lot of your
membership is going
on Exchange, you
have off peak TMP
TLP recruitment to
support operations
during summer.
High Volume
• Big amount of OGX
exchanges should
come from IXP.
• Create an IXP
corner in the LC to
upscale strategies.

12. How to do re-integration?

13. Converting exchange participants into your Talent Capacity.
Talent Capacity
What Matters:
1. EP’s Experience?
2. Plan & Goal: How, What, When?
3. Synergy: TM, GCDP OGX.
Re-integration

14. Re-Integration Flow (GCDP – TMP-TLP)
P(re) - Integration Re-integration
XP Tracking
Engagement in Absence
Promotion
LC Updates
Involvement & Engagement
Re-Integration Seminar or Conference
Flexible Structure (more Short-term XP) Strategic Structure (Allocation to Strategic teams and
position => sales teams)

15. Re-Integration Flow (GCDP – TMP-TLP)
P(re) - Integration Re-integration
Engagement in Absence:
- EP Contact abroad included in mailing list,
- EP Newsletter,
- Exchange Assignment, based on background of
studies & role,
- Promotion home country abroad,
Promotion:
- Re-integration pack & Promoting Position
LC Updates
Involvement & Engagement
- Induction to the LC
- Invitation to LC meetings
- Offer specific roles
- Add to internal communication channels
Re-Integration Seminar or Conference:
Experience sharing,
Experiencing different Culture
Flexible Structure (more Short-term XP) Strategic Structure (Strategic position) (sales teams)
XP Tracking:
- Evaluating Value proposition delivery,
- Experience sharing and showcasing,

16. How can I plan my IXP goal?
Plan your
OGCDP/OGIP
Goal
Historical
review, how
many IXP you
delivered in
2013?
Plan a growth
percentage
What is your
Ambition?
What % of your
membership do
you want to
have Exchange
experience?
How many
Reintegrations
and
realizations do
you want from
IXP?

17. Example
1. Plan your OGX Goals
OGCDP Goal: 100
OGIP Goal: 40
2. Historical review 2013:
15 members went on Exchange
20 EPs reintegrated
Total IXP: 35
3. Growth percentage:
We want to grow 70% in IXP!
So thi means we will deliver as a
mínimum 60 IXP!
4. Ambition: But I have 90 members
and I want 50% of my membership to
have Exchange experience.
5. GOAL
Realizations OGX: 45
Reintegration: 34 (with a 70% growth).
Total IXP Goal: 79

18. Synergy MC level
MCVP TM
-Responsible for IXP
programme
-Track LCVP’s TM in IXP
goals achievement.
MCVP OPERATIONS
-Include IXP in the portfolio
strategies
-Separate goal of RE coming
from IXP and external
market.
MCVP MARKETING/COMM
-Internal communication campaign
-Design external campaign to recruit EP’s and members to be
IXP
-Synergy with TM and OGX to set recruitment timelines and
messages.
-Collect cases of EP’s IXP to showcase

19. January February March April May June
Reintegration
Go on exchange!
TM
Support Delivery of
XP.
Comunications
Keep the Eps uptaded
with LC internal
comm.
Support reintegration,
start selling.
Raising Members Raise and Match DeliveryoGCDP
Allocating people coming from reintegration,
specific induction for them. Run member
recruitment.
Induction and L&D for oGCDP, Members go
on exchange strategy. Tracking of IXP.
Internal campaign for reintegration of Eps,
Inclusion of the Eps to the LCs.
Members going on exchange campaign
Synergy LC Level

20. Results using IXP strategy
Improve quality exchanges
Drive Exchange
Results
Talent capacity in your LC
• Returnees selling the
programmes, increases our
conversion rate.
• High quality membership

21. IXP GCP from
AIESEC in Colombia

22. Activities / Initiatives
• Creation of a new product: “Global Leader” for
TMP TLP recruitment, this product engages people
who wants to go on Exchange and also be a
member.
• LCVP’s TM have an Exchange goal per quarter and
IXP is considered as an organizational goal.
• Incentives and R&R campaign for IXP’s in national
congress.
• IXP opportunities portfolio in EP preparation
seminar.
• International Project “IGNite Project” to send EB
members on Exchange to expansión entities in
IGN.
• Tracking system on PODIO.
• $$ Discounts for members on their EP Fee.
Results
Around 250
EP
reintegrations
in the 1st
semester
50 Raises of
oGIP in Q1
40 Raises of
oGCDP in Q1