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Behind the Scenes:
  WildJunket Magazine
                WTM - Social Market 2012


                                 Nellie Huang
                               Alberto Molero
www.wildjunket.com
Who are we?
• Started WildJunket.com in 2008 – ranked one of
  the top travel blogs

• Branched out into travel writing – contributed to
  several magazines

• Launched WildJunket Magazine – a new product
  created based on our passion for travel and new
  media

              www.wildjunket.com
What is WildJunket Magazine About?
• Digital flipbook magazine for iPad
  and tablet device readers

• Long-form travel narratives with a
  storytelling element

• Interactive multimedia (videos and
  links)

• Available on Zinio, Magzter and our iOS
  app
Why A Digital Magazine?
• To expand beyond the website
• To package and deliver our content in a more
  creative way
• To interact with readers on a different scale
• Right time, right audience

 “(New York, 2011) Affinity’s American Magazine Study reports
   that more than 100 million magazine readers – or 54% of the
     total magazine reading population – are now accessing
        magazine content and advertising in digital form.”
Skills Needed for Magazine Production
• Editorial/ writing
  experience
• Marketing skills
• Contacts
• An eye for
  photography
• Software knowledge
• Graphic design
Building Our Team

• Network of writers/bloggers
• Making connections via TravMedia,
  Media Bistro, Writers.com, and social
  media
• Editorial assistant
• Sales executive
• Interns

                                 www.wildjunket.com
Beyond Publishing
Our job is not done after
publishing.

•Marketing plan – giveaways,
reviews, press releases, social
media
•Establishing contact with
potential advertisers
•Managing our subscribers
•Creating more products to keep
readers interested
What’s Next?

•New website dedicated to the magazine, so our
magazine content reaches more audience
          www.wildjunketmagazine.com

•FREE magazine distribution to newsletter subscribers
•Publishing on Kindle and Barnes&Noble
•More products such as photography ebook series
Contact information

Where to find us:
            contact@wildjunket.com
               www.wildjunket.com

     facebook.com/wildjunket

     twitter.com/wildjunket

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nellie huang wild junket magazine

  • 1. Behind the Scenes: WildJunket Magazine WTM - Social Market 2012 Nellie Huang Alberto Molero www.wildjunket.com
  • 2. Who are we? • Started WildJunket.com in 2008 – ranked one of the top travel blogs • Branched out into travel writing – contributed to several magazines • Launched WildJunket Magazine – a new product created based on our passion for travel and new media www.wildjunket.com
  • 3. What is WildJunket Magazine About? • Digital flipbook magazine for iPad and tablet device readers • Long-form travel narratives with a storytelling element • Interactive multimedia (videos and links) • Available on Zinio, Magzter and our iOS app
  • 4. Why A Digital Magazine? • To expand beyond the website • To package and deliver our content in a more creative way • To interact with readers on a different scale • Right time, right audience “(New York, 2011) Affinity’s American Magazine Study reports that more than 100 million magazine readers – or 54% of the total magazine reading population – are now accessing magazine content and advertising in digital form.”
  • 5. Skills Needed for Magazine Production • Editorial/ writing experience • Marketing skills • Contacts • An eye for photography • Software knowledge • Graphic design
  • 6. Building Our Team • Network of writers/bloggers • Making connections via TravMedia, Media Bistro, Writers.com, and social media • Editorial assistant • Sales executive • Interns www.wildjunket.com
  • 7. Beyond Publishing Our job is not done after publishing. •Marketing plan – giveaways, reviews, press releases, social media •Establishing contact with potential advertisers •Managing our subscribers •Creating more products to keep readers interested
  • 8. What’s Next? •New website dedicated to the magazine, so our magazine content reaches more audience www.wildjunketmagazine.com •FREE magazine distribution to newsletter subscribers •Publishing on Kindle and Barnes&Noble •More products such as photography ebook series
  • 9. Contact information Where to find us: contact@wildjunket.com www.wildjunket.com facebook.com/wildjunket twitter.com/wildjunket