Sponsorship Opportunities for Social Media Week New York 2018 which will take place during the week of April 24-27 at The Sheraton Hotel

1. INSPIRE
CONNECT
ENGAGE
SPONSORSHIP
OPPORTUNITIES

2. Social Media Week (SMW) is one of the
world’s premier conferences and
industry news platforms for marketers.
We provide brands, agencies and technology
providers with the latest insights, trends and best
practices together with access to a global
community of marketing decision makers.
In 2018 SMW hosts its flagship conferences in New
Los Angeles, London and Chicago with its a new
global edition of the conference taking place in
New York City between April 24-27 at The
Sheraton Hotel.
In 2018 SMW will celebrate human connectivity
and the power that technology provides in
bringing the world closer together.
A B O U T

3. With a global network of more than one
thousand contributors, SMW.news is a vital
resource of professionals who need to keep up
with emerging trends and learn about best
practices in social media.
Insights, emerging trends and best practices
Global network of 1k writers
200k readers each month
Weekly newsletter which reaches 150k subscribers
S M W . n e w s

4. 180+ hrs of streaming video
Access content by topic, brand or expert
Watch live or on-demand
Available on desktop or mobile device
Access as a individual or as a team
Membership platform providing
livestreaming of SMW’s flagship conferences
and hundreds of hours of on-demand
educational content.
S M W I N S I D E R

5. G L O B A L R E A C H
50kATTENDEES
28CITIES
10kSPEAKERS
230kFOLLOWERS
170kFOLLOWERS
4kFOLLOWERS

6. 2k
ATTENDEES
200
SPEAKERS
12.5k
FOLLOWERS
12k
FOLLOWERS
N YC
1.1k
ATTENDEES
100
SPEAKERS
7k
FOLLOWERS
12k
FOLLOWERS
L A
1.1k
ATTENDEES
150
SPEAKERS
5.5k
FOLLOWERS
12k
FOLLOWERS
L O N D O N
1.2k
ATTENDEES
200
SPEAKERS
6k
FOLLOWERS
6.2k
FOLLOWERS
C H I C A G O
L O C A L R E A C H : F L A G S H I P

7. T H E AT T E N D E E
The SMW audience is made up of mid-
senior level decision makes representing
brands, agencies, publishers and technology
providers.
69%female
87%
mid-level
seniority
& above
65%
aged 25-35
49%
work in marketing,
media, and
communications
43%
work for a
company
with 500+
employees
75%
returning
attendees

8. B R A N D S I N AT T E N DA N C E

9. PA S T S P E A K E R S
Founder, CEO
BuzzFeed
CLAUDIA MALLEY DAVID HARBOURJONAH PERETTI
EVP, Partner
Solutions
National Geographic
Actor
Stranger Things
CEO
The New York Times
Company
JONATHAN NEMAN SARAH HOFSTETTERMARK THOMPSON
Co-Founder
& Co-CEO
sweetgreen
CEO
360i
JASON MILLER HASAN MINHAJMICHELLE KLEIN
Global Content
Marketing Leader
LinkedIn
Correspondent
The Daily Show with
Trevor Noah
PHILIPPE VON BORRIES ADAM LEIBSOHN
Co-Founder
& Co-CEO
Refinery29
Chief Operating
Officer
Giphy
Head of Marketing,
North America
Facebook
LINDSAY NELSON
Global Head of
Brand Strategy
Vox Media

12. - Brand
awareness
- Lead
generation
- Thought
leadership
THE
OPPORTUNITY

13. PA S T S P O N S O R S

14. S P O N S O R T E S T I M O N I A L
Lydia Daly
SVP, Social Media and Branded Content Strategy, Viacom
“Social Media Week is the ideal
platform for Viacom to have
thoughtful discussions on how the
social media industry is impacting
not only brands and businesses but
also society as a whole.”

