Five Principles of Marketing to the Net Generation by John Bell, Global Managing Director, Social@Ogilvy.

1. Five Principles
of Marketing
to the Net
Generation
John Bell
Global Managing Director
March 2013

2. Collaboration
Our best talent may be outside our organizations

3. Openness
If you are going to be open, you had better
be “buff.” Strong values can help “tone” the
organization for this new transparency

4. Sharing
You don’t need to own all of
your intellectual property,
anymore

5. Interdependence
The State, The Private Sector, Civil Society
and the Individual are the pillars of society
and they need to operate under the
principle of….

6. Integrity
We believe in a code of ethics and
principles and behave accordingly

7. Click here for more
details on marketing to
the Net Generation
Social.Ogilvy.com