2. MISSION STATEMENT

3. OUTLINE
 Mission statement
 Comparison of mission statement of companies
 Objectives
 Comparison of objectives of firms
 Business strategies
 The strategies of the companies

4. MISSION STATEMENT
Definition:
“ The broadly stated definition of the organization
basic business scope and operation that distinguish
it from similar time of the organization”
Mission statement

5. Comparison of mission statement
between two company’s:
 Gul Ahmed
 Al-Karam
Mission statement

6. COMPARISON OF MISSION STATEMENTS
GUL AHMED AL-KARAM
 MISSION STATEMENT:
 MISSION STATEMENT:
1. Al-Karam will remain an un-
“To deliver value to our partner
disputed leader providing high
through innovative technology
quality products and services
and teamwork fulfilling our
to its customers
social and environmental
responsibilities
2. Al-Karam will continue to
provide superior quality high
thread count home textile and
fashion apparel.
Mission statement

7. OBJECTIVES
Mission
statement
Corporate
objectives
Finance HRM Marketing
department department department
Mission statement

8. OBJECTIVES OF COMPANIES
Gul Ahmed Al-Karam
i. Environment defines i. Quality is an integral
quality product part of organization.
ii. Create an impact on ii. Achieve customer
customer minds while
satisfying their needs satisfaction
iii. Achieve operational iii. Operations within
excellence relevant standards
Mission statement

9. TYPES OF BUSINESS STRATEGIES
Product
Growth
differentiati
strategy
on
Price-
skimming Market
strategy peneratation
Mission statement

10. STRATEGIES ADOPTED BY THE COMPANIES
Gul- Al-
Ahmed Karam
Product
Price-skimming
differentiation
Maintain up-
Start their prices dated quality
with extreme and machinery
heights to stand out in
quality
Mission statement

11. CONCLUSION