A look at how higher education constitutions are using social media.

1. technobabble or
technobrilliance?
Lauren Candito
Co-Founder, Social Media Solutions
Tuesday, April 19, 2011 1

2. Tuesday, April 19, 2011 2

3. Tuesday, April 19, 2011 3

4. Tuesday, April 19, 2011 4

5. Tuesday, April 19, 2011 5

6. 38
5
Tuesday, April 19, 2011 6

7. Tuesday, April 19, 2011 7

8. "Every period of hardship
from the ice age to the
great depression spurred
evolution and innovation."
Tuesday, April 19, 2011 8

9. Evolve
Tuesday, April 19, 2011 9

10. or become extinct
Tuesday, April 19, 2011 10

11. Think about the history of marketing communication…
Tuesday, April 19, 2011 11

12. Buy
Our
Stuff!
Call
Now!
Order
Today!
But Wait…
There’s More!
Tuesday, April 19, 2011 12

13. Tuesday, April 19, 2011 13

14. Tuesday, April 19, 2011 14

15. Tuesday, April 19, 2011 15

16. Tuesday, April 19, 2011 16

17. 17
25
Tuesday, April 19, 2011 17

18. What is
Social Media?
Tuesday, April 19, 2011 18

19. Social media are media for
social interaction, using highly accessible
and scalable communication
techniques. Social media is the use of
web-based and mobile technologies to turn
interactive
communication into
dialogue.
Tuesday, April 19, 2011 19

20. photo sharing
blogs
forums
wikis
bookmarking
Social Media sites
video sharing
rating sites
microblogging
podcasts
Tuesday, April 19, 2011 20

21. Social media sites include…
Tuesday, April 19, 2011 21

22. 22
25
Tuesday, April 19, 2011 22

23. Real World Examples
Innovation & Excellence
Tuesday, April 19, 2011 23

24. The University of Alabama
Na5onal Alumni Associa5on
Tuesday, April 19, 2011 24

25. The University of Alabama
Na5onal Alumni Associa5on
Tuesday, April 19, 2011 25

26. The University of Alabama
Na5onal Alumni Associa5on
Tuesday, April 19, 2011 26

27. Emory University
Blue Pig
Campaign
Tuesday, April 19, 2011 27

28. Emory University
Blue Pig
Campaign
Tuesday, April 19, 2011 28

29. Oklahoma State University Alumni
Associa5on
Tuesday, April 19, 2011 29

30. Oklahoma State University Alumni
Associa5on
Tuesday, April 19, 2011 30

31. Oklahoma State University Alumni
Associa5on
“I think we’re a preEy
good example of how
you can do a lot with a
li.le. We’ve got a very
small budget. It doesn’t
take that much money to
build a Facebook Page. It
takes a lot of hard work
and effort.”
Tuesday, April 19, 2011 31

32. Texas Tech University
Tuesday, April 19, 2011 32

33. Texas Tech University
Tuesday, April 19, 2011 33

34. Texas Tech University
Tuesday, April 19, 2011 34

35. University of Central Oklahoma
Tuesday, April 19, 2011 35

36. 36
Tuesday, April 19, 2011 36

37. West Point Associa5on of Graduates
Tuesday, April 19, 2011 37

38. 38
Tuesday, April 19, 2011 38

39. 39
Tuesday, April 19, 2011 39

40. Texas A&M University
Tuesday, April 19, 2011 40

41. Texas A&M University
Tuesday, April 19, 2011 41

42. Butler University
Tuesday, April 19, 2011 42

43. 43
Tuesday, April 19, 2011 43

44. Stanford University
44
Tuesday, April 19, 2011 44

45. Harvard
45
Tuesday, April 19, 2011 45

46. Let’s go off campus for a bit...
46
Tuesday, April 19, 2011 46

47. San Juan Marriot Video Campaign
47
Tuesday, April 19, 2011 47

48. Domino’s UK
48
Tuesday, April 19, 2011 48

49. KLM Surprise
49
Tuesday, April 19, 2011 49

50. 50
Tuesday, April 19, 2011 50

51. • 130,000 YouTube views
• 1,461 Tweets
• 1,999 blog posts and
news articles
• 8 mentions on national TV
broadcasts
• 93% increase in visitors to
the “How It Works” page
of their website
• 14 user-generated videos
• 51 user-generated photos
51
Tuesday, April 19, 2011 51

52. My Starbucks Idea
52
Tuesday, April 19, 2011 52

53. Tony Hawk’s Treasure Hunt
53
Tuesday, April 19, 2011 53

54. Are You Prepared?
Tips for Getting Started
54
Tuesday, April 19, 2011 54

55. Who will be listening?
Tuesday, April 19, 2011 55

56. 56
Tuesday, April 19, 2011 56

57. Who will be posting?
Tuesday, April 19, 2011 57

58. Find your voice
A Community Manager’s
job is to use social media
tools to build, manage,
and protect relationships
with your audience.
58
Tuesday, April 19, 2011 58

59. When will you post?
Tuesday, April 19, 2011 59

60. Choose your platforms
Tuesday, April 19, 2011 60

61. Develop a content calendar
Tuesday, April 19, 2011 61

62. Choose your tools
62
Tuesday, April 19, 2011 62

63. 63
Tuesday, April 19, 2011 63

64. 64
Tuesday, April 19, 2011 64

65. 65
Tuesday, April 19, 2011 65

66. 66
Tuesday, April 19, 2011 66

67. 42
67
Tuesday, April 19, 2011 67

68. How will you manage resources?
Tuesday, April 19, 2011 68

69. How will you integrate other
marketing efforts?
Tuesday, April 19, 2011 69

70. Tuesday, April 19, 2011 70

71. Do You Need an Employee Policy?
Tuesday, April 19, 2011 71

72. 42
72
Tuesday, April 19, 2011 72

73. Getting Started
73
Tuesday, April 19, 2011 73

74. Community Guidelines
Be Be Be
Amazing Accessible Authentic
Respond
Provide real Honest and
and
value transparent
participate
Tuesday, April 19, 2011 74

75. Tips for Getting Started
Use the Rule of Thirds
Build relationships with influencers
Make it easy to re‐mix your content
Remember... There is no instant gratification
 Results require effort over time
Use metrics to discover what works and what doesn’t
75
Tuesday, April 19, 2011 75

76. Questions?
Tuesday, April 19, 2011 76

77. Ask me later...
Lauren@SocialMediaSolutionsLLC.com
www.SocialMediaSolutionsLLC.com
www.SM4Edu.ning.com
Tuesday, April 19, 2011 77

78. ASK ME LATER...
Lauren@SocialMediaSolutionsLLC.com
www.SocialMediaSolutionsLLC.com
www.SM4Edu.ning.com
Tuesday, April 19, 2011 78