Marketing Class Session 12 Summary and 10 Steps Plan
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The document summarizes key points from a management class session, including a discussion of Steve Jobs and Bill Gates, requirements for a 10-step marketing plan assignment, and guidance for linking a strategic management (Strama) paper to the marketing plan (Markma). Students must submit a 10-step marketing plan for a selected company by October 20th and are provided examples and guidelines. When writing the required Strama paper, students should consider the company's strategies and use marketing actions described in a referenced textbook.
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