1. © 2010 VMware Inc. All rights reserved
End-User Computing in
the Post-PC Era:
The VMware Vision

2. 2
Is Not Straightforward
Your End-User Computing Journey
Many Decisions to Make
Which device?
How many devices?
Where will users work?
How many applications?
Which architecture?
What about the cloud?
Who needs support?
What service level?
Who owns the assets?
Where is our data?
What are our risks?
What’s IT’s role?

3. 3
Agenda
 The challenges we face today
 Planning your journey
 Better end-user computing

4. 4
People Are Working Differently and Have High Expectations
OS ACCESS
DEVICES APPS
ACCESS:
37% use do-it-yourself tech
97% carry > 2 devices
DEVICES:
2010 Shipments
Tablets + Smartphones > PC
2015 shipments
1.1B cell phones, 300M tablets
APPS:
2015 Mobile App Market
$38B
Sources:
Morgan Stanley 2011, Gartner
2011, Forrester 2010, Pew 2011
Transition to the Post-PC Era Has Already Begun

5. 5
IT is Under Pressure from Every Direction
OS ACCESS
DEVICES APPS
STUCK IN A
VICIOUS
SPIRAL

6. 6
Transition to the Post-PC Era: A Process, Not an Event
1996 2020
100%
0%
50%
25%
75%
OS Neutral
Windows
2011
Installed base of enterprise applications
CROSSOVER
POINT
Evolution, not revolution: Keep users working
Source: Gartner, 2011

7. 7
VMware EUC Platform for the Post-PC Era
CONNECTMANAGESIMPLIFY
Desktop
Service
App Catalog
Service
Data
Service
Secure
Universal
Access
Users, Desktops,
Apps, Data
Policies
End Users
Universal
Services
Broker

8. 8
Where are we headed for the User?
My Apps, My Files, Native Device Experience

9. 9
Break the Cycle and Move to the Post-PC Era
Improve what
you have now
Embrace
the Cloud
Escape to
Your Cloud

10. 10
Improve
what you
have now
Prepare to
Break Out
Better Desktops,
Better Applications
View 5
ThinApp
Horizon
Project AppBlast
Project Octopus
New Apps
View
ThinApp

11. 11
View and ThinApp: Deliver Desktops as a Managed Service
CONNECTMANAGESIMPLIFY
Desktop
Service
Secure
Universal
Access
App Catalog
Service
Data
Service
Users, Desktops,
Apps, Data
Policies
End Users
View
View
View
Broker

12. 12
Embrace
The
Cloud
Shake off
the Legacy
Your Policy,
Your Cloud
Horizon
Project AppBlast
Project Octopus
New Apps
View 5
ThinApp
Horizon

13. 13
Horizon: Your Bridge to the Cloud and Mobile
CONNECTMANAGESIMPLIFY
Desktop
Service
Secure Universal
Access
App Catalog
Service
Data
Service
Users, Desktops,
Apps, Data
Policies
End Users
Horizon

14. 14
CONNECTMANAGESIMPLIFY
Desktop
Service
Secure Universal
Access
App Catalog
Service
Data
Service
End Users
HTML
5
Horizon
Horizon: Setting Application, Data, and Device Policies
Federated
Directory
Services
Usage
Tracking
& Reporting
File / Data
Policies
Payment
Services
User
Entitlements,
Settings, &
Policies
Device
Policies
Users, Apps,
Data Policies

15. 15
Personal
• Unrestricted access to personal
data and applications
• Make calls, share pictures
• Personal (‘home’) phone
cannot be altered by IT
Enterprise
• Virtual “Work” Phone - fully-
encrypted Runs Locally
• Fully Managed by IT
• Corporate applications and
Infrastructure support
• Complete Separation and
Isolation
Horizon Mobile: Bridging Personal, Enterprise Mobile Workspaces

16. 16
Escape
To Your
Cloud
Complete
Your Escape
Cloud Freedom for All
Project AppBlast
Project Octopus
New Apps
View 5
ThinApp
Horizon
Project AppBlast
Project Octopus
New Apps

17. 17
Project AppBlast: Universal Application Access
CONNECTMANAGESIMPLIFY
Secure Universal
Access
Data
Service
End Users
HTML 5
Desktop
Service
App Catalog
Service
Users, Desktops,
Apps, Data
Policies
HTML 5
Horizon

18. 18
CONNECTMANAGESIMPLIFY
Users, Desktops,
Apps, Data
Policies
End Users
Project Octopus: Secure Data Sync and Collaboration Service
Desktop
Service
App Catalog
Service
Data
Service
Secure
Universal
Access
Horizon

19. 19
VMware End User Apps: Connect Users via Social Applications
CONNECTMANAGESIMPLIFY
Desktop
Service
App Catalog
Service
Data
Service
Users, Desktops,
Apps, Data
Policies
End Users
Horizon
End Users
End Users
Secure
Universal
Access

20. 20
CONNECTMANAGESIMPLIFY
Desktop
Service
App Catalog
Service
Data
Service
Users, Desktops,
Apps, Data
Policies
End Users
Horizon
End Users
End Users
Secure
Universal
Access
VMware End User Apps: Connect Users via Social Applications

21. 21
CONNECTMANAGESIMPLIFY
Users, Desktops,
Apps, Data
Policies
End Users
Horizon
End Users
End Users
Secure
Universal
Access
Summary: The VMware Platform for the Post-PC Era
Desktop
Service
App Catalog
Service
Data
Service

22. 22
The Power of VMware
Common Infrastructure,
Management, Security
Platform
Policy Based Application,
Data Access for any Device
VMware
Accelerate Your Journey to
the Post-PC Era
IT Heroes Delighted Users

23. © 2010 VMware Inc. All rights reserved
Thank You