"How to Run a Social Media Campaign" presented by BTO Solutions' Principal Consultant, Sola Obayan, at the Digitized Conference in Midland Michigan on September 20th 2012.

2. Vision: We believe there is prosperity in a digitally connected
Michigan.
Mission: To create a powerful online presence for all
Michigan businesses.
Internal Brands
Go Social Detroit BTO Staffing
Social Media is a Party! Social Good Detroit

4. How to Run a Social Media Campaign
Vision – Your vision should guide every aspect of your business.
Mission – The purpose of your company or organization.
Objectives – Your organization’s goals.
Social Networks are communication platforms.
Your communications must be aligned with
your business’s objectives.

5. Step 1 – Strategy Development
Step 2 – Ideation
Step 3 – Tactical Planning
Step 4 – Execution
Step 5 – Measurement
Step 6 – Optimization

7. Conduct Due Diligence
• Market Research
• Social Listening:
• Community
• Competitors
• Target Audience
End Result: An understanding of why you
are communicating in the social space and
how you will position your brand to stand
out.

8. * If your brand is currently active
in social networks, your first step
should be a Social Media Audit.
Results of a Social Media Audit:
1. Benchmark brand position.
2. Assess brand sentiment.
3. Analyze effectiveness of
current Social Media Strategy.
4. Align Social Media tactics with
Brand Objectives.
5. Establish metrics for
optimization.

10. There is no cookie cutter
approach to running a Social
Media Campaign. Your
Campaign can be as big or small
as you want it to be.
Social Media Campaign Ideas:
1. Contests & Giveaways
2. Rewards
3. Event Promotion
4. Ongoing Social Media
Engagement.

12. 1. Determine Your Budget
2. Select Your Platforms
3. Select Your Team
4. Create Your Detailed Plan

14. 1.Be Personable
2.Be Authentic
3.Be Consistent
4.Be Responsive

17. Synopsis: The DDF social media campaign was
executed by Go Social Detroit, a BTO Solutions
service offering.
Results: 10,000 attendees, 1/3 of web traffic
from social and an increase of 369% in
Facebook engagement.
Step 1 – Strategy Development
Step 2 – Ideation
Step 3 – Tactical Planning
Step 4 – Execution
Step 5 – Measurement
Step 6 – Optimization

18. Good campaigns follow the
appropriate steps.
GREAT campaigns stir an
emotion and elicit an
ACTION.
GREAT campaigns create a
lasting positive impact on the
target audience.

20. Break Through the Ordinary
Contest
BTO Solutions is giving away a
Custom Online Marketing Strategy
and $10,000 in Consulting Services
to a local organization facing unique
challenges.
Enter the Contest:
www.MyInvisibleBox.com/BTO
Contest ends on Sunday,
September 30th.

21. BTO Solutions
Twitter – @BTOSolutions
LinkedIn – linkedin.com/company/BTO-
Solutions
Facebook – facebook.com/BTOSolutions
Sola Obayan
Twitter – @SolaO
LinkedIn – linkedin.com/in/SolaO
Facebook – facebook.com/Sola.Obayan