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SomaStream’s
Membership Marketing
GPS Demo for AGIA
  Leveraging the power of
   prospect involvement


         Thomas C. Selleck
         SomaStream Inc.
  www.SomaStream.blogspot.com
      Copyright 2012 SomaStream Inc.   1
Membership Marketing GPS
The AGIA Membership Marketing GPS
Demo is based on these assumptions:
• 4 different products available:
   Individual, Couple, Family & Youth
   Traveler
• Initial contact is via email to house list
• List is not specifically targeted
• All emails link to one Gateway page


                Copyright 2012 SomaStream Inc.   2
Membership Marketing GPS
On the Gateway page, the Membership
Marketing GPS demo filters prospects
into 4 groups.
Each group is offered a different
product:
6. For business travelers
7. For couples
8. For families
9. For parents of independent
   youth travelers 15-25

              Copyright 2012 SomaStream Inc.   3
Membership Marketing GPS
On the Gateway page, the Membership
Marketing GPS demo filters prospects
into 4 groups. Each group is offered a
different product:
5. For business travelers
6. For couples
7. For families
8. For parents of independent
   youth travelers 15-25
               Copyright 2012 SomaStream Inc.   4
Membership Marketing GPS
On the Gateway page, the Membership
Marketing GPS demo filters prospects
into 4 groups. Each group is offered a
different product:
•   Individual Plan (for business travelers)
•   Couples Plan
•   Family Plan (includes youth travelers)
•   Independent youth travelers
    (targeted to parents)

                  Copyright 2012 SomaStream Inc.   5
Membership Marketing GPS
The 4 groups of prospects (and
corresponding products) are further
divided into 1 of 3 sub-divisions –
each with its own landing page.

Each landing page appeals directly to the
specific prospect sub-groups:

9. Domestic travelers: Road trips only
10.Domestic travelers: Air travel & road trip
11.International & domestic travelers
                Copyright 2012 SomaStream Inc.   6
Membership Marketing GPS
The 4 groups of prospects (and
corresponding products) are further
divided into 1 of 3 sub-divisions –
each with its own landing page.
Each landing page appeals directly to the
specific prospect sub-groups:

• Domestic travelers: Road trips only
• Domestic travelers: Air & road trips
• International & domestic travelers
               Copyright 2012 SomaStream Inc.   7
Membership Marketing GPS
            Targeted Landing Pages
              Domestic            Domestic               Int’l &
               Road Trip         Air & Road Trip        Domestic
Business      Offer 1              Offer 2              Offer 3
Travelers
Couples       Offer 4              Offer 5              Offer 6
Families      Offer 7               Offer 8             Offer 9
Parents       Offer 10            Offer 11              Offer 12
of Youth
Travelers

                       Copyright 2012 SomaStream Inc.              8
Membership Marketing GPS
This demo showcases only 8 of 12
distinct targeted landing pages that sell a
total of 4 different product variations:
•   Individual Plan (for business travelers)
•   Couples Plan
•   Family Plan (includes youth travelers)
•   Independent youth travelers
    (targeted to parents)



                  Copyright 2012 SomaStream Inc.   9
Membership Marketing GPS
How to get the most from the demo:
•   From the Gateway page, click in the
    floater window
•   Choose any path
•   After you reach one destination page,
    click on the “Gateway Page Demo”
    menu bar link at the top to return to the
    Gateway and re-start the demo
•   Start the demo again to follow a
    different path to a different destination

                Copyright 2012 SomaStream Inc.   10
Membership Marketing GPS
How to get the most from the demo:
•   From the Gateway page, click in the
    floater window
•   Choose any path
•   After you reach one destination page,
    click on the “Gateway Page Demo”
    menu bar link at the top to return to the
    Gateway and re-start the demo
•   Start the demo again to follow a
    different path to a different destination

                Copyright 2012 SomaStream Inc.   11
Membership Marketing GPS
How to get the most from the demo:
•   From the Gateway page, click in the
    floater window
•   Choose any path
•   After you reach one destination page,
    click on the “Gateway Page Demo”
    menu bar link at the top to return to
    the Gateway and re-start the demo
•   Start the demo again to follow a
    different path to a different destination

                Copyright 2012 SomaStream Inc.   12
Membership Marketing GPS
How to get the most from the demo:
•   From the Gateway page, click in the
    floater window
•   Choose any path
•   After you reach one destination page,
    click on the “Gateway Page Demo”
    menu bar link at the top to return to
    the Gateway and re-start the demo
•   Start the demo again to follow a
    different path to a different destination

                Copyright 2012 SomaStream Inc.   13
Membership Marketing GPS
Important disclaimer:
This is a rough demo of SomaStream’s
Membership Marketing GPS system.

It is designed to showcase the
process, not the content.




               Copyright 2012 SomaStream Inc.   14
Membership Marketing GPS
Important disclaimer:
This is a rough demo of SomaStream’s
Membership Marketing GPS system.

It is designed to showcase the
process, not the content.




               Copyright 2012 SomaStream Inc.   15
Membership Marketing GPS

There are many possible variations
& permutations to this process.

Use your imagination and have fun!




