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Ăhnlich wie Priority Club Rewards hotel standards and best practices
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Priority Club Rewards hotel standards and best practices
- 1. Priority Club Rewards Somerston hotels March 5 th 2010
- 3. PCR Members... stay more pay more cost less! + =
- 4. PCR Standards Express Check-Out Complimentary Newspaper Priority Club Training Signage and Applications Guaranteed Room Availability Member Recognition at Check-In Reward Nights Verifying Point Balance Enrolment Hotel Room Upgrades for Platinum Members Extended Check-Out Priority Check-In for Gold and Platinum Members
- 9. Enrolment Efficiency by owner group 2009
- 10. Enrolment Efficiency by owner group 2009
- 11. Enrolment Efficiency by owner group 2009
- 12. 2.0% 2.8% 0.7% EXETER M5, JCT. 29 EXEUK 0.2% 2.8% 2.6% STOKE ON TRENT XWHUK 2.5% 2.8% 0.4% BATH QQZBA 1.9% 2.9% 1.0% BEDFORD XQDBF 2.3% 3.0% 0.7% WARWICK M40, JCT.15 WARUK 2.8% 3.0% 0.3% MANCHESTER-SALFORD QUAYS MCHSK 3.0% 3.2% 0.3% HEMEL HEMPSTEAD LTNSP 1.8% 3.3% 1.5% EAST MIDLANDS AIRPORT EMLAP 3.1% 3.4% 0.3% LEEDS CITY CENTRE LEECC 1.5% 3.6% 2.1% LONDON-HAMMERSMITH LONHS 2.8% 3.8% 1.0% DROITWICH M5, JCT.5 DOTWC 2.6% 4.1% 1.5% LINCOLN CITY CENTRE EAMLC 3.8% 4.2% 0.4% DERBY PRIDE PARK DBYUK 3.3% 4.3% 1.0% MILTON KEYNES MLKEP 1.2% 4.3% 3.2% NEWPORT NPTCS 3.4% 5.1% 1.6% NORTHAMPTON M1, JCT.15 ORMGP 2.2% 5.9% 3.7% SWANSEA-WEST M4, JCT.43 SWSSA 9.2% 10.0% 0.8% BIRMINGHAM OLDBURY M5, JCT.2 BHXBP +/- 2009 2008 Hotel Name Hotel Mnemonic
- 13. 1.1% 1.2% 0.1% GLASGOW CITY-RIVERSIDE GLWST 0.5% 1.4% 0.9% LONDON-LUTON AIRPORT LTNAP 1.5% 1.5% 0.0% STIRLING SIRUK 1.4% 1.8% 0.4% EDINBURGH-WATERFRONT EDBLH 2.1% 2.1% 0.0% GLASGOW AIRPORT GLWAP 1.9% 2.2% 0.3% LONDON-CHINGFORD-NORTH CIRCULA LONCF 2.1% 2.3% 0.2% SWINDON-WEST M4,JCT.16 SWIWE 2.0% 2.3% 0.3% BRISTOL-NORTH BRSNR 1.5% 2.3% 0.8% INVERNESS INVUK 2.0% 2.4% 0.5% TAUNTON M5, JCT.25 TNTUK 1.9% 2.4% 0.5% NEWCASTLE CITY CENTRE NCLJB 2.0% 2.5% 0.5% DARTFORD BRIDGE DFBUK 1.6% 2.7% 1.1% LONDON-GREENWICH A102 (M) LONGM 0.7% 2.7% 2.0% CAMBRIDGE CBGCC +/- 2009 2008 Hotel Name Hotel Mnemonic
- 14. OK OK OK Cure OK OK OK XWHUK Stoke on Trent OK OK Cure Cure OK OK OK TNTUK Taunton M5, Jct.25 OK OK OK OK OK OK OK SWSSA Swansea-West M4, Jct.43 OK Off target OK OK OK Cure OK SWIWE Swindon-West M4,Jct.16 OK OK OK OK OK OK OK QQZBA Bath OK OK OK OK OK OK OK ORMGP Northampton M1, Jct.15 OK OK OK OK OK OK OK NPTCS Newport OK OK Cure OK OK OK OK NCLJB Newcastle City Centre OK OK OK Assess OK Cure OK LTNSP Hemel Hempstead OK Off target OK OK OK OK OK LTNAP London-Luton Airport OK Off target OK OK OK OK OK LONGM London-Greenwich A102 (M) OK Off target OK OK OK Cure OK LONCF London-Chingford-North Circula OK Off target OK OK OK OK OK LEECC Leeds City Centre OK OK Cure OK OK OK OK INVUK Inverness OK OK OK OK OK OK OK GLWST Glasgow City-Riverside OK OK OK OK OK OK OK GLWAP Glasgow Airport OK OK OK OK OK OK OK EXEUK Exeter M5, Jct. 29 OK Off target OK OK OK Cure OK EDBLH Edinburgh-Waterfront OK OK OK OK OK OK OK EAMLC Lincoln City Centre OK OK OK OK OK OK OK DOTWC Droitwich M5, Jct.5 OK Off target OK OK OK OK OK DFBUK Dartford Bridge OK Off target OK OK OK OK OK CBGCC Cambridge OK Off target OK OK OK Cure OK BRSNR Bristol-North OK Off target OK OK OK OK OK BHXBP Birmingham Oldbury M5, Jct.2 Training Enrolments Training Enrol+ments Reward Nights Enrolments Reward Nights HOLIDEX HOTEL NAME Â Q1 2010 Â Â Q4 2009 Â Q3 2009
- 15. Hotel facing assessment Cure OK Cure OK OK OK OK XQDBF Bedford Cure OK Cure Cure OK OK OK WARUK Warwick M40, Jct.15 Cure OK Cure Cure OK OK OK SIRUK Stirling Cure OK Cure OK OK OK OK MLKEP Milton Keynes Cure Off target Cure OK OK Cure OK MCHSK Manchester-Salford Quays Cure OK Cure OK OK OK OK LONHS London-Hammersmith Cure OK Cure Cure OK OK OK EMLAP East Midlands Airport Cure OK Cure OK OK OK OK DBYUK Derby Pride Park Training Enrolments Training Enrol+ments Reward Nights Enrolments Reward Nights HOLIDEX HOTEL NAME Â Q1 2010 Â Â Q4 2009 Â Q3 2009
- 17. Enrol for Rewards is our new, refreshed, global staff incentive scheme that rewards front desk teams for recruiting new members to Priority Club Rewards. The new initiative is designed to bring you an enhanced set of tools to make it easier for you and your team to achieve the new standards set for the year ahead and to earn great rewards in the process. Enrol for Rewards...
