1. Social Media Law
Glen Gilmore, Esq.
GlenGilmore@GlenGilmore.com
@GlenGilmore @SocialMediaLaw1

2. DISCLAIMER:
This Is NOT Legal Advice

3. The Basics: It’s Not “Complicated”
1. The Law is the Law
2. Transparency and Truthfulness
3. Know Your Regulator(s) and Their Rules
4. Establish a Social Media Team
5. Train and Equip the Team
6. Create and Share a Social Media Policy
7. Train, Audit, Adjust
8. Repeat…

4. The Law is the Law
“Everything you Tweet, Blog, ‘Like’…”

5. Social Media: “It’s all fun and games…
til the lawyers show up….”
• You are creating a permanent record
• Deleting doesn’t work
• Someone is always listening
• You may have a special duty to archive
• You have a duty to protect the privacy of
your customers

6. “Who’s Your Regulator?!”

7. New Media Requires New Rules

8. The FTC Social Media Guidelines
1 6 C.F.R. Part 255
• Duty to Disclose “Material Connections”
• Duty to Inform of the Duty
• Disclosure Must Be “Clear and Conspicuous”
• Duty to Monitor for Compliance
• Policy/Inform/Train/Monitor (Rogue Bloggers)
• Case-by-Case Review

9. The Right to Tweet, Facebook…And
The Right to Use It for Hiring & Firing

10. Your Social Media Policy:
It IS “Complicated”
• Technology, new platforms, evolving law, and
ever-changing privacy policies, etc.
• What about a template?
• What about a disclosure “button”, link or tab?
• What should it include?
• What should it NOT include?
• What is your regulator saying – today.
• UPDATE!!!

11. What about ?

12. Q&A
Glen Gilmore, Esq.
GlenGilmore@GlenGilmore.com
@GlenGilmore @SocialMediaLaw1