The 49th Shelf uses Facebook to engage with readers interested in Canadian books and publishing. They have over 4,000 Facebook likes and post conversations to interact with fans. Their Facebook covers showcase Canadian book covers to appeal to different genres. Goals for using Facebook include attracting Canadian readers, writers, and industry professionals and sharing book reviews, recommendations, and discussions to build a community around Canadian literature.

1. By Cristiana, Dipa, Winnie Lu, Winnie Ko, Jenny

2. About the Organization

3. Products & Services
 Book and author search
engine
 Recommended Canadian
reads
 Blogs for up to date news
 Contests, features, giveaway
s and interviews

4. Facebook platform
 4058 "likes"
 Conversation-enabling
posts
 Interactive with their
Facebook fans -
responds with
comments and "likes"
on their posts.
 The 49th shelf's
Facebook cover page:
showcases a variety of
Canadian covers that
could appeal to readers
of different audiences
and genres
 Represents itself as a
clique or a social book
club.

5. Goals in using Facebook
 Attracting those who have
personal interests in Canadian
publishing or Canadian books.
 Audience: Canadian writers and
people who are involved in the
Canadian book industry
 „Author Chats‟, a 49th Shelf blog
and photos.
 Discusses events and authors in a
more in-depth and personal
fashion -
books, events, opinions, industry
news, etc.
 Personal vs Formal information
 Engagement and information
sharing allows for constant
community involvement
 Book reviews, recommendations
& discussion

6. Persona
 Who- Nancy 33 year old Canadian with a
Bachelors degree in English Literature and a
minor in Education
 What does she do: librarian at Vancouver
Public Library and part time English tutor and
teacher; active book blogger
 Likes: books, gardening, socializing
online, cooking
 Most visited
sites: Amazon, GoodReads, WordPress, Chap
ters, Twitter, Facebook and currently
49thshelf
 Goals: become a well known blogger, work
towards becoming a journalist or book critic.

7. Who are they attracting/engaging?
 Primary target audience:
is targeted towards a wide
range of age groups from
young readers, occasional
readers, to
bookworms, screenwriter, tea
chers and publishers.
 Their Facebook targets
educated readers with a high
level of knowledge.
 Targeted towards an older
audience who is up to date
and interested in Canadian
novels and authors.
 Attracts passionate readers

8. Directing people to Facebook
 1. Facebook Icon at the top of
49thshelf.com.
• They also encourage “share post
on Facebook” on their website
49thshelf.com
• At the bottom of the home page of
49thshelf.com, there is a “Get in
Touch” section
 2. In their “Spread the Word”
page of 49thshelf.com, it
encourages people to share posts
on Facebook.

9. • You can put a badge on your Facebook
page to show you are a fan of both
Canadian books & 49th shelf.
 3. On their GoodReads profile page they
let fans know they are on Facebook by
displaying on their recent updates that
they have added Goodreads to their
Facebook timeline.

10. Metrics
Online:
 Google Analytics
 Keyword searches
 Google position in search results
 Positive comments for customers
who mention 49th Shelf.com on
their Facebook
 Conversion rate
Offline:
o Statistics & data on monthly sales
& store traffic