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Social Media  101
About  Bloggers Mind ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What  We Do Consumer  Insights Awareness Engagement Advocacy Communities Micro Blogging UGC Conversations Viral Activities Influencer Relations The Focal Point Campaign Pillars Type of activities
Solutions  Architecture INTERNET -  Social Networking Sites, Communities,  Wikis, Folksonomies (collaborative tagging) and Individual Blogs.  BM Conversation  Measurement Platform (CMP) BM INFLUENCER PROGRAM Engagement  Campaigns MONITOR MAP MEASURE ANALYZE INFLUENCE ENGAGE  Market  Influence  Analytics  PR  Solutions  Marketing  Solutions  Customer  Service  Solutions  HR/Employee Relations
Products  & Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measurement  & Analysis
Measurement  & Analysis Buzz Trend ,[object Object],No. of mentions
Measurement  & Analysis Sentiment  ,[object Object]
Measurement  & Analysis Sentiment ,[object Object]
Measurement  & Analysis Most Discussed Keywords ,[object Object]
Measurement  & Analysis Demographics  ,[object Object]
Measurement  & Analysis Share of Voice ,[object Object]
Measurement  & Analysis ,[object Object]
Our Clients
Case Studies
Mobile Developer Ecosystem B2B Program
Mobile Developer Program ,[object Object]
Forum Nokia Developer Conference ,[object Object],[object Object],[object Object],[object Object]
Support Initiatives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email Program
The  Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Adopt a 3 step approach  From awareness, seeding to conversion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unique  Execution Strategy  Capture audience and build  a communication channel Influence and engage through  an interesting two way dialogue Build a panel of experts to  generate credibility Spread WOM through influencer relations 1 2 3 4 Capture a large audience via an interactive  online widget that allows consumers to  submit their queries and get expert tips  Launched a dedicated community for Nokia Messaging India  to interact and generate conversations around email on mobile Created a panel of experts aimed at addressing  and resolving consumer queries  Established trust amongst consumers  looking for a solution  Seeded the Eseries devices amongst influential Bloggers  to experience and demonstrate the benefits  of email on the go, how to use NMS and set up corporate emails
Email on Mobile, Made Easy  community Opinion Polls Conversations  Widget Influencer Relations Create wider access to mobile email solutions  Get people to share their opinion, reach out to people Drive engagement, credibility Trigger action Adopted a 360  degree approach
The  Results! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Capture Engage Influence Conversion
Campaign  Impact   ,[object Object],[object Object],[object Object],From 10% to 85%
Nokia India  Brand Campaign Started on June 2010
Social Game  for Ovi
Ovi  Music From 700 to 25,000 in 6 months
Yahoo!  Meme Service Launch. Content Strategy. Blogger Outreach
Thank  You! www. BloggersMind .com Facebook.com/ BloggersMind Twitter.com/ TheBloggersMind

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Bm Brief Overview

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  • 3. What We Do Consumer Insights Awareness Engagement Advocacy Communities Micro Blogging UGC Conversations Viral Activities Influencer Relations The Focal Point Campaign Pillars Type of activities
  • 4. Solutions Architecture INTERNET - Social Networking Sites, Communities, Wikis, Folksonomies (collaborative tagging) and Individual Blogs. BM Conversation Measurement Platform (CMP) BM INFLUENCER PROGRAM Engagement Campaigns MONITOR MAP MEASURE ANALYZE INFLUENCE ENGAGE Market Influence Analytics PR Solutions Marketing Solutions Customer Service Solutions HR/Employee Relations
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  • 24. Unique Execution Strategy Capture audience and build a communication channel Influence and engage through an interesting two way dialogue Build a panel of experts to generate credibility Spread WOM through influencer relations 1 2 3 4 Capture a large audience via an interactive online widget that allows consumers to submit their queries and get expert tips Launched a dedicated community for Nokia Messaging India to interact and generate conversations around email on mobile Created a panel of experts aimed at addressing and resolving consumer queries Established trust amongst consumers looking for a solution Seeded the Eseries devices amongst influential Bloggers to experience and demonstrate the benefits of email on the go, how to use NMS and set up corporate emails
  • 25. Email on Mobile, Made Easy community Opinion Polls Conversations Widget Influencer Relations Create wider access to mobile email solutions Get people to share their opinion, reach out to people Drive engagement, credibility Trigger action Adopted a 360 degree approach
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  • 28. Nokia India Brand Campaign Started on June 2010
  • 29. Social Game for Ovi
  • 30. Ovi Music From 700 to 25,000 in 6 months
  • 31. Yahoo! Meme Service Launch. Content Strategy. Blogger Outreach
  • 32. Thank You! www. BloggersMind .com Facebook.com/ BloggersMind Twitter.com/ TheBloggersMind