Tools for Listening to Social Media for Consumer and Industry Insights

1. Learning to Listen to Social Media
for Consumer and Industry Insights
TOOLS
October 21, 2009

2. “The founda;on of success in innova;on is
thoroughly understanding customers' needs.”
‐‐Graham Hill of “Customer Driven Innova6on”

3. Who’s talking?

4. Where are they talking?

5. What are they saying?

6. Give it to me straight.
What tools should I use?

7. Variables to consider.
• Search mul6ple mediums (enough?)
• Boolean operators available (excludes?)
• Repor6ng op6ons
• Subscrip6on‐based
• Limited free service/trials available
• Time‐consuming to manage

8. Free Tools You Can Use
• Addictoma6c
• SamePoint
• Trendrr
• Filtrbox

12. Select platform
Get the
feed

16. Results online, via email and easily charted.

17. I need something more
serious!

18. If I need to dig deeper?
• Get more powerful tools. ($)
• Hire brilliant social media researchers
and analysts (hint, hint)

19. Paid Tools You Can Use
• Scout Labs
• Paid version of Filtrbox
• BuzzDing
• Radian6
• SM2
• Knowledge Dashboard
• Tons of others: Spiral 16, Linkfluence,
Sen6ment Metrics, Sysomos, Buzz
Monitor….

22. Radian 6

23. Social Media Weigh;ngs
Control and flexibility

24. Visual Repor;ng
• Sen6ment
• # and % men6ons by keyword or topic
• Tagging
• Sta6s6cal detail
• Full content & more

25. Techrigy SM2

31. Knowledge Dashboard
• The Knowledge Dashboard allows for
100’s of aggregated feeds to stream
on a single page. Searches are set up
and converted to clean feeds. Feeds
are aggregated and duplications
removed. The Dashboard is
continuously updated. Feeds can be
set up even if the search does not
have feed capabilities.
• 60 days of clips are archived.
• Modules can be set up by topic or by
platform

32. • Product Reviews
Mouse-over text
• Facebook
shows snippet • Tradi6onal News
and source
• Comments
• Any perpetual search
• Check‐off capability

33. The Elephants in the Room
• Set up is key
• Time commitment
• Sen6ment s6nks
• No system covers all pla`orms/
venues well

34. Contact us, please.
Seriously, we get lonely.
Web: www.socialstudiesgroup.com
Email: wscherer@socialstudiesgroup.com
phone: 443.535.0642
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