Ck mobile revolution and today's businesses 10.16.11

By Christina “CK” Kerley: www.CKB2B.com

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

“We are in the
early innings of a

massive
phenomenon.”
Mary Meeker, Kleiner Perkins Caufield & Byers


Over Half The Planet
5 BILLION
Is Mobile
5.3 Billion Mobile Subscriptions Worldwide
Source: ITU Data

More Mobile Devices

Than All 3… COMBINED

As Compared To Mobile’s 5 BILLION Subscriptions?

106.5 700 1.7
Million Million Billion
Viewers Users Netizens

2%
14% 34%

Even Barbie
Has An
iPhone
Now.
… Does She
Text Ken?
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Reserved
©2011 Christina “CK” Kerley/CKB2B All Rights

The Media 1 Always ON.

That Is Always…
Always WITH customers.

Always CONNECTED to
the Internet.

Always ALERTS us to
breaking information
and priorities.

7
TRILLION
TEXTS
Worldwide
in 2011

(193,430 texts per second)

50 Billion
Mobile Connections by 2020
Across M2M and M2P Connections


With all
their
processing
power… our
phones are
now our
“personal
computers”

And with
voice-enabled
technology,
they’ll also
become our
Personal
Digital
Assistants.

And soon they’ll be
our wallets, too.


But while these devices
are innovative,

they’re not the story…

Far From Just A “New Media”
Mobile Is IGNITING ...

A REVOLUTION
New Expectations | New Preferences | New Habits | New Thresholds

How
Mobile
Changes
US
(psst: this includes
your customers!)

We Now Spend MORE
THAN HALF Our Day

Source here.
Consuming Media

We Inhabit
2 Worlds!
We Simultaneously
Live (and Work)

In 2 Worlds
At All Times

We’re
Impatient!
You Make It Or
Break It In

2
Seconds

We Expect Every Room
Is A TV
Media To Room

Move With
Our Every
Move!


We Are
Manic
Multi-
Taskers!
Multi-Tasking,
Multiple Convos,
Multiple Devices,
Multiple Channels

MORE!
More Media Use
More Demanding
More Impatient
More Control
More Connected
More Freedom
More Tools
… REVOLUTION, Anyone?

How
Marketing
Must
Change
(pay attention!)

“This new, huge tech
market will transform
almost every
industry.”
Dennis Woodside, Sr. VP of the Americas


Whether B2C or B2B,
connect with them

On the media they use…
the MOST

A Mobile
Augmented
Reality
Mobile
Web Sites

Wealth QR/2D
Barcodes
SMS
Alerts &
Text

Of New
Campaigns

Location-
Video &
Based

Tools
Audio
Services

Mobile

=
Mobile
Social
Search/SEO Media

Near-Field Proximity

NEW
Communication Marketing
(NFC)

Mobile

Strategies
Mobile Apps,
Advertising Utilities &
Extensions

Smartphones
Make
For
MUCH
Smarter
Customers


Combines the best experience and the best deals –
whether online, in-store, or online in-the-store…


Critical Success
Factors =

Better.
Faster.
Easier.

Make
Mobile
Essential
To
Their
Experience


Deepen the experience they
have with your brands

Cheese now talks to us…

Right message.

Right medium.

Right Time.

Right
Location.


Every physical space becomes
a mobile opportunity

The New Frontier In Fundraising


Produce so
much value
(and utility)
that your
brand is
always
with them.

Turn
Commodities
Into
Creative
Content


It’s not pushing messages, it’s
providing valuable content

Reality
Becomes
Your
New
Branding
Opportunity

Target your message
to users’ MOBILE needs


Support
The
Entire
Purchasing
Lifecycle


Now,
It’s
Your
Turn…

What Part Will Your Brand Play?

MOBILE REVOLUTION

Thank You!
Thank You!
For Mobile Content,
Videos and More, Go To:
www.CKB2B.com

Ck mobile revolution and today's businesses 10.16.11

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Ck mobile revolution and today's businesses 10.16.11