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Meeting and Event Planning 2.0

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Ogilvy Consulting
Ogilvy Consulting

This presentation gives an introduction to using social media tools for event and conference planning. It includes 10 easy things you can do to amplify word of mouth around your next event.

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Hilton Washington Presents Meeting & Event Planning 2.0 September 2009
What is Social Media ?
Social Media isn’t scary OK, maybe a little…
You’ve probably heard about popular social media sites like Facebook, Twitter, or YouTube – but if you have visions of teens and nerds, think again…
We’re shifting from an information paradigm to a participation paradigm. Leverage the shift to ensure the success of your next conference or event.
3 Ways Social Media Provides Value for Meeting Planners
Promoting Events, Meetings and Conferences ,[object Object]
Engage Participants ,[object Object]
Get Feedback ,[object Object]
CASE STUDY: Word of Mouth Marketing Association WOMM-U ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CASE STUDIES: CDC’s National Conference on Health Communication Marketing & Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10 Easy Social Media Tactics For Your Next Event
1. Know Your Audience’s Social Media Habits
2. Use Facebook or Eventbrite to Promote and Register People at Your Event
3. Communicate Your Social Media Presence Through Traditional Channels Website Program Signage Welcome Address Integrate Social Media
4. Set Up an Event-specific Social Network or a Wiki
5. Start an Event Blog with News and Updates
6. Create an “Upload” Atmosphere
7. Create a Twitter Hashtag for Your Event
8. Live Blog and Tweet from the Event
9. Interview the Speakers Using a Flip Cam
10. Create a Group on Slideshare

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