Slides from the Dublin Business School career talk, Thursday October 17th 2013
Social Media & Your Career: A Guide to Strengthening Your Digital Footprint in the Marketing & Media Sector
8. A Complete LinkedIn Profile
A professional photo (where you look professional,
not taken by a professional)
9. A Complete LinkedIn Profile
A professional photo (where you look professional,
not taken by a professional)
10. A Complete LinkedIn Profile
A professional photo (where you look professional,
not taken by a professional)
(NOT your
wedding
day minus
bride’s face)
11. Headline
This is the piece of
text that
accompanies
your name
everywhere you
post comments
on LinkedIn
12. Headline
Make it call out to
potential employers,
clients and customers
This is the piece of
text that
accompanies
your name
everywhere you
post comments
on LinkedIn
14. Summary
An introduction
to your profile,
demonstrating
your skills and
experience
DID YOU KNOW?
You can add images and links
to videos to your LinkedIn Profile
16. Professional experience
Where you have little professional experience, include
what you can – voluntary work or unpaid work
experience
Where you have a lot of work experience, don’t leave it
out.
17. Professional experience
Where you have little professional experience, include
what you can – voluntary work or unpaid work
experience
Where you have a lot of work experience, don’t leave it
out.
Expand on your relevant work experience in an area you
want to progress in.
18. Professional experience
Where you have little professional experience, include
what you can – voluntary work or unpaid work
experience
Where you have a lot of work experience, don’t leave it
out.
Expand on your relevant work experience in an area you
want to progress in.
State clearly in your summary that you want to be in this
area
22. Minimum of 50 connections
It’s not what
you know,
it’s who you
know
23. Minimum of 50 connections
It’s not what
you know,
it’s who you
know
Connect to EVERYONE you know
College friends, lecturers, colleagues, friends, neighbours, past colleagues,
industry leaders, potential colleagues…
35. When the race is
neck and neck:
Go another step
further on LinkedIn
36. Going further on LinkedIn
Actively
participate in LinkedIn Groups
37. Going further on LinkedIn
Actively
Start
participate in LinkedIn Groups
discussions, and comment on
discussions started by others
38. Going further on LinkedIn
Actively
participate in LinkedIn Groups
Start
discussions, and comment on
discussions started by others
Share
content that's worth sharing become a valuable resource for your
network
39. Always be Networking
Make
sure your efforts are paying off - measure
how many people are viewing your profile and
your updates
40. Always be Networking
Customise your LinkedIn URL so it's easy for others to
find you
linkedin.com/in/hollyfawcett
-vslinkedin.com/pub/holly-fawcett-728ba
41. Turn up at
networking and
industry events – it’s
the best way to
really network in this
business
43. Having a real digital presence
These guys are not just *on* these networks (LinkedIn,
Twitter, Facebook - in public - and Google+), but are
ACTIVE on these.
44.
45. When I’m looking for
a content marketer,
a Google+ profile is
a must. It tells me
they know what
they’re doing.
46. When I’m looking for
a content marketer,
a Google+ profile is
a must. It tells me
they know what
they’re doing.
Being on Google+
and a registered
author does
wonders for your
SEO when you are
writing content
52. The Digital CV
Realise that whatever you put online is there forever:
Don't be an idiot online,
Don't lie online,
Refrain from using your Twitter or Facebook to login and comment
on controversial topics on online newspapers etc.
53. The Digital CV
Realise that whatever you put online is there forever:
Don't be an idiot online,
Don't lie online,
Refrain from using your Twitter or Facebook to login and comment
on controversial topics on online newspapers etc.
55. Sell yourself like you'd sell a brand
When marketers are looking for other great marketers,
they are looking to be sold hook line and sinker with your
pitch - because if you can sell yourself that well, you can
sell a brand to a target audience.
56. Sell yourself like you'd sell a brand
When marketers are looking for other great marketers,
they are looking to be sold hook line and sinker with your
pitch - because if you can sell yourself that well, you can
sell a brand to a target audience.
57. Sell yourself like you'd sell a brand
When marketers are looking for other great marketers,
they are looking to be sold hook line and sinker with your
pitch - because if you can sell yourself that well, you can
sell a brand to a target audience.
Remember the
FAB's - relate each
of the FEATURES of
your education
and professional
experience and
expertise, phrase
them as BENEFITS
61. Targeting your Audience
Don't go for everyone, because one size fits none.
Refine your target market, and aim to sell your skills,
expertise and potential
62.
63. Don’t forget to
connect on
LinkedIn – if I can
help introduce you
to recruiters in my
network, ask me!
bit.ly/inviteholly