15. Minimum of one sponsored
session on a main stage*
Host one Speakeasy salon
session
Premium Exhibitor Booth
Sponsorship of Opening
Reception
Brand logo on Home Page,
Sponsors Page & Schedule
Page
Included in one dedicated
Facebook ad campaign that
runs for one week
Promotion on social channels
include Facebook, LinkedIn
and Twitter
15 Premium Passes (Includes
access to the Premium Lounge)
15 Standard Passes
Enterprise membership to
SMW Insider, which includes
access to livestreaming and
180+ hours of talks and
interviews
PACKAGE COST:
- from $50,000
M A R Q U E E

16. Minimum of one sponsored
session on Stage 1
Host one Speakeasy salon
session
Basic or Standard Exhibitor
Booth
Brand logo on Home Page,
Sponsors Page & Schedule
Page
Included in one dedicated
Facebook ad campaign that
runs for one week
Promotion on social channels
include Facebook, LinkedIn
and Twitter
10 Premium Passes (Includes
access to the Premium Lounge)
10 Standard Passes
Enterprise membership to
SMW Insider, which includes
access to livestreaming and
180+ hours of talks and
interviews
PACKAGE COST:
- from $25,000
S I G N AT U R E

17. Minimum of one sponsored
session on Stage 2 or Stage 3
Host one Speakeasy salon
session
Basic Exhibitor Booth
Brand logo on Home Page,
Sponsors Page & Schedule
Page
Included in one dedicated
Facebook ad campaign that
runs for one week
Promotion on social channels
include Facebook, LinkedIn
and Twitter
8 Premium Passes (Includes
access to the Premium Lounge)
8 Standard Passes
Enterprise membership to
SMW Insider, which includes
access to livestreaming and
180+ hours of talks and
interviews
PACKAGE COST:
- up to $25,000
S U P P O R T I N G

18. One sponsored session on
Stage 1, 2, or 3*
Curatorial support, event
management, A/V production
Article recap of session
published on SMW.news
Video interview with primary
speaker
Edited full length video from
your session*
4 x 20-second video snippets
from session, published on
Facebook video
Access to professional photos
from session
Brand logo on Home Page,
Sponsors Page & Schedule
Page
Included in one dedicated
Facebook ad campaign that
runs for one week
Promotion on social channels
include Facebook, LinkedIn
and Twitter
5 Premium Passes (Includes
access to the Premium Lounge)
5 Standard Passes
Annual membership to SMW
Insider, which includes access
to livestreaming and 180+
hours of talks and interviews
PACKAGE COST:
- $15,000 - $25,000
S E S S I O N S

19. One (45-minute) sponsored
Speakeasy Salon (20 ppl)
Brand logo on Sponsors Page
& Schedule Page
Included in minimum of one
email blast
Promotion on social channels
including 2 Facebook posts
and 3 Tweets
2 Premium Passes (Includes
access to the Premium Lounge)
3 Standard Passes
Annual membership to SMW
Insider, which includes access
to livestreaming and 180+
hours of talks and interviews
PACKAGE COST:
- $7,500
S P E A K E A S Y

20. Located in premium Exhibitor,
Exhibitor Connect and
Premium Lounges
Three sizes available (6x8,
6x12, or 8x20)
Dedicated WiFi throughout the
week
Standard furniture including
tables and chairs
Standard furniture with iPads
or plasma screen*
Badge scanning for lead
generation capture
Logo on website and on-site
physical signage
2 - 5 Premium Passes (Includes
access to the Premium
Lounge)*
3 - 5 Standard Passes*
Annual membership to SMW
Insider, which includes access
to livestreaming and 180+
hours of talks and interviews
PACKAGE COST:
Basic: $7,500
Standard: $20,500
Premium: $27,500
*Quantities depend on package selected
E X H I B I T O R B O O T H S

21. PACKAGE COST:
Exclusive sponsorship of
Speaker AMA Lounge, Connect
Lounge, or Premium Lounge*
Dedicated WiFi throughout the
week
Standard furniture including
tables and chairs
Standard furniture with iPads
or plasma screen*
Badge scanning for lead
generation capture
Logo on website and on-site
physical signage
2 or 5 Premium Passes
(Includes access to the
Premium Lounge)*
2 or 5 Standard Passes*
Annual membership to SMW
Insider, which includes access
to livestreaming and 180+
hours of talks and interviews
Speaker AMA: $25,000
Connect Lounge: $45,000
Premium Lounge: $55,000
L O U N G E S

