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SoLoMo Thursday - The Meaning of "Like"

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SoLoMo Thursday
SoLoMo Thursday
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30 May 2013 PAGE1 Website : http://www.SoLoMoThursday.com Facebook : http://www.facebook.com/SoLoMoThursday LinkedIN : http://sg.linkedin.com/in/solomothursday Youtube : http://www.youtube.com/user/SoLoMoThursday Twitter : https://twitter.com/#!/SoLoMoThursday Book Ticket : http://solomothursday.eventbrite.com SoLoMo Thursday  Juliet Low (J.Low) Marketing Director, Asia Techsailor Group
PAGE 2 Opening Note Biz Card @ Fishbowl @SoLoMoThursdayDrinks @ Reception 30 May 2013
PAGE 3 Opening Note 30 May 2013
PAGE 4 Objectives 30 May 2013
PAGE 5 Speaker: ARAVINTH KUMARASAMY 30 May 2013
The Meaning of “Like” PAGE 630 May 2013
sambaash 2.0 platform Enterprise Social Software Cloud Based SaaS Invested by :   Partnered with :   Awarded by :   Most Favorite Startup
How Is it Working ?
JENNIFERHERMES Social Media Manager I WANT TO KNOW MY REAL CUSTOMERS FROM MY FACEBOOK FANS
200,000+ FACEBOOK FANBASE PROBLEMS: ROI ? ACTUAL CUSTOMERS ? PERONALISED DEALS ? WHAT’S NEXT ? JENNIFER HERMES SOCIAL MEDIA MANAGER
SANDRA RAO LinkedIn Group Owner I WANT TO MONETISE MY MY LINKEDIN GROUP
100,000+ LINKEDIN GROUP PROBLEMS: SEGMENT ? PERSONALISED MESSAGING ? MONETISE ? WHAT’S NEXT ? SANDRA RAO LINKEDIN GROUP OWNER
Traditionally Social Media was about.. Increase  Likes   Increase  Followers   Increase  Views   Increase  Connec2ons   Increase  Click-­‐Thru’s   Increase  Hits  
The Reality ?   Fickle  Fans     Low  Engagement     No  Iden2fica2on     Limited  Measurement   &  Data  Ownership     91%     Of  Fans/Followers  have   abandoned  at  least  one  brand   on  Facebook  &  Twi9er     81%     Of  Fans/Followers  have  either   unlinked  or  removed   company  post  form  their   feeds   71%     Report  being  more  selec@ve   of  ‘linking’/’following  a   company     ?  
The Key Issues Lack  of  Ownership     Fragmented  Engagement     Incoherent  Presence  &  Sharing     Understand  consumer  preferences     No  Access  to  social  graph    
So Then How ?
The New Way of Looking @ ‘Like’
Social Brand Transformation Increase  Online  Brand  Awareness   Transform  Web  Presence     Engage  Your  Customers     Target  &  Social  Sell   Your Brand  
Building Brand Communities Connec2vity   Customers   Content   Conversa2ons   Conversion  
Social + Interest Graph Social Graph   Interest Graph   Harnessing  ‘Friends’  of  Customers     Harnessing  ‘Likes’  of  Customers    
Enabling Conversion Social Analytics I Personalization I Virality  
Who Has Done It ?
NIKE
NIKE 10%    increase  in  sales  following   quarter     200,000  Year  1  –  Membership     35%    New  Nike  users     3M    In    6  months  Nike+   logged  over  3  million   miles    
DELL    
DELL 9000    New  Ideas   Linux      Based  on  feedback  from  the  IdeaStorm,  Dell  started  selling   three  computer  systems  with  Ubuntu  7.04     70,000    Comments    
Threadless    
Threadless 600+    Submissions   1M      Users     450    New  Designs     $30M      Sales     30%      Profit  Margin    
Home Depot 30%    Increase  in  Sales  associated   to  community   20%    Reduc@on  in  support   cost       500+    DIY  Home  Videos  created  by   members  
Barclay’s Social Card
Anything.lk
Anything.lk 30%    Increase  in  Sales  associated   to  community   30%    Reduc@on  in  support   cost       100,000+    Customers  Profiled  
People’s Association
People’s Association (3 Months) 1000+    Members       1,200    Facebook  Likes     2000+    Customers  Profiled     Photography    
People’s Association
People’s Association (3 Months) 1000+    Members       1,700    Facebook  Likes     1500+    Customers  Profiled     Pets    
The Social Brand Matrix Customer  Benefits   Brand  Benefits  Objec2ves   Social  Sell   Virality   Collabora2on   Idea2on   Consumer  Insights   Peer  Recommenda@on   Sell  via  Trusted  Network   Expression   Crowdsource  Products     Personaliza@on   Behavior  Pa9erns   Peer-­‐Help   Crowdsource  Support   In-­‐the-­‐Know   Brand  Advocacy  
PAGE 40 SPEAKER : Ewan Grey DIRECTOR, APAC SKYSCANNER June 27 , 2013 How to make your Business Fail. 30  May  2013    
PAGE 41 SPEAKER : Wayne Chia BIZ DEVELOPMENT DIRECTOR, TECHSAILOR GROUP July 25, 2013 Behavioural Marketing: It’s Not About ME. 30  May  2013    
Lucky Draw PAGE 4230  May  2013    
PAGE 43 Brought to you by: Thank you Aravinth! 30  May  2013    

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SoLoMo Thursday - The Meaning of "Like"

