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Channel Shifting How to get people to do it online and save you money 2010 Tim Rainey Tameside MBC SOCITM Conference
CHAPTER 1 Introductions
CHAPTER 2 Why bother?
Visitors
Costs
CHAPTER 3 What is it all about?
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
marketing
[object Object],TRY This
MAKE a LIST
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Try this
CHAPTER 4 How do you do it?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CREDIT CARDS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FREE SCHOOL MEALS
[object Object],[object Object],[object Object],Buy with confidence
Bwc website visits
Bwc iphone visits
Buy with confidence
[object Object],[object Object],[object Object],[object Object],[object Object],Buy with confidence
CHAPTER 5 You got to have a system!
Visits to Customer Services over last 7 years Website visits in last 12 months 614,583 2,488,738
More people visit our website in 3 months than visited our face-to-face centres in the last 7 years Fact
85% of the UK population owns a mobile phone Access via a mobile device has increased 6 fold in 12 months Fact
By 2020 the mobile device will be the worlds primary connection to the Internet Fact
Cost of each face-to-face visit £8.70
Cost per website visit 5p
Saving if we channel shift 10% £67,107.80
£15,725 Reality

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14 dec tim rainey

Hinweis der Redaktion

  1. Total number of pages printed excluding schools and some outstations Includes MFD’s and Digiprint Based on 3500 emplyees this means: 5195 per person per year 100 pages per week 20 pages per day for every member of staff (exl schools) End-to-end the pages printed would stretch around the earth.
  2. The 45% duplex printing saved 402 each year
  3. The 45% duplex printing saved 402 each year
  4. The 45% duplex printing saved 402 each year
  5. To date 45% od printing is done duplex – It is not standard setting for everyone!
  6. Equates to a 67,107.80 saving – we could save as much again if everyone used duplex
  7. This is the salary of Anthony Garlick – a Gardener with our District Assemblies. He has worked with Tameside for many years and like his colleagues has helped make Tameside regional In Bloom winners 6 times in a row and this we won the national in bloom award.