The concept of mobility, the adoption and trends of mobility amongst the enterprises, the benefits acquired from implementing enterprise mobility solutions, and what advantages can be obtained from mobile solutions in the future by the businesses – are explained comprehensively in this White Paper.

1. Enterprise Mobility Solutions:
Enterprise operations on the move
Solutions

2. Introduction
Is your business ready to be mobile?
Mobile devices, applications and services are dramatically reshaping enterprises' revenue models, strategies and way
of employees' interactions. Internet and mobile devices have greatly increased the accessibility of application which
makes enterprises more mobile. Mostly all the enterprises believe that mobility brings tremendous growth and
benefits to an organization, though still some are uncertain of how to leverage the Mobility.
Mobility; a thought process for the enterprises
Mobility offers new possibilities to businesses, but the path to mobility is full of significant challenges. The first
challenge is to develop an enterprise mobility strategy. Companies must understand how mobile technologies impact
their business models. Businesses should identify a set of strategies to implement which can overall impact the
productivity and performance of the business. To bring mobility, the businesses need to craft solutions that cover
different domains. It is a whole thought process where the businesses have to start thinking about all the
organizational functions from the different view which is followed by a suitable strategy and its implementation.

3. Strategic Direction
Why to deploy mobility applications?
Typically enterprises yield for mobile applications either for sales force automation or for productivity measurements.
However, with the advent of smartphones and tablets, there are many more areas which enterprises try to address or
planning to address. Though, there are still some organizations skeptical for the worth of the enterprise mobility,
many of the businesses have already got the mobility applications deployed. Let us have a look at the result of a
survey that shows the variety of apps deployed by a few number of organizations.
Already deployed Plan to deploy in No plans to deploy
24 months
E-mail and PIM access 89% 6% 5%
Access to corporate database 36% 30% 34%
Intranet/employee Web-facing portal 34% 25% 41%
Stand-alone corporate instant messaging 27% 19% 54%
Stand-alone Web conferencing 22% 25% 53%
Dispatch/work order management 22% 17% 61%
Enterprise social networking 18% 18% 65%
ERP/inventory and financial management 17% 19% 64%
Unified communications 13% 34% 53%
Sales force automation 14% 21% 65%
Tthough most of the enterprises have accepted the value preposition of mobility, many corporate adoption of mobility
remained unsystematic and unplanned.
What do we need to think about before getting started?
With the growth of mobile applications, most of the companies are deploying mobility in different fashions, using
various mobile technologies which address a set of requirements of employees and the organizations. But there are
also few challenges the businesses have to meet selecting a correct IT partner. The enterprise mobility challenges
businesses meet with are;
Creating a robust architecture
Developing device agnostic applications covering a wide range of mobile operating systems
Developing intelligent and interactive applications
Data synchronization with enterprise systems
Securing corporate information
Justifying mobile investments

4. Principles to lay a firm foundation for Enterprise Mobility:
Think Mobile:
To establish mobility in the enterprise, it is very vital to create a mindset accordingly. Deploying mobile
applications needs distinguished thinking of business processes being mobilized.
Select to create device agnostic apps:
Device agnosticism is the main characteristic any organization should concentrate. Building a long-term and
sustainable mobile application capability requires applications to be agnostic of the different OSs supported, of
the platform on which apps are developed and of the back-end systems they utilize. In the long run OS specific
solutions would not work as good as the agnostic solutions can. Also, the apps should have flexibility to be
ported on various platforms at the time of needs.
Consider your requirements and create:
On the early phase only, plan how to future-proof your strategy which could give amazing results on any OS.
Ensure the users for whom the application is going to be built. Having a preliminary road map for the types of
future mobile application requirements and the scale of deployment to match different user profiles will allow
you to identify the most potential strategy.
Train the users:
You have to think about training the end users on the functionality part of the application. Only the ability of the
application would not work if the users have not understood the workflow, hence this may lead to the loss of
productivity.
Till the day, the concept of enterprise mobility has not been
taken coherently because the mobile technologies have
remained primarily limited to a voice only mobile or a personal
digital assistant. Also, the applications were limited and the
mobiles were used in isolation. But now, the demand of
market has created the need where the technology managers
have to get apps developed overseeing the scope of enterprise
mobility and different arrays of technologies. The enterprises
with the implementation of mobility in the business are of
course expecting enhanced productivity and higher return on
investment. The main concerns which must be addressed
while designing mobile strategies are; security issues and
productivity hike.

