To analyze the market potential of HCL Career development center (CDC) To analyze brand awareness of HCL CDC.   To assess the degree of customer satisfaction among the customers of HCL CDC The project has been done on market potential of HCL career development center. HCL CDC is a part of HCL infoSystems one of the subsidiaries of the $5 billion company HCL enterprise. The other half of HCL enterprise is HCL technologies.

1. Prepared By: Somdeep Kumar Sen
Registration No: 092170710046
Roll No: 09217009050
IBRAD SCHOOL OF MANAGEMENT & SUSTAINABLE
DEVELOPMENT

2.  Main Issue Of The Project-
The project has been done on market potential of HCL career development
center. HCL CDC is a part of HCL infoSystems one of the subsidiaries of the $5
billion company HCL enterprise. The other half of HCL enterprise is HCL
technologies.
 Limitations Of The Project:
 Sampling Error.
 Time Limitation.
 The research work has been conducted mainly in urban & sub-urban
areas of Kolkata.

4.  The research work has been done in lieu of determining market potential of HCL
CDC. In order to achieve the main objective formal marketing research has been
conducted.
 Before carrying out the research work a lot of emphasis was given to Identify the
target market segment which consisted of both under graduate & post graduate
students, Officials of different colleges, the students of HCL CDC.
 Research Procedure -
(I)The research work consisted both primary as well as secondary research.
- Primary Research: Telephonic & One On One Interview.
- Secondary Research: Company sources, Internet
(II)Three questionnaires were prepared in order to collect the data. One questionnaire
was prepared for the potential customers of HCL CDC which included both under
graduate as well as post graduate students. While the other two were prepared for
the officials of different colleges & existing customers of HCL CDC.

5.  Type Of Sampling Method Used-
Since more than one segment have been targeted, segmented or stratified
sampling method has been used.
 Sample Size:
 The sample size for the potential customers of HCL CDC is 200
 sample size for existing customers of HCL CDC is 120.
 sample size for officials of different colleges is 120.
 Identifying Different Tools/Concepts to be used during the
Analysis:
(I)Marketing Concepts: SWOT Analysis, Product Life Cycle (PLC)
(II)Mathematical/ Statistical Tools: Pie Chart, Bar Graph. Mathematical
Curve Fitting Method

6. After collection of the data both primary as well as secondary data it was time for
the analysis to achieve the desired objective.
 Before the analysis one must mention that the primary data collected was mostly
qualitative in nature where as the secondary data collected was mostly
quantitative in nature.
 In order to maintain clarity & make the analysis more in-depth the analysis have
been segregated into four parts-
- Qualitative Analysis
- Quantitative Analysis
- SWOT Analysis

7. Q. Are You Aware Of HCL CDC?
88%
12%
Not Aware Aware
Source : Primary Source

8. Aware
Not Aware
16
84
Source : Primary Source
Q. Are You Aware Of HCL CDC?

9. Satisfied
Requires
Modification
Can't Say
55
30
15
Source : Primary Source
Q. Do You Feel That The Service Provided By HCL CDC Needs Any Kind Of Up gradation

10. 0
10
20
30
40
50
60
70
80
90
Source : Primary Source
Q. Please Recommend Us A Few Ways To Improve The Services Offered By HCL CDC.

11. Hardware
35%
Software
20%
Networking
25%
Database
14%
Others
6%
Source : Primary Source
Q. What Is Your Area Of Interest As Far As HCL CDC’S
Courses Are Concerned

12. NIIT
45%
CMC
15%
BRAINWARE
20%
JETKING
3%
HCL CDC
8%
APTECH
6%
OTHERS
3%
Source :(hclcdc.in) Secondary Source

13.  HCL CDC provides IT training & development to
individuals which include not only students but also
professionals.
 Although these kinds of training are already provided
by other organizations such as NIIT still the products
(services) provided by HCL CDC can be treated as new
product .
It is because they fit in to the category which says- ‘If
an existing product is launched by a new company it can
be treated as a new product’.
 Hence just like any new product the products offered
by HCL CDC belongs to the Introduction Stage.
HCL CDC Products

14. Graphical Representation Of HCL-CDC’S Revenue (Actual)
45
81
122
153
2006-07 2007-08 2008-09 2009-10
Source:www.hclcdc.in

15. [From the above graph it can be seen that is forecasted that the revenue of
HCL CDC for the fiscal year 2010-11 is going to be RS. 192 Crores.]
45
81
122
153
192
2006-07 2007-08 2008-09 2009-10 2010-11
Source: www.hclcdc.in

16. STRENGTHS
Big brand name of HCL.
It is a professional- Educational
institute.
Students are trained in a very
practical way by experienced
faculties who also happen to
be seasoned professionals.
Consistent growth in revenue
Good job prospect.
WEAKNESSES
Extremely low brand
awareness in spite of being
under the big banner of
HCL.
Infrastructure may be not
up-to the mark in some
regions.

17. OPPORTUNITIES
The recent IT boom.
Increase in demand for skilled it
workers.
Non-tech students can be targeted
just like the tech students.
Providing incentives, discounts
etc. to attract new students.
Smart channel design.
THREATS
Existing market leader along
with other big-players.
New IT giants such as
IBM, TCS, entering the market.

18. • Effective use of Promotional Mix to increase its lowered brand awareness.
• Use of over the line as well as below the line medium
• Using Sales Promotion for quick increase in Sales.
• Cashing In the Big Brand Name of HCL.
• Effective positioning of the offerings.
• Smart Channel Design.
• Introducing the concept of sales territories to make the whole operation more structured.
• Improving the infrastructure to improve the degree of customer satisfaction which would
most definitely help in retaining the existing customers as well as getting new ones as
well. ( Viral Marketing Concept)
• The company may consider giving away some scholarships or monetary incentives to some
of the meritorious students to build up a distinct image in the mind’s consumers

19.  Based on the previous discussions it can be said that HCL CDC is at its
nascent stage of development. However it has entered a very potent IT
training & development market which provides quite a few opportunities
of growth.
 In spite of the opportunities it is imperative from the company’s point of
view that they make the best use of opportunities available. It is also
important that that the company must make the fullest possible use of its
strengths to gain competitive edge.
 However, it must be also be said that the company must concentrate on
eliminating the weaknesses, such as low brand awareness which
probably is the biggest barrier in HCL CDC’s success. The company shall
also keep in mind that due to the potent IT training & development
market many IT giants such as IBM, Accenture are looking to enter the
market.

20. • Based on the above discussions it can be said that if HCL CDC has a
very bright future in the ever growing & potent market of IT training
& development.
• As a matter of fact they have already taken major initiatives by
tying up a deal with Webel to provide hardware & networking
training to the youth of India.
• In the end it can only be concluded that in spite of being the new
kid on the block HCL CDC has great potential of growth.
• However their way to the top will not a be an easy one, but still is
believed that they will reach their goal of IT empowerment because
they believe that- ‘ ONLY A LEADER CAN TRANSFORM YOU INTO A
LEADER’