Reflective Essay for global competency certificate
nellie huang wild junket magazine
1. Behind the Scenes:
WildJunket Magazine
WTM - Social Market 2012
Nellie Huang
Alberto Molero
www.wildjunket.com
2. Who are we?
• Started WildJunket.com in 2008 – ranked one of
the top travel blogs
• Branched out into travel writing – contributed to
several magazines
• Launched WildJunket Magazine – a new product
created based on our passion for travel and new
media
www.wildjunket.com
3. What is WildJunket Magazine About?
• Digital flipbook magazine for iPad
and tablet device readers
• Long-form travel narratives with a
storytelling element
• Interactive multimedia (videos and
links)
• Available on Zinio, Magzter and our iOS
app
4. Why A Digital Magazine?
• To expand beyond the website
• To package and deliver our content in a more
creative way
• To interact with readers on a different scale
• Right time, right audience
“(New York, 2011) Affinity’s American Magazine Study reports
that more than 100 million magazine readers – or 54% of the
total magazine reading population – are now accessing
magazine content and advertising in digital form.”
5. Skills Needed for Magazine Production
• Editorial/ writing
experience
• Marketing skills
• Contacts
• An eye for
photography
• Software knowledge
• Graphic design
6. Building Our Team
• Network of writers/bloggers
• Making connections via TravMedia,
Media Bistro, Writers.com, and social
media
• Editorial assistant
• Sales executive
• Interns
www.wildjunket.com
7. Beyond Publishing
Our job is not done after
publishing.
•Marketing plan – giveaways,
reviews, press releases, social
media
•Establishing contact with
potential advertisers
•Managing our subscribers
•Creating more products to keep
readers interested
8. What’s Next?
•New website dedicated to the magazine, so our
magazine content reaches more audience
www.wildjunketmagazine.com
•FREE magazine distribution to newsletter subscribers
•Publishing on Kindle and Barnes&Noble
•More products such as photography ebook series
9. Contact information
Where to find us:
contact@wildjunket.com
www.wildjunket.com
facebook.com/wildjunket
twitter.com/wildjunket