5. Mobile Application Development
Mobile application development for custom made applications builds a strong development area for added
functionality and improved performance of smartphones.
In today's mobile world the most popular smartphones are iPhone, Blackberry, Android and Windows, that possesses
different strengths that suits individual business and personal needs.
iPhone Mobile App Development
Development of iPhone custom made apps for the most popular and powerful communicative device –
the iPhone, combines the power of internet with its noticeable multi touch facility and some
extra-ordinary features.
Android Mobile App Development
For developing Android mobile applications based on popular Google’s Android platform we need to
take full advantage of the design, compatibility and flexible features of Android OS. An innovative next
generation application can be designed and developed with Android with ease and speedily.
Blackberry Mobile App Development
Blackberry apps development results in powerful new mobile apps and offers a lot of new innovative
features. Also, there is a lot of flexibility in Blackberry app development in different platforms that are
Java, MDS, and J2ME.
Windows Mobile
Windows Mobile is amongst one of the most famous mobile OS for smartphones and hand-held
devices. It is a feature packed OS containing all popular windows apps like Windows Media player,
Microsoft Office, Microsoft Outlook, and Internet Explorer, which are effectively used across the globe.
Symbian OS
Symbian Mobile OS platform combines the greatest benefits of cost-effectiveness, rapid
innovativeness and useful to create reliable fun apps. It utilizes numerous programming languages
like Java, C++, .NET, OPL, and Symbian SDK.
According to current analysis, business users will eventually see speedier data transfer and
increased bandwidth for new and innovative business oriented services. The enhancements made
to such networks will lead to more wireless access to corporate systems, interactive databases, and
web based apps from a variety of devices.
Mobile application development market is booming continuously but at the same time the competition between the
mobile development companies is getting tougher.

6. Enterprise Mobility Trends
In the technology World, mobile devices are getting more advanced and sophisticated due to their multiple
functionalities for both corporate and consumer users.
Mobile solutions permit enterprises to manage their overall business operations on the move. Moreover, enterprise
mobility is such a young concept that many new technologies are approaching to grow and revive it in the industry. It
definitely involves extensive progress in the way companies run their day to day business activities.
The areas of Enterprise Mobility that seems to be at the front position of users discussions are –
Mobile Payments:
People are talking a lot about the Mobile payment technology and its
future in the business world. NFC or Near Field Communication
technology is the most talked about mobile payment latest technology
nowadays amongst people. It allows a person to use his/her mobile device
as their wallets. With NFC, users just have to open the application in a
mobile phone and show it in front of a scanner built for it; and the
payment is done. They now don’t have to carry credit cards, or cash, or
cheques in their purse. But this technology will still take couple of years to
be implemented totally as the infrastructure needed for it is still not
fulfilled thoroughly. It will take time for the stores to adopt the scanners
required by it to allow payments to go through.
One another mobile payment method is introduced by PayPal by which two Android based mobile users can pay
each other by simply tapping their NFC supported mobile phones together.
Tablet Evolution:
With the rise of tablets, the enterprise mobility market is also reaching new heights. The sales ratio of tablets
whether it’s iPad or Android tablets or anything else; is increasing continuously in last two years. Moreover, the
total sale recorded in the year 2011 has already been crossed the total amount sold in year 2010. Tablets are
definitely new most talked about item in Enterprise mobility and many new innovative ways to use it more
effectively are yet to come.
Location Based Services:
One of the best ways to personalize mobile device services is the service based on the location information.
Location Based Services helps to transform geographical customized information to the mobile device. With an
access of location based services on the mobile device by a mobile worker, he/she can find the business center
required at a certain point of time.
Another traditional trend that major business owners are following is MIM [Mobile Instant Messaging] with a purpose
of attracting maximum consumers. Much other advancement has been done which can be beneficial for enterprises in
their day to day activities like Mobile E-mail ability, Mobile Video, Mobile Search, etc.
Mobile Social Networking is growing widely with increased number of network traffic. Social networking sites are used
as portals, transit hubs, and also as cloud storage for large amount of messaging, video files, photos, games and
commerce.
In the future, richer mobile commerce capabilities are expected with the inventions of new technologies or concepts.

