List of 67 tools for online reputation management.

1. 67 Tools For Online
Reputation Management

2. Being mentioned in social media can be a
threat if there is criticism, but can also generate
benefits if such criticisms are reversed.
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3. For the first time in the history of communications, 1.7 billion people have the ability to
access information and communicate with each other for free; that access equals
power.
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4. From simply expanding the reach of your organization to promoting your personal
expertise in a field, Social Technology is a vital tool, which if managed properly, can
enhance your personal and your organization’s online reputation and latent potential
like never before- literally with the push of a few buttons!
Will soon dictate/impact
(a) How much you can sell
(b) Level of employees you can recruit
(c) Ability to attract investors.
Importance of online reputation for organizations
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5. Reputation Management Process
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6. • Develop a Listening Process. This must include multiple methods for listening to what
people might be saying about you online.
• For a person promoting his or her reputation or brand, listening programs should
include the use of multiple tools and alerts such as alerts.com, socialmention.com
alerts, Google alerts, and Yotify (promoted as Google alerts on “steroids”).
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7. Daily or real-time alerts emailed to you whenever a specific
keyword (chosen by you) is mentioned.
Search engine and monitoring tool for user-generated media
and blogs.
Twitter’s very own search tool is a great resource. Can be
subscribed to as an RSS ffed.
A Social news website allows people to vote stories up or
down called digging and burying.
Free social media monitoring tools
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8. Allows you to create a custom-made page to display search
results.
A web-based personal news aggregator that can be used in
place of a desktop client.
The world’s leading social bookmarking service to keep,
share and discover the best of the web.
A social media search engine that searches user generated
content such as blogs, comments, bookmarks, events etc.
Free social media monitoring tools
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9. FriendFeed Search - Scans all FriendFeed activity.
Alerts you to when a Wikipedia entry has been changed.
A simple way for you to begin measuring your brand’s
visibility on the social web.
This service watches comments/follow-ups on Blog posts and
similar content such as Flickr or Digg.
Free social media monitoring tools
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10. • You must establish an Engagement Policy, which defines how you will respond to the
positive and negative things said about you and your brand.
• You must determine who will respond, when they will respond, and how they will
respond. This is critical because you want to minimize negative mentions or get
people to retract them because you reached out. And, you want to see positive
mentions as possible connections and sales opportunities.
• The most profound tool for establishing an engagement policy is to actually engage!
• This type of community building will do a lot towards keeping a positive online
reputation.
• Be present within the community of your fans and consumers by posting on their
sites, interacting on microblogs and your website, and by developing an
open-dialogue.
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11. Free online reputation management tools.
Twitter is a social networking and microblogging service.
Facebook is a social networking site which helps you to
connect and share with the people in your life.
YouTube is a video-sharing website on which users can
upload, share, and view videos.
LinkedIn is a professional business-oriented social networking
site to strengthen and extend your existing network of
trusted contacts.
Squidoo is the popular publishing platform and community
that allows users to create pages (called lenses) for subjects
of interest.
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12. Wikipedia is a free, web-based, collaborative, multilingual
encyclopedia.
SlideShare is the world's largest community for sharing
presentations.
Scribd is a social publishing site, which allows people to share
original writings and documents.
Hubpages is a publishing platform to publish, discover and
interact with people who share their interests.
Posterous is a blogging platform that lets you post things
online using email at post@posterous.com
Free online reputation management tools.
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13. Knol is a Google project to create, collaborate on, and publish
credible web content.
Google Profile is a Google service allowing users to collect and
display information about themselves.
Tumblr is a blogging platform that allows users to post text,
images, video, links, quotes, and audio to their tumblelog, a
short-form blog.
Technorati is an Internet search engine for searching blogs.
Identi.ca is a micro-blogging service based on the Free
Software Laconica tool.
Free online reputation management tools.
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14. Blogger is a blog storage service that allows private or multi-
user blogs with time-stamped entries.
Flickr is an image and video hosting website, web services
suite, and online community.
Delicious is a social bookmarking web service for storing,
sharing, and discovering web bookmarks.
Google Sites is a structured wiki offered by Google as part of
Google Apps to create and share webpages.
CrunchBase is the free database of technology companies,
people, and investors that anyone can edit.
Free online reputation management tools.
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15. Ning is an online platform for people to create their
own social networks.
TypePad is a blogging service that allows to create a blog in
minutes.
Wikio is an European search engine for news and blogs.
FriendFeed is a real-time feed aggregator that consolidates
the updates from social media and social networking
websites, social bookmarking websites, blogs and micro-
blogging updates.
StumbleUpon is an Internet community that allows its users
to discover and rate Web pages, photos, and videos.
Free online reputation management tools.
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16. Mixx is a user-driven social media web site that serves to help
users submit or find content by peers based on interest and
location.
Vox is a free personal blogging service where people share
thoughts, photos, videos & more with friends & family.
