1. GROUP PRESENTATION ON
DUNKIN DONUTS
GROUP MEMBERS ARE :
SONAL BAJAJ
ANKUSH SINGLA
HARSHUL SINGLA
KANIKA DHAWAN
ASHIMAGUPTA

2. DUNKIN DONUTS is an
international doughnut and coffee retailer
founded in 1950 in Quincy,
Massachusetts by William Rosenberg. It is now
headquartered in Canton, Massachusetts.
Despite originally focusing on donuts and
other baked goods, over half of Dunkin'
Donuts business today is in coffee

3. •Dunkin Donuts is the world’s leading baked goods and
coffee chain
•The company has signed an agreement with Jubilant
FoodWorks Ltd. to enter the Indian market.
•
•The master franchise agreement calls for Jubilant
FoodWorks to develop, sub-franchise, and operate more
than 500 Dunkin’ Donuts restaurants throughout India
over the next 15 years.
•The first Dunkin’ Donuts locations are expected to open
by early 2012.

4. Dunkin' Donuts is a market leader in the hot
regular/flavored coffee, iced coffee, donut,
bagel and muffin categories
.
Dunkin' Donuts has earned the No. 1
ranking for customer loyalty in the coffee
The company has more than 9,700
restaurants in 31 countries worldwide.
In 2010, Dunkin' Donuts' global system-
wide sales totaled $6 billion.

5. Dunkin Donuts and Jubilant FoodWorks will
work together to offer customers a menu that
combines Dunkin Donuts renowned coffee
espresso-based drinks, baked goods and other
snacks, along with products specially tailored for
the Indian market.

6.  Café coffee day
 Barista
 Costa coffee

7.  Mc donald’s
 Subway
 KFC
 Pizza hut

8. product
Promotio
n
4 p’s price
place

9. •POPULAR WESTERN DRINKS
•CONCENTRATION ON
ESPRESSO,COFFEE AND TEA
•PASTERIES
•SANDWICHES
•WITH NO PORK OR BEEF AND
ALSO VEGETARIAN

10. Minimumpriceascomparedtocompetito
rs
Freehomedeliveryfor3months

12. Advertisement
•Internet has been effective in reaching young
professionals
•The medium depends on the targeted
audience
•Print media is in effective in rural areas due
to illiteracy
• Video vans in rural areas
•Nation wide advertisement is difficult
• TV Ads in local languages
•Celebrity appearance

13. SELECTION
HIGH
CLASS
MIDDLE
CLASS

14. •UPPER CLASS-Popular western
drinks concentration on
espresso,coffee&tea
•Middle class-sandwiches with no pork
or beef and vegeterian,pastries

15. •Brand name
•High quality
•Fast services
•Price

16. •STRENGTH
•WEAKNESSES
•OPPORTUNITIES
•THREATS

17. •Strong brand portfolio
•Different varities
•First food chain to introduce the
concept of donuts in india

18. A. HIGH PRICE OF PRODUCT
B. SUBTITUTES OF PRODUCT
C. STRONG COMPETITORS

19.  NO TOO MANY DONUTS
SHOPS IN INDIA
 CHANGING LIFE STYLE OF
PEOPLE
 INTRODUCTION OF KIDS
MEAL

20. •Threats from bakery shops and local
sweet shops which are already popular
for their traditional indian sweets
•Threats from competitors like
barista,CCD etc.