The Social Frontier is the term coined by Wendy Meadley (aka @SocialWendy) in 2009 to identify the state of ongoing change in social and digital marketing reflected as a continually new frontier. This book is simply a starting place for experienced marketing & communications professionals to translate their current expertise into this relatively new discipline of social media marketing. What you’ll find here is not a prescriptive approach but a framework to shape your own strategy and plans with proven business-focused models. Should you want to dig deeper into these, or have them expertly applied to your organization or brand, feel free to reach out to me to explore the possibilities. Thanks for joining me on the Social Frontier! Here's the link to the Social Frontier on Amazon http://swpr.co/SocialFrontierKindle #social #ebook #kindle

1. In significant life transition phase as they send their kids into
the world. At this time the primary caregiver can now re-
focus on the last leg of their career life. Facing retirement
and financial planning decisions as well as caretaking of
aging parents and post-secondary expenses, this digital
persona group is very diverse based on socioeconomic
factors and global geography. Cultural norms, technology
form factors and operating systems are not front of mind
awareness to this group. Instead their focus is on ease of
use, functionality, design, and how it fits their lifestyle.
Life Purpose | Focus on the balance of their
career and a grown family
Connectivity | Stay in touch via phone, tablet,
laptop
Personal | Be efficient with their time, work
virtually whenever, not 8 hour consecutive
work day, possibly self-employed needing to
run all aspects of business digitally
Digital Persona Group
The Baby Boomer
2014
Laptop
Users
Tablet /
eBook
Users
Digital Poll
Responders
Coffee
Shop
Meeters
Online
Ticket
Purchasers
Credit /
Debit Card
Payers
LinkedIn
Networkers Pinboard
Pinners
Future
Planners
Coupon
Users
®2014 Wendy Meadley | All Rights Reserved. Creative Commons License 2.0