The Social Frontier is the term coined by Wendy Meadley (aka @SocialWendy) in 2009 to identify the state of ongoing change in social and digital marketing reflected as a continually new frontier. This book is simply a starting place for experienced marketing & communications professionals to translate their current expertise into this relatively new discipline of social media marketing. What you’ll find here is not a prescriptive approach but a framework to shape your own strategy and plans with proven business-focused models. Should you want to dig deeper into these, or have them expertly applied to your organization or brand, feel free to reach out to me to explore the possibilities. Thanks for joining me on the Social Frontier! Here's the link to the Social Frontier on Amazon http://swpr.co/SocialFrontierKindle #social #ebook #kindle

1. Digital Persona Group
The Teenager
2014
These digital natives are first mobile and secondarily laptop
and tablet users based on the availability in their household and
school and their areas of interest. They are just coming into
their digital presence, likely starting with Facebook or another
“friends-oriented” community. Typically, they have a mobile
phone and are texting as a primary means of communication
between family and friends. They are beginning to think about
their digital presence in relation to their future endeavors.
Life Purpose | School, social, future
planning (post-secondary school)
Connectivity | Friends, homework, jobs,
family
Personal | Entertainment, music, movies,
TV, job, career plan, networking
Mobile
Savvy
Music
Listeners
Entertainment
Junkies
Heavy
Sharers
Pic
Uploaders
Texters
App
Downloaders
Laptop
Users
®2014 Wendy Meadley | All Rights Reserved. Creative Commons License 2.0
Future
Innovators