Melissa Sterry's presentation on the role of creativity in building Web 2.0 collaborative platforms and environmental messaging - shown at the Media Ecology & Post Industrial Production Conference at the Innovation Forum at University of Salford on 3rd November 2009.
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
Creativity's Role in Creating Collaborative Web 2.0 Platforms
1. Putting the ‘We’ in Web
Creativity's Role in Creating Collaborative Web 2.0 Platforms
& Environmental Digital Messaging
By Melissa Sterry of Societás
3. It’s my space, it’s all about me!
It’s my channel, it’s about me!
Guess what, it’s also about me!
4. It’s all about me, but who really cares?
Who really cares who my ‘top’ friends are?
Who really cares how many ‘friends’ I have?
Who really wants to know what I ate for breakfast?
Who really wants one of my vampire bites?
Who really cares to see those photos of my boozy night out?
Who really wants that virtual cake I sent them?
5. nobody really cares… they were bored.
What will they do when they get bored of vampire bites, virtual
cakes and reading what their ‘friend’ ate for breakfast?
13. Tweehive’s plan bee…
A crowd of bee enthusiasts invite friends to collaborate
We gather on Ning to brainstorm/exchange emails
Tweehive’s Twitter page is launched
Together the growing crowd creates a ‘buzz’ online
Day I of Tweehive and we enact a bee colony for the day
Loop feedback, continue growing the ‘virtual’ colony
Day II - the hive has grown and we create an even bigger buzz
Third & Final Day of Tweehive - it goes offline too at a festival
21. The Age of Stupid from grass roots to government…
Crowd-fund a film on a shoestring budget of £450K
Gather an army of online supporters, local to national to global
Create your own crowd-created film distribution network
Premier the film in the UK, Australia and & Zealand
Premier the film in USA - in over 444 movie theatres
Premier the film worldwide - overtaking the Stars Wars global premier
Launch 10:10 at the Tate - 10% reduction in 2010
Invite the the world to cut its carbon footprint by 10% in 2010
Invite your supporters to lobby Parliament - 10K emails sent to 96% of MPs
26. The Nag getting it off your chest…
Move from a magazine where writers tell you what they think…
to an online forum where you can share concerns and ideas
Taking it offline too… share a pint down your local, share ideas…
load them via your iPhone to The Nag online forum
Get together with your mates, get together with The Nag
community to tackle the issues you really care about
27. Don’t think it’s just NGOs leading on social issues; PLCs are taking bold moves too.
28. M&S Plan A COP15 Quilt - bringing faces and voices to a petition.