Town and Country Club is focused on traditional and digital communications. They have a website, Yammer community, monthly newsletter, and an owned media channel network including: Facebook, Twitter, Google+, Foursquare, Pinterest, and YouTube. Mr. Vincent Tracy, the General Manager, has been active on Twitter since 2008.
Town & Country Club has actively pursued their digital brand initiatives since 2008. Starting by building an internal community with the Yammer platform and fully launching their external social network channels in 2013 as the timing for using these channels has become appropriate. Town & Country Club has a search-optimized topic-centric approach with a collection of their Sustainability efforts at the center of the messaging. 
 The Case Study of their focused Sustainability-focused Digital Communications effort is being featured at the University of Minnesota's Landscape Arboretum www.bit.ly/Econetwork Town & Country Owned Media Channel Network Reference links: Facebook | www.Facebook.com/TownCountryClub Twitter | www.Twitter.com/TownCountryClub Google+ | http://bit.ly/TCCGplus Foursquare | www.foursquare.com/v/town--country-club Pinterest | www.pinterest.com/TownCountryClub YouTube | http://bit.ly/TccYT

3. Telling the Town & Country Club “Eco-Story”
Mr. Vincent J.C . Tracy
General Manager
Facebook | www.Facebook.com/TownCountryClub short link http://bit.ly/TccFB
Twitter | www.Twitter.com/TownCountryClub short link http://bit.lyTCCTw
Google+ | http://bit.ly/TCCGplus
Foursquare | www.foursquare.com/v/town--country-club short link http://TCC4sq
Pinterest | www.pinterest.com/TownCountryClub short link http://TCCPin
YouTube | http://bit.ly/TccYT
http://bit.ly/TCCSustainYT

5. TOPIC
Business Goals: To communicate core sustainability-focused projects in digital communications
Get Digital
Prioritize & Integrate
1. Audubon
2. Local Eggs
3. Urban Garden
4. Green Restaurant
5. Local Honey
6. Turf
Community
Focus
Subtopics
Topics
Keywords
Terms
Search Optimization
Graphic Assets
Business Goals
Think Conversational
Think Content Consumption
What does our community care about?
Community Goals
How can we share/participate in the relevant way?

7. Goal 1
Goal 2
Goal 3
Keyword 1
Keyword 2
Keyword 1
Keyword 2
Keyword 1
Keyword 2
Hashtag 1
Hashtag 2
Hashtag 1
Hashtag 2
Hashtag 1
Hashtag 2
Digital Brand Content
Broad Topic Focus
Business Topics
Community Goals
Sustainability Spotlight

8. Defining your Target Personas

9. 1
2
3

11. Understanding the Core 5

14. What are you trying to accomplish, how will you measure it?
What Audience Development &
Engagement Goals do you have?
What percentage of your content I
Business Focused vs Editorial?