SoLoMo Thursday is
Provide insight on SOcial, LOcation-based and MObile media to your business
Explore usage of Social platforms & Mobile Apps
Apply strategies to different industries
Apply strategies to different functions in Sales, Marketing & PR
Present latest technologies
Analyse case studies & global statistics
3. Agenda
Rachit Dayal Search Optimization Google Analytics
Googleâs DNA Shift Google AdWords Next Steps
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Rachit Dayal | Happy Marketer | SoLoMo + Google
4. Rachit Dayal
⢠Managing Partner, Happy Marketer
o Lead Consultant on all for Happy Marketer
o 12+ years of Web experience,
⢠SEO â Over 50 websites optimized
⢠SEM â $500,000 spend managed
⢠Conversion â $5 million of online sales
⢠Websites â 11+ years of experience
o Singaporeâs first Google Certified
⢠AdWords Professional (Jan 2006)
⢠Analytics Professional (Mar 2009)
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Rachit Dayal | Happy Marketer | SoLoMo + Google
6. Googleâs Worries about SoLoMo
The Factors DNA & Values
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Rachit Dayal | Happy Marketer | SoLoMo + Google
7. The New Search Engine Result Page
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Rachit Dayal | Happy Marketer | SoLoMo + Google
8. Search Engine Optimization in the
SoLoMo World
Google+ & Authorship Maps & Location Results
Getting Featured in Mobile
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Rachit Dayal | Happy Marketer | SoLoMo + Google
10. Getting Featured in Mobile Search
o 38 percent of residents own a smartphone.
o 82 percent of smartphone users use a search
engine at least one time per week.
o 88 percent of smartphone users notice ads on a
smartphone â
ď§ 41 percent on search engines;
ď§ 46 percent in an app;
ď§ 25 percent on a retailer website;
ď§ 20 percent on a video website;
ď§ 27 percent while watching a video;
ď§ and 47 percent while on a website.
o 75 percent of smartphone users watch video;
26 percent watch at least one time per day.
o 79 percent of smartphone users visit social
network; 54 percent visit at least one time per day.
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Rachit Dayal | Happy Marketer | SoLoMo + Google
11. Maps & Location Results
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Rachit Dayal | Happy Marketer | SoLoMo + Google
12. Google AdWords in the SoLoMo World
Sitelinks for Social Assets Mobile Web & App Ads
Location Extensions
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Rachit Dayal | Happy Marketer | SoLoMo + Google
13. Sitelinks for Social Assets
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Rachit Dayal | Happy Marketer | SoLoMo + Google
15. Mobile Web & App Advertising
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Rachit Dayal | Happy Marketer | SoLoMo + Google
16. Google Analytics in the SoLoMo World
Maps & Location Results Google+ & Authorship
Social Signs instead of
The push to â+1â Links
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Rachit Dayal | Happy Marketer | SoLoMo + Google
17. Social Engagement: Track Social
Activities
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Rachit Dayal | Happy Marketer | SoLoMo + Google
18. Geo Reports: Measure Local Impact
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Rachit Dayal | Happy Marketer | SoLoMo + Google
19. Mobile Analytics for Sites & Apps
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Rachit Dayal | Happy Marketer | SoLoMo + Google
20. Multi-Channel Funnels for this Complex
World
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Rachit Dayal | Happy Marketer | SoLoMo + Google
21. Next Steps
SEO: To Do List Analytics: To Do List
AdWords: To Do List More Training
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Rachit Dayal | Happy Marketer | SoLoMo + Google
22. Next Steps: SEO
Social Mobile Local
⢠Google+ Profile ⢠Submit a Mobile ⢠Create Google+ and
(Personal & Business) Sitemap & test Google Places
⢠Use the âAuthorâ tag ⢠Develop mobile ⢠Get reviews on your
friendly sites Maps Listings
⢠Get +1 and Tweets
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Rachit Dayal | Happy Marketer | SoLoMo + Google
23. Next Steps: AdWords
Social Mobile Local
⢠Include sitelinks to ⢠Create mobile ⢠Create Location
your FB, Youtube search & site specific Extensions for your
& Twitter accounts campaigns / ads campaigns
⢠Advertise on ⢠Advertise on mobile ⢠Analyze local
YouTube with pre- apps and measure campaigns for traffic
roll, banner and in- ROI on downloads & conversion signs
video ads
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Rachit Dayal | Happy Marketer | SoLoMo + Google
24. Next Steps: Analytics
Social Mobile Local
⢠Set up Facebook ⢠Separate profiles for ⢠Analyze local traffic
and Twitter sharing mobile websites with geo report
⢠Tag all URLs ⢠Set up event ⢠Track Google
tracking for mobile Places, FourSquare
coming from social
apps etc stats
campaigns
24 August 2012 PAGE 24
Rachit Dayal | Happy Marketer | SoLoMo + Google
25. Next Steps: Training
Web Video (late
AdWords (Now) SEO (early Sep) Sep)
Analytics (next
week) Facebook (mid Sep) Mobile (late Sep)
24 August 2012 PAGE 25
Rachit Dayal | Happy Marketer | SoLoMo + Google
26. EarlyBulk Buying Deal
o Buy SoLoMo Thursday Tickets @ 4 for $45.00
o Purchase at Reception. Cash Only.
o Tickets are transferable.
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27. Dine-in Deal
o 10% off non-promo F&B items on your next visit
o Provide your name to redeem offer
o Valid for single use, for one month
(until next SoLoMo Thursday)
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28. Next SoLoMo Thursday
(27 September 2012)
Topic:
The Future of Analytics
Speaker:
Anshul Jain
(Chief Technology Officer of ThoughtBuzz Private Limited)
Visit http://bitly.com/st_tics for more information
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29. Questions?
www.techsailor.com
Feel free to approach our colleagues
Brought to you by: &
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