Plaxo is an online address book and social networking service
that helps people to stay in touch with their valuable work
and personal contacts.
Multiply is a social networking site to create, share and
discuss blogs, photos, videos and music with others.
Free online reputation management tools.
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17. BoardTracker is the leading search engine for message boards
and forums and provides innovative search, analysis and
social networking technology.
Vimeo is a respectful community of creative people who are
passionate about sharing the videos they make.
Viddler is an interactive online video platform for uploading,
sharing, enhancing, tagging, commenting on, and forming
groups around videos.
Friendster is a leading global social networking website
focussing on genuine friendships and discovering new people
through friends.
Free online reputation management tools.
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18. Google Books is a service from Google to search and preview
millions of books from libraries and publishers worldwide.
SlideBoom is an online service for PowerPoint presentations
sharing.
Brightkite is a location-based social networking website that is
available on any mobile device.
Jaiku is a social networking, micro-blogging service to
connect with friends by sharing short messages.
Plurk is a free social networking and micro-blogging service to
send updates through short messages.
Free online reputation management tools.
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19. Ecademy is an social networking site for business people
worldwide.
Ziggs is a social networking site for business professionals for
creating and managing your online brand.
Netvibes is the first personalized dashboard publishing
platform for the Web.
YouAre is a free service to share everything you do
throughout the day while connecting with others quickly and
easily.
Ustream is the leading interactive broadcast platform for live
video streaming.
Free online reputation management tools.
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20. • The Internet has become the single place where we credential everything, from
doctors to grocery stores, to up-and-coming hotshots.
• Very soon, this form of rating will not only be pigeonholed to organizations; soon we
will have the power to rate people and impact their online reputations.
• You must implement a Measurement System that gauges how much people are
talking about you and whether the sentiment is positive or negative.
• Your Measurement System Strategy needs to tell you how many times you were
mentioned a month, what the sentiment ratio was positive to negative, and your
effectiveness in customer service (getting people to delete negative mentions or
ratings).
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21. • for corporations, tools like Klout.com and Addictomatic.com, can be utilized to create
a sort of standardized scoring system- much like a credit score- and can denote the
online relevancy of an organization.
These scoring systems will be used as another way to measure a person’s or an
organization’s value to the business world.
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22. 1) The amount of content produced online.
These measurements will be viewed as way to see how well thought of a brand is, and
how much value they bring to the collective.
The formula will be built around the following variables:
4) The ratio of positive to negative mentions that are posted about you or your
company online.
2) The quality of that content (judged by how many people rate it or share it with
friends)
3) The amount of trans-media connections a person has.
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23. For big corporations paid tools offer some distinct advantages.
• Aggregating multiple social streams.
• Deriving intelligence out of noise.
• User friendly dashboards.
• Allow user to organize and view multiple sources.
• Predictive analysis.
• Patterns.
• Metrics.
• Realtime Alerts.
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24. Radian6 gives you a complete platform to listen, measure and
engage with your customers across the entire social web.
Scout Labs is how teams tune in to social media. It is the
simplest, most intuitive way to measure and manage social
media.
BuzzLogic is a digital media company with a data-driven ad
platform built from the ground up to optimize advertising
across.
Provides industry standard measurements for internet video
campaigns. It gives data for complete end-to-end view of
video campaign performance.
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25. Buzzgain reveals influential voices and corresponding
conversations so that companies can listen, learn, and engage
in the connection of mutually beneficial relationships.
Visible Technologies helps companies listen and learn what
consumers are saying about them online, and it enables
brands to participate.
Jive's collaboration software connects employees, partners,
and customers to change the way work gets done in the
global enterprise.
Statsit Monitor is the only media tracking tool for monitoring
brands and topics, that connects social media activities with
financial metrics.
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26. Provides Market Intelligence Solutions through real time
monitor and analysis of the opinions that people post in
Blogs, Forums, Review Sites and Social Networks.
Trackur is a social media monitoring tool designed to assist
companies and PR professionals in tracking what is said about
brands on the internet.
Delivers worldwide business news and information and
powerful searching to provide customers with relevant
information to inspire their business decisions.
Buzz Numbers is an online conversation analysis company
that enables its corporate clients to track, monitor and learn
from online conversations.
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27. Listening, Engaging, and Measuring will benefit your
personal and business success tremendously.
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28. Teaching Technology
to the Non-Technology Leader.
Technology never stops evolving and we never stop following it. Led by
international technology speaker Scott Klososky, we’re a team
relentlessly focused on capturing and translating ways organizations can
use technology to win markets, adapt cultures, and remain ahead of the
curve for years to come. From public and private workshop tracks to full-
scale organizational technology assessments and digital outreach
blueprint strategies, we’ve got enterprise technology growth covered.
Take a closer look at:
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(405) 359-3910
info@fpov.com
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