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Word of Mouth,[object Object],It’s not what people hear, it’s what they share.,[object Object],slideshare.net/sodderland/adc2011,[object Object],Willem Sodderland, Founder & CEO of Buzzer,[object Object],FFrankfurt, 6 May 2011,[object Object]
2002: Discovering word of mouth marketing.,[object Object]
2011: the Wide World of WoM,[object Object],Word of Mouth Marketing,[object Object],Giving people a reason to talk about ,[object Object],products and make it easy to do so.,[object Object]
Advertising vs. Word of Mouth,[object Object],Advertising,[object Object],Truth well told.,[object Object],WoM,[object Object]
Wet snow.,[object Object],“When you broadcast your message, your audience may not be home”,[object Object],Steve Rubel, SVP, Director of Insights for Edelman Digital,[object Object],150 million per day,[object Object],1 billion per day,[object Object]
Sharing & Attention,[object Object],≠,[object Object]
Fans ?,[object Object],“70% of consumers who “FANNED” a brand on Facebook didn’t feel they’d given this company permission to market to them”,[object Object]
The future of ‘Like’ ?,[object Object]
Word of Mouth Marketing is an art.,[object Object]
The right Buzzers.,[object Object],&,[object Object]
Buzzable garbage.,[object Object]
Shitty Storytelling.,[object Object],Help, my baby is shrinking !,[object Object]
Bags that start a conversation.,[object Object]
Share a kidney in social media ?,[object Object],Would you save my life ? ,[object Object],Question that triggers social network friends to become organ donors.,[object Object]
Trying chicken: an adventure.,[object Object]
Huhntersuchers in the oven,[object Object]
Turning Bad Buzz into Good buzz...,[object Object],After how many times brushing does the tickling go away ?,[object Object]
From online to offline buzz.,[object Object]
Huuuuuhh ?,[object Object]
Mass customised storytelling,[object Object]
Art & Attention in Word of Mouth,[object Object],[object Object]
Pimped Product (Experience)
Trial Adventures

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Buzzer @ ADC 2011 in Frankfurt