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India Startup Report
Why to setup an internet company in India?




                                             Mridul Singhai
                                             February, 2012
Why India?
India is one of the fastest growing
countries of the world.

We have a huge, continuously growing
market.
Market Size – Extremely Huge
• 1.21 billion population (28% Urban)

• 52 million regular, active internet users

• 16 hours/week spent by an average user

• 873 million mobile users, millions added per
   month

• 8% growth rate in GDP




                                                 Internet users growth
An interesting fact
Many technology companies



     $16 billion             $8 billion                 $8 billion
Telecommunications   IT Services & Consulting   IT Services & Consulting




                          But,
No (big) Internet Companies
Why?
Indians do not spend on digital goods
• Most of the Indians (except Large/Medium Businesses) use pirated copies of
  software & operating systems.
• No one likes to pay large sums for games, apps or pretty much anything
  digital.
• The only digital services which sell are cell phone based stuff, like ringtones,
  caller-tunes and wallpapers.
Viral Marketing is a new thing in
             India
The Internet Bubble




    is about to be blown
When are you coming?
About Me

•   Founded Solmritech, a micro-payments service in 2009

•   Active in Indian startup scene (in stealth mode) for more than four
    years.

•   Thinks that he knows how to program machines, manage teams
    and make wealth.

•   Grade 10 student & avid coder.
Contact Me

•   msinghai.com - Weblog
•   solmri.com – My Company
•   mridul@solmri.com
•   facebook.com/solmri
•   +91-9755576707
Thanks

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Indian Startup Report

  • 1. India Startup Report Why to setup an internet company in India? Mridul Singhai February, 2012
  • 2. Why India? India is one of the fastest growing countries of the world. We have a huge, continuously growing market.
  • 3. Market Size – Extremely Huge • 1.21 billion population (28% Urban) • 52 million regular, active internet users • 16 hours/week spent by an average user • 873 million mobile users, millions added per month • 8% growth rate in GDP Internet users growth
  • 5. Many technology companies $16 billion $8 billion $8 billion Telecommunications IT Services & Consulting IT Services & Consulting But,
  • 6. No (big) Internet Companies
  • 8. Indians do not spend on digital goods • Most of the Indians (except Large/Medium Businesses) use pirated copies of software & operating systems. • No one likes to pay large sums for games, apps or pretty much anything digital. • The only digital services which sell are cell phone based stuff, like ringtones, caller-tunes and wallpapers.
  • 9. Viral Marketing is a new thing in India
  • 10. The Internet Bubble is about to be blown
  • 11. When are you coming?
  • 12. About Me • Founded Solmritech, a micro-payments service in 2009 • Active in Indian startup scene (in stealth mode) for more than four years. • Thinks that he knows how to program machines, manage teams and make wealth. • Grade 10 student & avid coder.
  • 13. Contact Me • msinghai.com - Weblog • solmri.com – My Company • mridul@solmri.com • facebook.com/solmri • +91-9755576707