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decoding Justice 2.0: tapping into the social network effect

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Patrick McCormick
Patrick McCormick

talk given at frocomm Web 2.0 in Government 23 June 2010 Sydney - describes Dept of Justice Victoria approach, initiatives and experiences.

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decoding Justice 2.0 tapping into the social network effect Patrick McCormick Manager Digital Engagement Department of Justice Victoria 23 June 2010 Web 2.0 in Government Conference Sydney Unless indicated otherwise, content in this presentation is licensed:
decoding Justice 2.0 tapping into the social network effect ,[object Object],[object Object],[object Object],[object Object]
1. understanding the context
the public sector is evolving ,[object Object],[object Object],[object Object],[object Object],read-only rigid, prescriptive, hierarchical read-write agile, principled, collaborative
citizen expectations are changing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
the Internet has something to do with it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In Search of Jefferson’s Moose - David G. Post ,[object Object],[object Object],[object Object],[object Object]
what does this mean for government ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. tinkering with the tools
supporting a culture of collaboration internally ,[object Object],[object Object],[object Object]
using social media externally to support existing role in community and establish trusted , authentic presence on new platforms
sharing information to reduce costs, build trust and confirm public safety objectives
using social media to target alcohol related violence by encouraging user input and content creation
2. listening to the crowd
 
using social media monitoring tools to capture the direction of online conversations
breaking down social media activity by issues and level of interest issues share of voice
tracking social media stats over time to identify increased interest in key topics Month on Month Trend Alcohol & Street Violence Social Media Analysis April 2010
plotting social media spikes against news items and events to determine impact Violent CBD brawl Street violence talk spawned by Williams’ death
developing a social media dashboard to provide a snapshot for senior stakeholders
4. responding and collaborating Bunyip State Forest, Black Saturday, Anthony Brownhill
the worst natural disaster in Australia’s history Victorian Fire Map 9 February 2009, dse.vic.gov.au
CFA, Black Saturday, Flickr
providing citizens with up to date information through diverse, convenient channels Yarra Valley surrounds, March 2009, Elizabeth O’Donoghue
managing the information load and access to meet demand and prevent bottlenecks Kinglake, Aerial view, news.com.au
maintaining community engagement to prepare for future emergencies Yarra Valley, Black Saturday, Flickr
going where the people are to build trust and improve access to timely information ,[object Object]
because people want to help and can play a role that government is well placed to facilitate
seeking citizen support for emergency volunteers Vital. Valued. Victorians.
sharing emergency information in timely, convenient way extends frontline response to community
being mobile and providing tools that enable citizens to help themselves and their neighbors
geospatial data and location aware smart phones deliver powerful tools into the hands of citizens
decoding Justice 2.0 tapping into the social network effect ,[object Object],[object Object],[object Object],[object Object]
Thanks! Patrick McCormick [email_address] twitter: @solutist Questions?
re-using this presentation? the fine print… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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decoding Justice 2.0: tapping into the social network effect

  • 1. decoding Justice 2.0 tapping into the social network effect Patrick McCormick Manager Digital Engagement Department of Justice Victoria 23 June 2010 Web 2.0 in Government Conference Sydney Unless indicated otherwise, content in this presentation is licensed:
  • 2.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. 2. tinkering with the tools
  • 9.
  • 10. using social media externally to support existing role in community and establish trusted , authentic presence on new platforms
  • 11. sharing information to reduce costs, build trust and confirm public safety objectives
  • 12. using social media to target alcohol related violence by encouraging user input and content creation
  • 13. 2. listening to the crowd
  • 14.  
  • 15. using social media monitoring tools to capture the direction of online conversations
  • 16. breaking down social media activity by issues and level of interest issues share of voice
  • 17. tracking social media stats over time to identify increased interest in key topics Month on Month Trend Alcohol & Street Violence Social Media Analysis April 2010
  • 18. plotting social media spikes against news items and events to determine impact Violent CBD brawl Street violence talk spawned by Williams’ death
  • 19. developing a social media dashboard to provide a snapshot for senior stakeholders
  • 20. 4. responding and collaborating Bunyip State Forest, Black Saturday, Anthony Brownhill
  • 21. the worst natural disaster in Australia’s history Victorian Fire Map 9 February 2009, dse.vic.gov.au
  • 23. providing citizens with up to date information through diverse, convenient channels Yarra Valley surrounds, March 2009, Elizabeth O’Donoghue
  • 24. managing the information load and access to meet demand and prevent bottlenecks Kinglake, Aerial view, news.com.au
  • 25. maintaining community engagement to prepare for future emergencies Yarra Valley, Black Saturday, Flickr
  • 26.
  • 27. because people want to help and can play a role that government is well placed to facilitate
  • 28. seeking citizen support for emergency volunteers Vital. Valued. Victorians.
  • 29. sharing emergency information in timely, convenient way extends frontline response to community
  • 30. being mobile and providing tools that enable citizens to help themselves and their neighbors
  • 31. geospatial data and location aware smart phones deliver powerful tools into the hands of citizens
  • 32.
  • 33. Thanks! Patrick McCormick [email_address] twitter: @solutist Questions?
  • 34.