RCS-e API Exposure
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RCS-e API exposure:A valuable asset to create application innovation & revenue generation? Solaimes keynote at IMS Global Congress 2011 (Madrid, 5/OCt/2011)
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RCS-e API Exposure
- 1. RCS-e API exposure: A valuable asset to create application innovation & revenue generation? Madrid, 5th October 2011
- 2. Lessons from the past Communications are more than person to person
- 3. Lessons from the past All device-tiers & all MNO’s services tend to succeed
- 4. Lessons from the past When the enabler is “usable” by the ecosystem to create cases on top, it is enriched with not initially thought use cases.
- 5. Lessons from the past Telcos got huge revenues from ecosystem created use cases
- 6. Lessons from the past Yes, the SMS
- 7. Lessons from the past Oops!
- 8. The present… Does it matters NOW ?
- 11. The present… RCS-e is: Instant Messaging File Transfer VideoShare ….all from your phonebook
- 12. The present… RCS-e aims to: Be present in all device tiers Be offered by all/most of MNOs
- 13. The present… The delay of the RCS launch brings an interesting scenario
- 14. The present… OTTs already launched successfully • WhatsApp • Huddle • iMessage • Blackberry Messenger • …others
- 15. The present… Not bad… OTTs did the harsh task of evangelizing
- 16. The next future… RCS-e becomes REAL
- 17. The next future… G5 Telcos expected to launch soon (Q411 to Q2/12)
- 18. The next future… Could telcos compete with stablished OTT messaging competitors ?
- 19. The next future… Yes, of course
- 20. The next future… Focusing in replicate SMS strengths
- 21. The next future… All device tiers capable
- 22. The next future… Universal service
- 24. The next future… Thinking in RCS-e as enabler, not as final application
- 25. The next future… In SMS is was done with SMS Gateways
- 26. The next future… Lots of cases created with simple APIs
- 27. The next future… Alerts (banking, etc) SMS to TV M-commerce: ringtones, wallpapers Voting Etc…
- 28. The next future… Remember !!!
- 29. The next future… Friendly APIs for the developers ecosystems
- 30. The next future… You know…REST, WS…
- 31. The next future…
- 32. The next future… Not PARLAY ! please
- 33. Apps vs Enabler Ok, ok, but App model already succeed, doesn’t it?
- 34. Apps vs Enabler Not really!
- 35. Apps vs Enabler Smartphone growth is real
- 36. Apps vs Enabler The model 1 use case 1 app not so successful
- 37. Apps vs Enabler The most successful apps are: Browser Email Messaging Apps
- 38. Apps vs Enabler YES, communication enablers
- 39. Apps vs Enabler Make RCS-e a “app-solution” driver
- 40. The telco business From downloadable Apps to “phonebook service contacts”
- 41. The telco business Easing Innovation
- 42. The telco business Attracting 3rd party Innovation to empower the telco enabler
- 43. The telco business App Stores are owned and managed by device/OS manufacturers
- 44. The telco business “Service Contact Stores” would be owned and managed by MNO’s
- 45. The telco business A great difference !
- 46. The telco business And also possible win-win revenue sharing with “service contact” use case developers
- 47. The telco business Could exist a middle point?
- 48. The telco business YES, apps using RCS-e APIs as comms enabler
- 49. The telco business Telco still being more than mere pipe
- 50. The telco business And offering API’s as OTT comms, it is easier to optimize the network usage.
- 51. The telco business Ok, Ok, but…when this scenario with RCS-e APIs would become real in the field ?
- 52. The telco business Let’s say….
- 53. THE HOPE TODAY !
- 54. examples mash-up Google Weather via RCS-e: http://www.youtube.com/watch?v=iiIcoJUNcTM mash-up Google Translate via RCS-e: http://www.youtube.com/watch?v=bt7CKoCHl_s CRM m-banking demo: http://www.youtube.com/watch?v=DQGINTJEEmY Couponing mash-up: http://www.youtube.com/watch?v=J2CTNliGL0o Social Plug/connector (FB y Twitter): http://www.youtube.com/watch?v=BatGfIpjMHA RCS-e WebClient JQuery: http://www.youtube.com/watch?v=tY8M1t1F2P4 Securizing payments http://www.youtube.com/watch?v=5wR9SeM3WE0 Bridging XMPP & RCS-e http://www.youtube.com/watch?v=zF_roI2IOA0