Facebook Marketing 05-06-13

Best Facebook Marketing Examples
Facebook Marketing For Musicians
Michael Newman
Michael Newman Consulting

Brief background…
• Worked in musical instrument
industry in marketing for 18 years
• Provides marketing strategies and
web development for all types of
businesses
• Specializes in Facebook marketing
www.michaelnewmanconsulting.com

What we will cover…
• Facebook examples inside and outside the Music
Industry any musician can use
• The strategies behind the examples
• Tools and third party services you can use
• Ways to encourage fans to share and download
your music

Define Your Goals
• You need a plan to define where you want to go
with Facebook marketing such as…
– Grow your Facebook fanbase
– Integrate your music into Facebook
– Get your music heard and sell downloads
– Integrate your music channels/website with Facebook

Facebook Strategies and Concepts

The Viral Edgerank Effect
•The friends of fans phenomenon

How Engagement Marketing Works on Facebook
• When fans interact with your page, Facebook
serves up this page for their friends (Edgerank)
• Friend recommendations are powerful
• Some of these friends of fans will explore your
page, click the Like button and hopefully explore
your music and content

Quality Content is the Key to Viral Facebook
Marketing
• The average person has 130 Facebook fans
• An average page with 1,000 fans with perfect
Edgerank score has the potential to reach 130,000
people (fans x friends of fans = reach)

Content can be anything interesting to music lovers
but keep in mind…
• Images are the #1 driver of viral interaction
• Images are easy for people to interact with – for
videos, people have to commit time to watch them
• Tie some of your content back to your goals
mentioned earlier (downloads, Likes, etc.)

Get your fan base interacting
for the increased Edgerank
score
• Post content that gets
musicians commenting,
Liking and sharing

• Use great images with your
copy
• Speak like a musician to
musicians – don’t be too
corporate or vague
• But don’t be vulgar or too
controversial either

• Always, always, always be
thinking about content
• Image of studio music log
from a TV show score that
Tommy Tedesco played on

• What can you take
pictures of and put on
your Facebook page?
• Your CD, recording setup,
cool old guitar amp…
• Look around!

• Be ready to grab
content where ever
and whenever you can
• Ed Cherney and
Quincy Jones shared a
Facebook moment

• Get serious about
photography at your gigs (for
Facebook/Twitter posts)
• You don’t have to hire an
expensive photographer but
at least enlist a friend who
knows photography!

Facebook Posting Techniques and Strategies

• Most people post this way
• Image choices are limited to
what is on the page
• Some pages may not have
images
• Image is only a small
thumbnail
Posting using just the link image is boring

• Include a link and upload an image
• People see your content on their
newsfeed not on your page
• Creates better engagement and
branding possibilities
• Engagement = increased reach
• Allows you to choose the best
image for the post
• Format for single or double wide

Fusion Gig Bags sweeps winner
announcement
• When you don’t have a picture,
get creative
• Image increases engagement
from fans
• Keep art supplies handy

• This post was created in
minutes and uploaded via phone
• Creates a more personal and
intimate message (like a
handmade birthday card)
• Fill in the blank message gets
huge engagement

• Put your engagement
message in your images
• Fans see your content in their
newsfeed, not on your page so
make images count
• Make engagement easy
• This post: 218 comments and
199 Likes

• Mix quirky and fun with your
business messages (Chocolate
for Breakfast)
• This post received almost 200
Likes and almost 100 shares
• Take a risk – trying to cater to
everyone all the time is boring
• Fans will share fun stuff
• Page has over 18,000 Likes

• Pool service supply company posts
images of striking pools and asks for
engagement (Pool Supply World)
• “Click Like if you want to live
here.”
• Their Facebook reach is very high
due to striking pool images
• Almost 77,000 fans
• This post: 621 Likes and 84 shares

• Peter Vassill’s The
Definitive Recording
Guide: For Drummers by
Drummers
• Over 57,000 Likes
• Posts great images daily
that get a lot of interaction
• Speaks like a drummer

• Continue to drive people
to engaging posts using the
permalink even when the
post “falls off” the page
Using the post’s permalink

• Permalink
provides Page
Like and Post
Like, Comment
and Share
• Copy the URL
from the browser

• Schedule your posts for
best visibility times
• Use Edgerank Checker to
determine best post times
• Click on the clock in the
bottom left hand corner to
schedule
Schedule your posts

