10. Client: Percept Project Name: e-Newsletter Objective: Depict the various moods at Percept Outcome: Highly awaited series which was converted from a quarterly magazine to a monthly issue
12. Brand Site www.toppsalt.com www.zilakhan.in www.headroom.com www.rannvijay.com www.percept25.com www.solemio.co.in www.fitz.co.in Intranet www.mypercept.in www.tataglobal.co.in www.tclworld.net Corporate www.perspectrum.biz www.iabcindia.org www.tcl-econnecting.com www.shreyas.co.in www.thejourneybikers.org - Under construction www.bluejay.co.in www.tcsrd.org www.elixirdesigns.co.in www.egocustomwheels.com Films www.50lakhthefilm.com www.jhoomthefilm.com
13. Client: Tata Chemicals limited Project Name: Brand website for TOPP SALT Objective: Design a online communication platform for the brand Outcome: Insync with international sense of design and layout was initiated. The design was developed in 2004 and still holds good over these period.
14. Client: Perspectrum Project Name: Company website Objective: Design a online communication platform for the company dealing in media, entertainment and communications Outcome: One of India initial website to explore the 3D space effectively. The entire logo of the company was used to build a strong recall
15. Client: Shreyas Shipping Co. Ltd. Project Name: Corporate website Objective: Design a online communication platform for the company dealing in shipping and logistics Outcome: A nice blend of stylised illustrations in the intro featuring the entire mode of the business operations of the company. This was then supported by an easy to use, minimum click home and topic pages
16. Client: Zila Khan Project Name: Celebrity website Objective: Design a online communication platform for Zila Khan, a Sufi singer Outcome: The aura of sufism is generated through the website with the usage of the colour scheme and a mouse tipped flame. Nominated in the best website for a celebrity category in the yet to be held Muscat internet Awards Festival
18. Client: Asian Paints Project Name: Corporate Presentation Objective: Design a corporate presentation in a innovative manner that showcases the entire activities at Asian Paints Outcome: Winner of the ABCI gold in the Best Non-Liner Corporate Presentation category for consecutively three years
19. Client: Tata Chemicals Limited Project Name: Institutional selling Presentation Objective: Showcase the health benefits of using Tata Salt. To also position Tata Salt as the No. 1 Salt brand Outcome: Immediate and strong response on the CD interactive marketing tool send out to all the major food product players.
20. Client: Marico Innovation Foundation Project Name: Take-away Presentation Objective: Showcase the winners and the various innovations recognised by the foundation Outcome: Creative oriented approach to depict innovation and to showcase the activities and recognition at the foundation. Great care was taken to increase the level of interactivity.
21. Client: Al-Jazeera English Project Name: Marketing Presentation Objective: Showcase a marketing presentation for the launch of a technology program Outcome: Futuristic theme oriented to increase the level of interest of the viewer and to help the presenter in creating an aura to justify his points
23. Client: Tata Chemicals Limited Project Name: AV on Poverty Alleviation Objective: To encompass the various activities initiated by TCL to alleviate poverty among its surroundings Outcome: Portray a picture of myriad colours depicting the various ways in which TCSRD gets involved to alleviate poverty. The film was showcased on NDTV Profit - Beyond Business. The film touches the issue with utmost care and detail so as to bring out the benefits of such models. Very nicely interlaced with visual, testimonials and narrator so as to build up a mood among the viewers
24. Client: Tata Power Limited Project Name: AV on 50 year celebration Objective: To showcase the entire life of the Trombay plant and lead to its celebrations Outcome: Well appreciated from Mr. Ratan Tata to the worker class. A form of interactive film making where the employees got involved in the film making process thus producing an mark in the hearts of the people associated with the Trombay plant
25. Client: Tata Chemicals Limited Project Name: HR Film Objective: To position TCL as vibrant, energetic and youthful organisation Outcome: With the help of some heart thumping beats, a pinch of high-adrenalin visuals and a sleek music video kind of finish. The film left an impression of speed, energy and zest amongst its viewers
27. Client: Percept Project Name: Corporate Intranet Objective: Information dashboard for the employees and associates. The implementation of a CMS module Outcome: A poll was conducted to find out the effcetiveness of the intranet which had a in-build poll module poor - 4% satisfactory - 10% good - 22% very good - 36% excellent - 28%
28. Client: Tata Chemicals Limited Project Name: Corporate Intranet Objective: Information dashboard for the employees and associates. Outcome: On an average a approximate of 40,000 hits per month. Winner of ABCI award for best intranet for a consecutive two year in a row
30. Client: Tata Chemicals Limited Project Name: Knowledge Management (KM) - Event Management Objective: Complete event support – end to end solution
31. Client: Tata Sons Project Name: TBEM Event Management Objective: Complete event support – end to end solution
32. Client: Amrita Television Project Name: Press Conference Objective: Complete event support – end to end solution
33. Client: Tata Chemicals Limited Project Name: OORJA – Awareness Initiative Module - Event Management Objective: Complete event support – end to end solution
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35. Year 2005-06: 12 ABCI Awards for creatives done for Tata Chemicals Limited. Year 2006-07: 15 ABCI Awards for creatives done for Asian Paints and Tata Chemicals Limited Year 2007-08: 12 ABCI Awards for creatives done for Tata Chemicals Limited, Asian Paints and Marico Limited Year 2008-09: 15 ABCI Awards for creatives done for Tata Chemicals Limited, Asian Paints, Percept Limited and Marico Limited how we inspire The ABCI (Association of business communicators of India) awards are esteemed awards designed to promote excellence in all areas of written & visual business communications.
36. Thank you for listening For more information please contact: P ix10 i ntegrated c ommunication s olutions Bldg. No. 2, Block No. 4, Shri Swami Samarth Society, Chincholi Phatak Road, Near Pawan Baug, Malad (West) Mumbai 400 064. email: [email_address] Creative Head & MD: Soorej M. N. Cell: 09324241497