Towing Guru explains local search and paid search marketing as it pertains to the Towing Industry

1. Local Search andGoogle Adwordsthe killer combo

2. Summary

3. About Towing Guru

4. Why Online Marketing Matters

5. But I have a website….

6. Mobile Search

7. Mobile Search

8. Mobile Search

9. Mobile Search

10. Go Local

11. Daniels Towing

12. Statistics

13. The Internet VS Print…..

14. Paid Search– Google Adwords

15. What is Paid Search?

16. What is Paid Search?

17. Paid Search (Pay Per Click) Explained Paid Search, also called Pay Per Click or PPC, is a way to guarantee that when someone does a Web search for your product, they will find a page that gives them what they want. Unlike “natural search”, which uses Search Engine Optimization (SEO) techniques to improve or artificially manipulate a search engine (such as Google) to display pages as high up the ranking as possible.

18. Paid Search (Yahoo!)

19. Paid Search (bing)

20. Paid Search (Pay Per Click) Explained How does Paid Search work? Paid Search is based on the concept of bidding on keywords. The more sought-after the keyword, the higher the price charged by the search engine. Depending on the keywords, you would pay a few fractions of a cent right up to tens or hundreds of dollars. The critical point in paid search is that you ONLY PAY WHEN SOMEONE CLICKS ON YOUR LINK. What Do I Need to Do? Anyone can do paid search. You could go to Google’s AdWords site right now, open an account and bid on some keywords. It so easy that you can spend a fortune without seeing a return. Every time someone clicks on keywords you’ve bought, you pay. Every single time. Whether or not the person was actually interested in your offering. If you choose your keywords badly, you’ll spend more money than you’ll make in sales. It’s that simple.

21. Paid Search (Pay Per Click) Explained

22. Paid Search for Mobile Devices

24. Social Active Ads

25. Create Product Demand

26. Target Your Exact Audience

27. Advertise Your Business, Events, or Your Facebook Page

29. Choose Where You Want To Advertise

30. Grow at your Pace

31. Test Ads and Locations

33. Wrap Up & Questions