La Optimización de los Motores de Búsqueda - SEO - puede parecer algo difícil de entender para alguien no iniciado en la prácticas, pero es una ciencia en si misma. Los motores de búsqueda recompensan a las páginas web con una combinación adecuada de factores de clasificación, o "señales". SEO se trata de asegurarte de que tu contenido genera el tipo y número correcto de señales. La siguiente infografía, elaborada por Searchengineland, resume en una tabla periódica, los principales factores SEO en los que centrarse para llegar al éxito en el ranking de resultados de los motores de búsqueda (SERPs).

1. THE PERIODIC
TABLE
of
SEO
SUCCESS
FACTORS
explained by…
updated…
July 2013

2. http://searchengineland.com/seotable
@SEngineLand

3. Search Engine Land’s Guide To SEO
•Types Of Search Engine Success Factors
•Content & Search Engine Success Factors
•HTML Code & Search Engine Success Factors
•Site Architecture & Search Engine Success Factors
•Link Building & Ranking In Search Engines
•Social Media & Ranking In Search Results
•Trust, Authority, Identity & Search Rankings
•Personalization & Search Engine Rankings
•Violations & Search Engine Spam Penalties
http://searchengineland.com/seotable
@SEngineLand

4. Types Of Search Engine Success Factors
3 MAJOR GROUPS:
• On the Page SEO
• Off the Page SEO
• Violations
WEIGHTING SCALE: 1 to 3
3 = most important
Negative Factors shown in
RED
Read More >> SearchEngineLand.com Guide To SEO: Chapter 1
@SEngineLand

5. Types Of Search Engine Success Factors
Off the Page SEO:
• External Authority Signals
• Reputation Signals
On the Page SEO:
• Under Publisher Control
• Types of Content Published
• HTML & Site Architecture
Read More >> SearchEngineLand.com Guide To SEO: Chapter 1
@SEngineLand

6. Content & Search Engine Success Factors
Content
Quality
Content
Research
Content
Keywords
Content
Engagement
• Delivers Value
• Unique
• Useful
• User Queries
• Query Volume
• Query Match
• Used in Copy
• Natural
Language
• Answers Query
• Time on Site
• Interactions
Read More >> SearchEngineLand.com Guide To SEO: Chapter 2
Content
Freshness
• Query
Deserves
Freshness
@SEngineLand

7. HTML Code & Search Engine Success Factors
HTML
< TITLE > Tag
Meta
Description
Header
Tags
Structured
Data
• Unique to Page
• Standard HTML
• <H1> </H1>
• May appear in
SERPs
• <H2></H2>
• Schema
• Rich Snippets
• Entities
• Descriptive
Read More >> SearchEngineLand.com Guide To SEO: Chapter 3
@SEngineLand

8. Site Architecture & Search Engine Success Factors
Site
Crawlability
Duplication
& Canonicals
• Crawl budget
• Crawl efficiency
• HTML Sitemaps
• www/non-www
• rel=Canonical
• rel=prev/next
Read More >> SearchEngineLand.com Guide To SEO: Chapter 4
Site
Speed
• Fast load time
• Engagement+
• Conversion +
Descriptive
URLs
• Domain & Short
URL Keywords
• Breadcrumbs
@SEngineLand

9. Link Building & Ranking In Search Engines
Link
Quality
• Authoritative
• Topically
relevant
Anchor
Text
• Keywords vs.
brand name
• Over-optimized
anchor text
Read More >> SearchEngineLand.com Guide To SEO: Chapter 5
Link
Quantity
• Total number
of links
• Diversity
@SEngineLand

10. Social Media & Ranking In Search Results
Social
Reputation
Social
Shares
Read More >> SearchEngineLand.com Guide To SEO: Chapter 6
• Social Signals=“Votes” in SERPs
• Authentic vs. Fake accounts
• Engage with customers
• Quality vs. Quantity of shares
• Impact on personalized SERPs
@SEngineLand

11. Trust, Authority, Identity & Search Rankings
Authority
Signals
• Sentiment
• Reviews
• Ratings
Site
History
• Domain age
• Past penalties
Read More >> SearchEngineLand.com Guide To SEO: Chapter 7
Identities
& Entities
• People
• Places
• Things
@SEngineLand

12. Personalization & Search Engine Rankings
Results by
Country
• TLDs
• Hosting
• Global SEO
City Metro
/ Region
Signed In/
Preferences
• Local Search
• Search History
• Social Votes
• “Cards”
• Mobile SEO
Read More >> SearchEngineLand.com Guide To SEO: Chapter 8
Social
Connections
• Trusted
Opinions
@SEngineLand

13. Violations & Search Engine Spam Penalties
Thin Content
Ad Heavy
KW Stuffing
Hidden Text
Cloaking
Paid Links
Link Spam
DCMA
Read More >> SearchEngineLand.com Guide To SEO: Chapter 9
@SEngineLand

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http://searchengineland.com/seotable
@SEngineLand