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Open Source + Big Data=
       Big Money
May 2011
10.20.2005
http://redmonk.com/public/osbc.pdf




                2
What do these vendors
  have in common?

          3
4
These are PwC's
Global Software Top 20


          5
Source: PwC



6
What else do these vendors
    have in common?


             7
All were founded
   before 1989


        8
1989 was twenty-two years ago



              9
Things that happened in 1989
•
  The Soviet Union left Afghanistan
•
  Time and Warner Merge
•
  The Exxon Valdez oil spill
•
  Tiananmen Square
•
  Rain Man won best picture
•
  Sega Genesis is released

                10
Oh, and some show called
    Seinfeld premiered


           11
The average age of the
Top 20 Software Companies, in fact, is
              47 years


                  12
That's partially skewed by the likes
 of IBM (1911) NEC (1899!), though



                 13
Less outliers? 31 years


           14
So?


 15
Big, older companies outsource risk
By acquiring smaller, younger ones



                16
But if older = bigger


          17
Why is Microsoft the biggest?




             18
And there's a bigger problem




             19
20
Question:
Is Google a software company?



              21
Exactly


   22
23
24
25
26
Growth through software sales
          is slowing


              27
Growth through data is not



            28
The Four Stages of
Software Producers


        29
STAGE 1




“The money is in the hardware,
      not the software”
              30
STAGE 2


“Actually, the money is in the software”



                   31
STAGE 3




“The money is not in the software,
     but it is differentiating”
                32
STAGE 4




“Software is not even differentiating,
       the value is the data”
                   33
What happens when
  companies of one stage
compete with another stage

            34
Microsoft's Share Price




           35
Share Price in Context




           36
The Age of Data is upon us


            37
The Age of Software        The Age of Data




                      38
What does this mean?


         39
Software is a means


         40
What are you bad at?


         41
Customer conversion


         42
If you're in open source,
you're good at distribution


             43
If you're good at
distribution, you're good at
       generating data

             44
USE IT


  45
Open Source is not Growth


            46
Open Source enables data
 Which enables growth

           47
So if you're in open source
 and you're ignoring data


             48
You're doing it wrong


          49
QUESTIONS

    50

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Open Source + Big Data = Big Money