- 18. Launch pack In early January a launch pack containing a cover letter to the General Manager / PCR Champion, programme tracking poster, top tip calendar and other useful elements, were sent to each property to help track results on a daily basis and provide all the useful points of contact for questions relating to Enrol for Rewards.
- 19. A new website A global web portal has been developed which will provide more real time communications with hotels.
- 20. Ongoing communications Each quarter there will be additional opportunities to earn extra Enrol for Rewards credits and PCR points, through regular promotions and mystery calls⊠The first of these will be our âNew Year, Now Yoursâ promotion running from January to March â more details to come on the following slides.
- 21. Get involved in 2010
- 25. Teams can choose from the following rewards Priority Club Points Treat Yourself Vouchers Amazon Gift Vouchers
- 27. The Tools
- 29. Project Spotlight Reports Project Spotlight is a tool designed to put your hotel in charge of its Qualified Enrolment (QE) performance. Every month, your hotel is rated against last yearâs QEs for a the same month and ranked against your Enrolment Standard category. Â You can use Project Spotlight to monitor enrolment performance and spot trends before they become habits! This will enable you to start making necessary changes before your enrolling team slips behind. Every month your hotel will be tagged with a Project Spotlight status that will clearly communicate how your hotel is doing. Â Project Spotlight Report
- 31. Q1 Promotion
- 32. Oct Dec Nov Sep Aug Jul Jun May Apr Mar Feb Jan Year Q1 Multi Brand to 31 st March Q2 Multi Brand Q3 Multi Brand Q4 Multi Brand to 30 th June to 30 th September to 31 st December 2010 Core Activity Calendar...
- 35. RememberâŠ
- 36. PCR Members... stay more pay more cost less! + =
- 38. Questions
- 39. Thank You
Hinweis der Redaktion
- These are our regular guests whether they stay with us once per year or once per week and in 2009 they contributed $377million in Revenue to IHG UK hotels. Research shows that PCR members generate a high ADR and tend to book via our direct channels , the website and CRO which are the lowest cost booking channels.
- Bold and underlined are the measured standard. Also mention that Member Recognition standard will be measured in the future
- All hotels MUST accept Reward Night. Reimbursement Policy has NOT changed The 5% guest room inventory is NOT NEW â what is new is PCR is measuring whether hotels are loaded the inventory or not PCR will randomly check 3 times per quarter to see whether hotel has inventory loaded
- How do I know what training my team needs to take? Training requirements are outlined by region in the specifications manual How often does the training need to be done? PCR training requirements need to be completed Quarterly. If Iâve already taken the training this year do I have to take it again for the standards? Yes, Since new material has been added to the training regarding PCR brand standards all hotels need to take the training and tests through the myLearning platform in Q4 to be in compliance.
- Hotels have a monthly minimum number to reach but quarterly compliance? A hotel can enrol below the monthly minimum for 1 or 2 months in the quarter but still meet the standard. For example a hotel with a monthly minimum of 30 could enrol 20, 20, and 50 for the three months of the quarter and still be in compliance with the standard of 90 for the quarter 30 + 30+ 30 = 90 but so does 20 + 20+ 50=90 so hotel is in compliance Enrolment Numbers are based on QUALIFIED ENROLMENTS only Duplicate enrolments will be checked monthly and will be removed from the hotel enrolment total before hotels receive their monthly report What are duplicate enrolments? Hotels must ASK a guest if they would like to join PCR Duplicate enrolments are when hotels enrol already existing members into PCR. Duplicate enrolments do NOT count toward a hotels incentive goal OR toward the hotel standards minimums If hotels are shown to consistently have high duplicate enrolments they will be further reviewed by PCR My hotel can never enrol the number of enrolments you want us to â I want to argue this with someone so they will change it.