• Allows your fans and friends of fans to see the event
• Fans can follow the conversation about the event
• Provides a dedicated page and link you can message
• Tab is created when you create your first event so fans
can review all your events in one place
Use the Event option in posts for gigs and shows

• Event: Music fundraiser
• Fans engage with the event
and friends see this
• Easy place to post events
without website coding
• Events show up in search
engine results

• No video to show?
• Use Soundcloud to embed
songs into fans newsfeeds
• Your fans can hear your
song directly in their
newsfeed
• Include site link to
downloads/website

• Typically a small percentage
of your fans see your posts
• Use the promoted post
option to reach more fans and
friends of fans
• Helps get your content
“above the noise” in the
crowded newsfeed space
Promote Your Post

• Shows up in fans’ newsfeed
– differentiated from ads
• You get extended stats
• Set quantity, time period,
terms and even bar code
• Set time for post
• Requires Promoted Post
option
Create an offer: great way to get your music out there

Post to manufacturers’ pages
•Show their product images:
“Taylor has my back.”
•Not as spammy as “check out my
music”
•Use the reach of the brand
•Get approval first

Send posts to Twitter
•Log in to both Twitter and
Facebook, then go to this URL
•http://www.facebook.com/twitter/
•Decide what you want posted
automatically to Twitter
•I turn off status updates as they are
not usually relevant on Twitter

Shortstack, TabJuice, Pagemodo, Socialbakers, Involver, Fanmachine
Using Facebook Apps

• Keep people on your page!
• Highlight songs, free downloads, iTunes store,
Reverbnation page, gig dates, newsletter signup, etc.
Use apps to create lots of content on your page

• Custom apps for mobile
• Press Kits
• Digital distribution to iTunes, Spotify and 40+ others
• FanReach email templates
• Unlimited song uploads (capacity limit on free accounts)
• Custom tabs in Facebook
Reverbnation Band Promotion Tools

•Reverbnation page
example.
•Songs may auto play
when the page is opened.

smartTab provides an iTunes store page

Slipknots’ smartTab iTunes Store on Facebook

•Bandsintown provides
dates and ticket sales.
•Fans can RSVP, comment
and share with their
friends.
•Create special offers.

•Bandpage provides
custom Facebook pages
•You can create offers
for fans
•Listen to music
•Upload images

• Format documents to 810 pixels
wide and use the I-frame app
• A standard Wordpress blog will
“squeeze” to proper dimensions
• Create links under the images to
your music or download page

• Include a newsletter
sign up tab
• Use quality images to
encourage newsletter
signups

• Use Sponsored Stories
to reach friends of fans
• Use Promoted Posts to
reach more of your fan
base
• Use traditional
Facebook ads to target
your campaign
For Promotions…

Other Facebook Marketing Strategies

Integrate Facebook into your Website
Wordpress Social Graph Facebook plugin used here for comments

• Looks cleaner than
standard URL
• It says “I get digital
marketing”
• Use it on offline
marketing materials
such as flyers, Sunday
programs
Grab the vanity URL…

Steps for Creating your business page vanity URL…
• Click edit page at the top of your business page
• Select “Update Info”

• Enter a new user name and click “check availability”
• Go slow as you cannot change it later!
Steps for Creating your business page vanity URL…

• Drives more traffic to
your website or other
digital channels
• Include http:// or it won’t
be active
Put a hyperlink in the
visible about us section

• Fill out your
Milestone history that
shows on the right side
of the page
• This is an option
when you post under
“Offer, Event +”
Milestone History

• Check ins display
for friends of fans so
their friends will
check out your
show and Facebook
page
Use Facebook Check Ins at your gigs, shows

Create a call to action for your check ins

• Use a QR code to make it easier
for people to check in
• You can track click throughs
• You can do redirects with paid
services
• Put check ins on all appropriate
hard copy materials
QR Codes for Check Ins

Make your cover images count

Like quality pages with your personal account

Use web search to find quality Facebook pages

Your fans are your best sales force. Motivate them.
•Heil Sound
fan post
•Average FB
users has
130 friends

Remember, this is social marketing! Do it right!

• Send Us an Email
• Go to our website
• Sign up for our newsletter
• Like us on Facebook
• Follow us on Twitter

Facebook Marketing 05-06-13

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (7)

Ähnlich wie Facebook Marketing 05-06-13

Ähnlich wie Facebook Marketing 05-06-13 (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Facebook Marketing 05-06-13