             Copyright 2012 SomaStream Inc.   16
Membership Marketing GPS
 All this makes much more sense once
 you see an example of the process.
 I invite you to view a demo of the
 Membership Marketing GPS –
 call or email me for access.
 Thanks for your interest!
 Thomas. C. Selleck
 SomaStream@gmail.com
 203.903.1008
 www.SomaStream.blogspot.com
               Copyright 2012 SomaStream Inc.   17

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AGIA -- SomaStream Inc. Membership Marketing GPS 1

  • 1. SomaStream’s Membership Marketing GPS Demo for AGIA Leveraging the power of prospect involvement Thomas C. Selleck SomaStream Inc. www.SomaStream.blogspot.com Copyright 2012 SomaStream Inc. 1
  • 2. Membership Marketing GPS The AGIA Membership Marketing GPS Demo is based on these assumptions: • 4 different products available: Individual, Couple, Family & Youth Traveler • Initial contact is via email to house list • List is not specifically targeted • All emails link to one Gateway page Copyright 2012 SomaStream Inc. 2
  • 3. Membership Marketing GPS On the Gateway page, the Membership Marketing GPS demo filters prospects into 4 groups. Each group is offered a different product: 6. For business travelers 7. For couples 8. For families 9. For parents of independent youth travelers 15-25 Copyright 2012 SomaStream Inc. 3
  • 4. Membership Marketing GPS On the Gateway page, the Membership Marketing GPS demo filters prospects into 4 groups. Each group is offered a different product: 5. For business travelers 6. For couples 7. For families 8. For parents of independent youth travelers 15-25 Copyright 2012 SomaStream Inc. 4
  • 5. Membership Marketing GPS On the Gateway page, the Membership Marketing GPS demo filters prospects into 4 groups. Each group is offered a different product: • Individual Plan (for business travelers) • Couples Plan • Family Plan (includes youth travelers) • Independent youth travelers (targeted to parents) Copyright 2012 SomaStream Inc. 5
  • 6. Membership Marketing GPS The 4 groups of prospects (and corresponding products) are further divided into 1 of 3 sub-divisions – each with its own landing page. Each landing page appeals directly to the specific prospect sub-groups: 9. Domestic travelers: Road trips only 10.Domestic travelers: Air travel & road trip 11.International & domestic travelers Copyright 2012 SomaStream Inc. 6
  • 7. Membership Marketing GPS The 4 groups of prospects (and corresponding products) are further divided into 1 of 3 sub-divisions – each with its own landing page. Each landing page appeals directly to the specific prospect sub-groups: • Domestic travelers: Road trips only • Domestic travelers: Air & road trips • International & domestic travelers Copyright 2012 SomaStream Inc. 7
  • 8. Membership Marketing GPS Targeted Landing Pages Domestic Domestic Int’l & Road Trip Air & Road Trip Domestic Business Offer 1 Offer 2 Offer 3 Travelers Couples Offer 4 Offer 5 Offer 6 Families Offer 7 Offer 8 Offer 9 Parents Offer 10 Offer 11 Offer 12 of Youth Travelers Copyright 2012 SomaStream Inc. 8
  • 9. Membership Marketing GPS This demo showcases only 8 of 12 distinct targeted landing pages that sell a total of 4 different product variations: • Individual Plan (for business travelers) • Couples Plan • Family Plan (includes youth travelers) • Independent youth travelers (targeted to parents) Copyright 2012 SomaStream Inc. 9
  • 10. Membership Marketing GPS How to get the most from the demo: • From the Gateway page, click in the floater window • Choose any path • After you reach one destination page, click on the “Gateway Page Demo” menu bar link at the top to return to the Gateway and re-start the demo • Start the demo again to follow a different path to a different destination Copyright 2012 SomaStream Inc. 10
  • 11. Membership Marketing GPS How to get the most from the demo: • From the Gateway page, click in the floater window • Choose any path • After you reach one destination page, click on the “Gateway Page Demo” menu bar link at the top to return to the Gateway and re-start the demo • Start the demo again to follow a different path to a different destination Copyright 2012 SomaStream Inc. 11
  • 12. Membership Marketing GPS How to get the most from the demo: • From the Gateway page, click in the floater window • Choose any path • After you reach one destination page, click on the “Gateway Page Demo” menu bar link at the top to return to the Gateway and re-start the demo • Start the demo again to follow a different path to a different destination Copyright 2012 SomaStream Inc. 12
  • 13. Membership Marketing GPS How to get the most from the demo: • From the Gateway page, click in the floater window • Choose any path • After you reach one destination page, click on the “Gateway Page Demo” menu bar link at the top to return to the Gateway and re-start the demo • Start the demo again to follow a different path to a different destination Copyright 2012 SomaStream Inc. 13
  • 14. Membership Marketing GPS Important disclaimer: This is a rough demo of SomaStream’s Membership Marketing GPS system. It is designed to showcase the process, not the content. Copyright 2012 SomaStream Inc. 14
  • 15. Membership Marketing GPS Important disclaimer: This is a rough demo of SomaStream’s Membership Marketing GPS system. It is designed to showcase the process, not the content. Copyright 2012 SomaStream Inc. 15
  • 16. Membership Marketing GPS There are many possible variations & permutations to this process. Use your imagination and have fun! Copyright 2012 SomaStream Inc. 16
  • 17. Membership Marketing GPS All this makes much more sense once you see an example of the process. I invite you to view a demo of the Membership Marketing GPS – call or email me for access. Thanks for your interest! Thomas. C. Selleck SomaStream@gmail.com 203.903.1008 www.SomaStream.blogspot.com Copyright 2012 SomaStream Inc. 17