22. Catered breakfast or lunch for
all attendees
Full-screen take-over in
Connect Lounge and in
Exhibitor Marketplace for
branding
Brand logo on Sponsors Page
& Schedule Page
Included in a minimum of one
email blast
Promotion on social channels
including 2 Facebook posts
and 3 Tweets
5 Premium Passes (Includes
access to the Premium Lounge)
5 Standard Passes
Annual membership to SMW
Insider, which includes access
to livestreaming and 180+
hours of talks and interviews
PACKAGE COST:
- $12,500
N E T W O R K I N G
B R E A K FA S T S & L U N C H E S

23. Private and sponsored dinner
for up to 20 ppl
Brand logo on Sponsors Page
Brand logo on dinner invites
and placecards
Promotion on social channels
including 2 Facebook posts
and 3 Tweets
5 Premium Passes (Includes
access to the Premium Lounge)
5 Standard Passes
Annual membership to SMW
Insider, which includes access
to livestreaming and 180+
hours of talks and interviews
PACKAGE COST:
- $12,500
P R I VAT E D I N N E R S

24. Exclusive sponsor of the official
opening reception
400-500 attendees, speakers
and partners
Brand logo on Sponsors Page
Brand logo on event invite and
step and repeat
Space to host a photobooth
activation**
Promotion on social channels
including 2 Facebook posts
and 3 Tweets
5 Premium Passes (Includes
access to the Premium Lounge)
5 Standard Passes
Annual membership to SMW
Insider, which includes access
to livestreaming and 180+
hours of talks and interviews
PACKAGE COST:
- $15,000
D R I N K S & PA R T I E S

25. Package Description Standard $
Marquee
Includes Signature Sponsor deliverables with the addition of Premium Exhibitor booth upgrade, sponsorship of
Opening Reception, 15 Premium & 15 Standard Passes
$50k+
Signature
Includes all Supporting Sponsor deliverables with the addition of Stage 1 sponsored session upgrade and 10
Premium & 10 Standard Passes
$25k+
Supporting
Includes one Stage 2 or 3 sponsored session, hosting one Speakeasy salon, Basic Exhibitor booth, brand logo
promotion on website and social, 8 Premium & 8 Standard Passes, and one Enterprise membership to SMW
Insider membership
Up to $25k
Sessions
Sponsored session on Stage 1, 2, or 3, full presentation support, session and speaker interview video recaps,
brand promotion on website, social, and email, 5 Premium & 5 Standard Passes, and one annual membership to
SMW Insider
$15k - $25k
Speakeasy
Includes one 45-minute sponsored speakeasy salon, brand promotion on website, social, and email, 2 Premium
& 3 Standard Passes, and one annual membership to SMW Insider
$7.5k
Exhibitor Booths
Includes location plot in Exhibitor Marketplace or Foyer, standard furniture with option to upgrade to plasma
screens, lead generation badge scanning, logo promotion on website and physical signage, Premium &
Standard Passes, and one annual membership to SMW Insider
$7.5k - $27k
Lounges
Includes exclusive sponsorship of one of lounge areas, lead generation badge scanning, logo promotion on
website and physical signage, Premium & Standard Passes, and one annual membership to SMW Insider $25k - $55k
Private Dinners
Private sponsored dinner for up to 20 people, brand logo on invitation and place cards, brand promotion on
website, social, and email, 5 Premium & 5 Standard Passes, and one annual membership to SMW Insider $15k
Drinks & Parties
Exclusive sponsorship of the Official Opening Reception (400-500 attendees, speakers, and partners), brand
promotion on website, social, invite, and step & repeat, space to host photo booth activation, 5 Premium & 5
Standard Passes, and one annual membership to SMW Insider
$15k+
PA C K A G E C O S T B R E A K D O W N

26. Full recap of your sponsorship activation including:
Analytics report, including social mentions, reach and
press coverage
Videos and professional photos from your session,
booth or activation.
Editorial recap on SMW.news covering your
mainstage session
R E P O R T I N G / R E C A P S

27. SMW is owned and operated by Crowdcentric
Media. Feel free to get in touch if you have
questions:
Toby Daniels, Executive Director
toby@crowdcentric.net
Brian Leddy, Managing Director
brian@crowdcentric.net
Meghan Crown, Sponsorship Sales Manager
meghan@crowdcentric.net
Belen Martinez, Audience Development Associate
belen@crowdcentric.net
Gail Amurao, Senior Producer
gail@crowdcentric.net
Nathan Lustig, Producer
nathan@crowdcentric.net
G E T I N T O U C H