7. Enterprise Mobility Benefits
The new emerging mobile applications in the industry will change the
way people do business with their employees, partners and
consumers. It is beneficial for most companies and businesses as it
provides infinite number of solutions with an only limitation of your
imagination edge.
Enterprise Mobility can help the business to progress in its efficiency,
to optimize the logistics procedures, better maintenance of client’s
long term relationships, and supply chain management.
Also, with the help of new mobile applications the information is available on the move which in return helps business
owners or managers to take speedy and better decisions. This way business can respond to threats quickly and also
opportunities can be grasped at the right time.
Some Business to Consumer [B2C] owners, nowadays sell their products or services directly through the mobile
device. By providing the ability to work from anywhere, helps small businesses to lower down the rate of human
resources required.
The main reasons that are pushing more and more businesses to make investments in mobility solutions are –
Mobile solutions help to improve responsiveness to the business customers
It helps to improve the worker productivity by giving mobile apps access to the workers
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It acts as a great support for different purposes of business
New Mobile technologies help employees to balance their personal and professional life
Reduction in staff maintenance and acquisition costs
Some common benefits that can be obtained by implementing Enterprise Mobility solutions includes –
It helps the business to achieve the targeted ROI
Provides assistance to business to make immediate decisions
Provides instant customer facts and figures that lead to instant customer service by enabling ERP
Efficient customer services help to strengthen the relationship with clients
Improvement in the overall performance reflecting productivity and outcome of the business

8. How enterprise mobility is moving ahead
The path towards enterprise mobility is full of challenges. The workers of the enterprise
are bringing mobility into their work place at a very high rate. The concept of mobility is
taking a strong hold because it provides workers an edge, enables them to accomplish
more, and allows them to deliver better services. All these benefits are acquired
because mobility provides quick and better information to workers.
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In the coming years, there will be even greater demand for extending lines of business
applications to the mobile devices as more and more powerful mobile devices and
higher speed networks will come to market. Moreover, the cloud and the mobile are
going to be the most happening fields. The union of both these fields will result in
focusing more on Enterprise Mobility with an objective of leveraging the cloud for
Scalability and cost management.
Some new functionalities in the mobile applications of which businesses can take advantage in future are –
1. Applications with more camera and image facility
2. Real time Video Conference anytime anywhere
3. More powerful integration between back-end information systems and the mobile devices
4. Better and speedy mobile commerce abilities for consumers and the businesses
5. Combined collaboration apps with mobile conferencing and data share
By developing and following a strategic approach to mobile services, enterprises will be better on their way towards
the discovery of all new efficiencies, new opportunities, new forms of work, and new ways of interacting with client's.
Maximum businesses will adopt mobile applications in the near future to better interact with their employees,
business partners and consumers. It will also help to react and take actions speedily to market changes. It is expected
that mobility arena will continue to grow maximum within healthcare, banking, and retail organizations as it will help
to increase their mobile offerings.
The Enterprise Mobility Solutions offered by Softweb Solutions covers multiple industries and domains. Our
interactive solutions will open up the opportunities across Business-to-Employee, Business-to-Business and
Business-to Consumer segments.

9. Finding the right partner
Softweb Solutions partners with enterprises to deliver a
comprehensive solution that approaches mobility from multiple
viewpoints.
Setting up the mobile application can be a complicated process,
and if it is not implemented correctly, it may prove useless. With
our mobility and wireless services – enterprise mobility for wide
domains of organizations enables the staff to stay in continuous
communication and get quick access to necessary information,
alarms and services requests to deliver improved and effective
results.
We understand that executives and employees need real time data for making important decisions on the move. We
help mobile users to communicate with partners or stakeholders, observe real time data to analyze performance, and
then make decisions by our innovative mobile solutions.
The key areas focused by our solutions across different industries and domains are as follows –
Key Areas Activities
Developing a business case, Defining architecture , and Building a
Mobile Strategy Formulation
proof of total concept
Designing wireless network solution using technologies like CDMA
Mobile Infrastructure Design 1xRTT, GPRS, CDPD, WiFi 802.11x; Availability and performance
criteria; Evaluation of different products and defining security policy
Evaluating and implementing mobile device management solutions for
Mobile Device Management multiple device support with different OS for s/w development, asset
management, backup, and security
Developing and deploying high quality mobile apps, integration with
Mobile Application Development
enterprise systems
Transaction and data integrity maintenance, optimizing information
Mobile Data Synchronizing
exchange based on bandwidth and connection reliability
Making availability of ERP, CRM, and SCM solutions on a mobile
Enterprise Intranet on the Move platform
Softweb Solutions is committed to forming a common Contact our representative or e-mail us at
architecture to support mobility service products and to info@softwebsolutions.com,
drive end-to-end integrated mobility solutions. The success
of your mobility solutions depends totally on selecting the to know more about us and how we deliver
right partner, right processes and right technologies. We mobility solutions to the organizations across the
work with you to develop innovative, effective and world.
interactive mobile solutions using right technologies in a
right way. You can also visit our corporate website –
www.softwebsolutions.com.