Creating, Curating and Cultivating the Social Web: How Brands Can Make Sense of the Madness. By Esteban Contreras, Social Media Manager for Samsung USA. This was presented at the Marketing 2.0 Conference in Paris, France on March 29th, 2011. If you're interested in content creation, content curation, community management, social media strategy and marketing, then this presentation might provide some insights. Let me know if you have any questions. I'm @SamsungEsteban and @SocialNerdia on Twitter. Note: Video broken into 4 parts are attached to the 4 final slides. You can also find these videos here http://www.youtube.com/view_play_list?p=AB5FA2277D2F9063

1. CREATING, CURATING AND CULTIVATING THE SOCIAL WEB How Brands Can Make Sense of the Madness Esteban Contreras Social Media Manager Samsung USA M2C | PARIS | MARCH 28, 2011

2. Esteban and Somerlea, 2002

3. Years of shared experiences

4. Online relationships are as human as offline relationships

6. The creation and curation of relevant content, coupled with the cultivation of a relationship, leads to trust

8. Why You Need to Create Hugh Macleod

10. Strive to be engaging, balanced and experimental

12. Plan and coordinate, but don’t depend on calendars

13. “ Message” Time Stamp Identity Profile Pic App Hashtag Background Think beyond the message RTs Name

14. Be the message: The message is the messenger

15. Work with experts who know what they’re doing

16. Go DIY when you need to

17. Embrace real-time

18. Capture moments you’d like to see again

19. Have fun with locations, check-ins and games

20. Visualize data Note: Some of this data is not final. This is only an example.

21. Visualize data Note: Some of this data is not final. This is only an example.

22. @ThatDrew @GaryVee @kk Photo taken 5 Mins. Earlier Know your audience

23. Integrate design, communications, and tech

25. “ Brands have the expertise, the time, and the money to be great editors and curators of digital content. It seems reasonable to conclude that one part of being a great brand is now also being a great curator.” Steven Rosenbaum Why You Need to Curate

27. Listen, make lists, and be curious

28. http://bit.ly/gicHCR Know the tools and services available

29. Remember: Machines filter, humans curate

30. Think big

31. Bridge online and offline

32. Always give credit

33. Always link back

34. Thank content creators

35. Involve your audience / community

36. Provide insight, expertise and meaning

37. Enable offline experiences

39. “ We have entered a new era in which developing strong consumer relationships is pivotal to a brand or company’s success .” Gary Vaynerchuk Why You Need to Cultivate

41. Constantly engage publicly and privately

42. Leverage tools to know what your audience values

43. Know where they are coming from

44. Fail no one

45. Be patient and practice being conversational

46. Provide or facilitate customer service

47. Genuinely say thank you

48. Enable Conversations

49. Be part of offline communities and meet IRL

50. Connect the world with your company

52. That is why you create content That is why you curate content That is why you cultivate long-term relationships online & offline