This document discusses the benefits of using social media platforms like YouTube, SlideShare, LinkedIn, and blogs for manufacturers. It provides statistics on the reach and engagement of YouTube, including that it has 1 billion monthly users and sees 4 billion daily video views. It also outlines how to use SlideShare to share presentations publicly and privately, and highlights LinkedIn's 200 million professionals and 1.5 million groups. The document ends by discussing key considerations for starting a manufacturing company blog, such as defining the audience and goals.

1. Social Media in Manufacturing:
Why It Should Matter to You
Presenters:
John Sonnhalter – Sonnhalter
Greg Habermann – SageRock
The Webinar will begin shortly.

2. There are many options for manufacturers to be
engaged in social media. We’re going to focus on:
• YouTube
• Slideshare
• LinkedIn
• Blogs

3. Looking at YouTube
• YouTube has 1 billion unique visitors each
month and sees four billion video views
every day
• Second largest Search Engine in the
world.
• Integrated into Google results

4. YouTube’s Tremendous Volume
• One hour of video is uploaded to YouTube
every second that’s:
– 24 hours of video every 24 seconds,
– 60 hours a minute,
– 9 months every 2 hours,
– a decade every single day and
– a century every 10 days
• Users on YouTube spend a total of 2.9
billion hours per month (326,294 years)
watching video

5. Opportunity for Quality & Engagement
• Not TV Advertising
• Lean Back vs. Lean Forward
"It's got to be 30 seconds?"
• My answer is, tell the story first
• Shorter is almost always sweeter
• Focus on first 15 sec
• Telling a story:
– Engage customers
– Educate customers
– Point of differentiation
– Entertain customers http://www.youtube.com/user/Blendtec
– Be different Sales increased 700%, 5X the company's old record

6. YouTube Insights
• Unique Stats to Track Success
• Learn More about Your Audience
• Understand how Your Videos Work

7. Video Integration into Adwords
• Cheapest Form of Online Advertising
• Ties into Google Adwords & Analytics
• Several Types of Video Ads
– In-Stream
– In-Display
– In-Search
– In-Slate
– Display Ads
– ReMarketing Opportunities

8. What is Slideshare?
• World's largest community for sharing
presentations.
• 60 million monthly visitors
• 130 million pageviews/month
• One of the most visited 200 websites
in the world.
• Upload:
– Presentations
– Documents
– PDFs
– Videos
– Webinars

9. Share Your Presentations with the World
• Accepts a Variety of formats
• Share Publicly with Millions
• Share Privately with
– Clients
– Colleagues
– Intranets

10. What are some Slideshare Benefits?
• Largely Untapped SEO Potential
• Improve Your Presentation Skills
• Get Invited to Speak
• Ties Together with Facebook and
LinkedIn
• Grow Your Professional Network
• Embed Slideshare on Your Blog

11. Use Slideshare to Create Webinars on the Fly
• Sync MP3 Audio with a Presentation
• Create:
– Webinars
– Recorded Lectures
– Multimedia Slideshows (w/ YouTube)

12. What is LinkedIn?
• Professional social networking site
• Virtual community for professionals
• The most under-utilized social media tool for business

13. Why Use LinkedIn?
• 200 million members worldwide
• 74 million members in the USA
• 27 million company pages
• 1.5 million LinkedIn groups

14. LinkedIn for Business
• Stay in front of your contacts
• Build thought leadership and credibility
• Share like interests outside your network

16. The Reach of LinkedIn
• 914 personal connections
• 13,100,140 links to other professionals

17. LinkedIn Groups
• 1.5 million groups
• Participate in both conversations as well as contributions

20. What Is a Blog?
• A form of social media
• Websites that allow individuals, groups and companies to share
opinions and information in long form on a regular basis
• Considered “owned” media

22. Key Questions
1. Who is your audience?
2. Who is competing for your audience’s attention?
3. What do you want your blog’s focus to be?
4. What goals are you trying to achieve?
5. How are you going to measure those goals?

24. Pros of Starting a Blog
• Establish your brand as a thought leader in the industry
• Share your professional knowledge with personality
• Creates a central hub for social media efforts
• Build relationships
• Can be used to support other marketing initiatives
• The size of your organization doesn’t affect the quality of your blog

25. What to Ask?
• Who will be responsible for oversight of the blog?
• Do you have the time to blog?
• Can you repurpose existing content into blog posts?
• How many posts can you commit to writing per week?
• Do you have something interesting to write about?
• What resources do you have available?
• Will you be able to get involved in other social media (LinkedIn,
Facebook, Forums, etc.)?

27. Questions?
Contact us:
John: jsonnhalter@sonnhalter.com
Greg: greg@sagerock.com