  • 1. 30 May 2013 PAGE1 Website : http://www.SoLoMoThursday.com Facebook : http://www.facebook.com/SoLoMoThursday LinkedIN : http://sg.linkedin.com/in/solomothursday Youtube : http://www.youtube.com/user/SoLoMoThursday Twitter : https://twitter.com/#!/SoLoMoThursday Book Ticket : http://solomothursday.eventbrite.com SoLoMo Thursday  Juliet Low (J.Low) Marketing Director, Asia Techsailor Group
  • 2. PAGE 2 Opening Note Biz Card @ Fishbowl @SoLoMoThursdayDrinks @ Reception 30 May 2013
  • 5. PAGE 5 Speaker: ARAVINTH KUMARASAMY 30 May 2013
  • 6. The Meaning of “Like” PAGE 630 May 2013
  • 7. sambaash 2.0 platform Enterprise Social Software Cloud Based SaaS Invested by :   Partnered with :   Awarded by :   Most Favorite Startup
  • 8. How Is it Working ?
  • 9. JENNIFERHERMES Social Media Manager I WANT TO KNOW MY REAL CUSTOMERS FROM MY FACEBOOK FANS
  • 10. 200,000+ FACEBOOK FANBASE PROBLEMS: ROI ? ACTUAL CUSTOMERS ? PERONALISED DEALS ? WHAT’S NEXT ? JENNIFER HERMES SOCIAL MEDIA MANAGER
  • 11. SANDRA RAO LinkedIn Group Owner I WANT TO MONETISE MY MY LINKEDIN GROUP
  • 12. 100,000+ LINKEDIN GROUP PROBLEMS: SEGMENT ? PERSONALISED MESSAGING ? MONETISE ? WHAT’S NEXT ? SANDRA RAO LINKEDIN GROUP OWNER
  • 13. Traditionally Social Media was about.. Increase  Likes   Increase  Followers   Increase  Views   Increase  Connec2ons   Increase  Click-­‐Thru’s   Increase  Hits  
  • 14. The Reality ?   Fickle  Fans     Low  Engagement     No  Iden2fica2on     Limited  Measurement   &  Data  Ownership     91%     Of  Fans/Followers  have   abandoned  at  least  one  brand   on  Facebook  &  Twi9er     81%     Of  Fans/Followers  have  either   unlinked  or  removed   company  post  form  their   feeds   71%     Report  being  more  selec@ve   of  ‘linking’/’following  a   company     ?  
  • 15. The Key Issues Lack  of  Ownership     Fragmented  Engagement     Incoherent  Presence  &  Sharing     Understand  consumer  preferences     No  Access  to  social  graph    
  • 17. The New Way of Looking @ ‘Like’
  • 18. Social Brand Transformation Increase  Online  Brand  Awareness   Transform  Web  Presence     Engage  Your  Customers     Target  &  Social  Sell   Your Brand  
  • 19. Building Brand Communities Connec2vity   Customers   Content   Conversa2ons   Conversion  
  • 20. Social + Interest Graph Social Graph   Interest Graph   Harnessing  ‘Friends’  of  Customers     Harnessing  ‘Likes’  of  Customers    
  • 21. Enabling Conversion Social Analytics I Personalization I Virality  
  • 22. Who Has Done It ?
  • 23.
  • 24. NIKE
  • 25. NIKE 10%    increase  in  sales  following   quarter     200,000  Year  1  –  Membership     35%    New  Nike  users     3M    In    6  months  Nike+   logged  over  3  million   miles    
  • 27. DELL 9000    New  Ideas   Linux      Based  on  feedback  from  the  IdeaStorm,  Dell  started  selling   three  computer  systems  with  Ubuntu  7.04     70,000    Comments    
  • 29. Threadless 600+    Submissions   1M      Users     450    New  Designs     $30M      Sales     30%      Profit  Margin    
  • 30.
  • 31. Home Depot 30%    Increase  in  Sales  associated   to  community   20%    Reduc@on  in  support   cost       500+    DIY  Home  Videos  created  by   members  
  • 34. Anything.lk 30%    Increase  in  Sales  associated   to  community   30%    Reduc@on  in  support   cost       100,000+    Customers  Profiled  
  • 36. People’s Association (3 Months) 1000+    Members       1,200    Facebook  Likes     2000+    Customers  Profiled     Photography    
  • 38. People’s Association (3 Months) 1000+    Members       1,700    Facebook  Likes     1500+    Customers  Profiled     Pets    
  • 39. The Social Brand Matrix Customer  Benefits   Brand  Benefits  Objec2ves   Social  Sell   Virality   Collabora2on   Idea2on   Consumer  Insights   Peer  Recommenda@on   Sell  via  Trusted  Network   Expression   Crowdsource  Products     Personaliza@on   Behavior  Pa9erns   Peer-­‐Help   Crowdsource  Support   In-­‐the-­‐Know   Brand  Advocacy  
  • 40. PAGE 40 SPEAKER : Ewan Grey DIRECTOR, APAC SKYSCANNER June 27 , 2013 How to make your Business Fail. 30  May  2013    
  • 41. PAGE 41 SPEAKER : Wayne Chia BIZ DEVELOPMENT DIRECTOR, TECHSAILOR GROUP July 25, 2013 Behavioural Marketing: It’s Not About ME. 30  May  2013    
  • 42. Lucky Draw PAGE 4230  May  2013    
  • 43. PAGE 43 Brought to you by: Thank you Aravinth! 30  May  2013