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Build Network Update
June 2013
The Build Network | Finger on the Pulse
www.socialwendygroup.com
Social Wendy Group Model ©2013 |
Shaping the Midmarket Big Ideas from Solve! Sessions
LIVEboston
@theBuildNetwork
#buildlive
the-build-network
kelvy.bird lee.colangeorge.gendron
brian.halligan
michael.s.hopkins ilan.mochari
anni.rodgersmaya.townsend
DARC
Always
Be
Capturing
SOFT
IS
HARD
Lightening
Round
Agenda
Reinforcing
Rituals
Source of Influence
not Always Visible
Innovationis
DesignedfromScratch
scott.leibs
joshua.porter
ashley.bond.o’brion
V8 Moment
Just the tip of the Iceberg
Building a Meme & Moat
Brian Halligan’s Inbound Marketing Meme
Social Wendy Group Model ©2013 |
www.socialwendygroup.com
Web Links
Blog Posts
Landing Pages
Content Assets
Search Optimization
Social Sharing
INBOUND MARKETING
Hubspot has anchored their Content
Marketing Strategy around the
compound term, Inbound Marketing.
They have invested countless effort
to “own” the term when you search
it on Google or Bing or…
Try it, you will see that they OWN
the organic search placements right
under Wikipedia, which is commonly
the first organic search result.
INBOUND MARKETING
www.Hubspot.com

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On the Frontier with the Social Wendy Group | Build Magazine's Solve! Session Spotlight in Boston

  • 2. The Build Network | Finger on the Pulse www.socialwendygroup.com Social Wendy Group Model ©2013 | Shaping the Midmarket Big Ideas from Solve! Sessions LIVEboston @theBuildNetwork #buildlive the-build-network kelvy.bird lee.colangeorge.gendron brian.halligan michael.s.hopkins ilan.mochari anni.rodgersmaya.townsend DARC Always Be Capturing SOFT IS HARD Lightening Round Agenda Reinforcing Rituals Source of Influence not Always Visible Innovationis DesignedfromScratch scott.leibs joshua.porter ashley.bond.o’brion V8 Moment Just the tip of the Iceberg
  • 3. Building a Meme & Moat Brian Halligan’s Inbound Marketing Meme Social Wendy Group Model ©2013 | www.socialwendygroup.com Web Links Blog Posts Landing Pages Content Assets Search Optimization Social Sharing INBOUND MARKETING Hubspot has anchored their Content Marketing Strategy around the compound term, Inbound Marketing. They have invested countless effort to “own” the term when you search it on Google or Bing or… Try it, you will see that they OWN the organic search placements right under Wikipedia, which is commonly the first organic search result. INBOUND MARKETING www.Hubspot.com
  • 4. Richard Branson | Digitally-Savvy CEO Business Mogul Industry Contributor Humanitarian Adventurer Digitally Accessible & Socially-search Optimized His Hashtag #askrichard Owned Media Channel Presence www.socialwendygroup.com Social Wendy Group Model ©2013 |