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Citrix Online "Foursquare for Business"
1. Foursquare for
Business
Listen to audio over your computer speakers
or you may phone in:
Australia #: 02 8014 9491
New Zealand #: 04 974 7248
Access Code: 640-438-032
We will begin at approximately Noon Australian EDT
5. Meet your presenters
Brian Giesen | @bdgiesen Jonathan Nguyen | @j4jonathan
Regional Director, Sydney Digital Strategist
Ogilvy 360°Digital Influence Ogilvy 360°Digital Influence
14. > Sharing
20%
CHECKINS ARE SHARED ON
TWITTER & FACEBOOK
SOURCE: WASHINGTON POST, OCTOBER 2010
15. Foursquare Places
Gaming element Manually tag friends
Earn points and badges Friends can be tagged
manually in the location
Loyalty programs and with you
discounts
Organisations can create Reach
specials and discounts 9.3 million Australians
for people who check in already on Facebook
Tips Familiar interface
Users can add tips to the Works like the rest of
location Facebook with which
people are already
Employees familiar
Employees are tagged so
that they don’t impact
customer mayorships
17. Foursquare Users
“Go back 3 years… Twitter
was being used by the same
crowd as Foursquare today.”
“It will be bigger
than Twitter.”
Robert Scoble
@scobleizer
18. Foursquare Users
2.4 MILLION
PEOPLE USE FOURSQUARE
GLOBALLY
40% OF USERS ARE FROM
OUTSIDE THE UNITED STATES
Large communities in Australia,
Singapore, Hong Kong, Malaysia and
Indonesia
SOURCE: FOURSQUARE, AUGUST 2010
25. Strategise
• Inventory the Foursquare objectives with your own business
goals. Common Foursquare objectives:
Reach & Preference Action
Positioning
• Build positive word • Build more walk-in
• Greater visibility of mouth among traffic
within social media social media users
• Reward loyal
•Audience awareness • Incentivise user customers
among early generated content
adopters (e.g. tips) • Increase sales
•Increased brand • Improved search
presence in mobile engine rankings
26. Strategise
• Foursquare also allows
businesses to integrate their
venue with other social
networks like Twitter and
Facebook.
• Be sure to link any social
networking sites to your new
foursquare page to utilize
Foursquare social syndication
features
27. Build
• Claim your venue on
FourSquare.com by searching
your business name among the
list of registered venues.
• If you see your venue listed,
click “claim” to become the
official owner.
28. Build
• If you don’t see your place
of business, you can add
it to the list of venues in
the neighborhood.
• Click the “add things”
button on the homepage
to tell Foursquare about
your business.
29. Incentivise
1. Mayor Specials: this is
your single most loyal
customer on foursquare
with the most check-ins.
How can reward your
best customer?
30. Incentivise
2. Frequency-based
Specials: these offers are
unlocked at regular
intervals to reward and
encourage frequent check
ins.
"Foursquare says you've been
here 10 times? That's a free
drink for you!"
31. Incentivise
3. Check-In Offers:
unlocked when a users
checks into your venue.
(e.g. show your check in to
the waiter for a free
drink!)
32. Incentivise
4. Wildcard Specials:
always unlocked but the
staff has to verify a special
condition (e.g. show us
your Newbie Badge to earn
a free night’s stay!)
33. Socialise
• After you’ve nailed the basics –
venues, specials, tips – it’s time to
Socialise Foursquare beyond the
mobile application into all all Marcom
assets – websites, direct mail, pr,
advertising.
• Consider featuring the Foursquare
venue on the corporate website so
visitors know you’re on foursquare
before they head out the door.
36. Socialise
• Beyond the web, let users
know you’re hip to foursquare
as they walk in the door.
• Promote the specials in-store
to alert customers to the
exclusive offers. This is a
great way to increase the
check-ins for newly created
venues.
41. Blogger
Mayors = Massive Tweeter
Digital Footprints Father
Foursquarer
Ferdinand
Mayor, Sydney University
42.
43. Office Mayor Meetup
Microsoft Australia Case Study
- Fan Page
- Engagement Ads
-MSFT x-
Promotion
- @MSAU Twitter - Media Relations
- Answer - Blogger
Questions Outreach
- Location Page
- Special Offer
- Town Crier Video
- 100 mayor
invites
45. “One of the first major brands in Australia to
make a foray into Foursquare”
“Foursquare can be useful, but admit
we didn’t think of this particular
option.”
“The early adopters of Foursquare suited Microsoft’s aims.”
46. 258 Mayors Checked
Into the Event
• 5.5 million Australians
via print, online news,
blog coverage and
Twitter
• 568 Tweets
• Nearly all positive
55. CONTACT
“ One company that goes with this online-initiated flow is
Ogilvy Public Relations.
”
Brian Giesen
Regional Director | 360° Digital Influence
Ogilvy Sydney
p +61 2 8281 3853
e brian.giesen@ogilvy.com.au
“ ”
t @bdgiesen
25 China Experts you should follow on
Twitter… Thomas Crampton Jonathan Nguyen
Digital Strategist | 360° Digital Influence
Ogilvy Sydney
p +61 2 8281 3805
e jonathan.nguyen@ogilvy.com.au
t @j4jonathan
“ Ogilvy's digital specialist Brian Giesen outlined the
best strategies for getting business results on social
networking site Twitter. ”
australiadigitalmap.com
For case studies...
www.asiadigitalmap.com
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