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How to Be Personal & Professional Using Social Media

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How to put the social in social media and keep the personal out Lauren Candito President, Social Media Solutions LLC Monday, April 4, 2011
Online Reputation Monday, April 4, 2011
personal brand vs branding personality Monday, April 4, 2011
Personal branding Personal Branding Monday, April 4, 2011
ProïŹle Group Page Monday, April 4, 2011
Facebook 1 Customize your privacy settings. Monday, April 4, 2011
Facebook – privacy Monday, April 4, 2011
Facebook – privacy Friends > Edit Friends Create a List Monday, April 4, 2011
Facebook 2 Keep the content employer- friendly. Monday, April 4, 2011
Facebook Monday, April 4, 2011
Facebook 3 Be Proactive. Know your company’s stance on social media. Monday, April 4, 2011
12 Monday, April 4, 2011
Monday, April 4, 2011
Twitter – privacy Monday, April 4, 2011
Facebook 1 Follow other industry professionals. Monday, April 4, 2011
Facebook Monday, April 4, 2011
Facebook 2 Engage in existing conversations. Monday, April 4, 2011
Facebook Monday, April 4, 2011
Facebook 3 Don’t just duplicate content. Monday, April 4, 2011
Facebook Monday, April 4, 2011
Blog – used for both Monday, April 4, 2011
Facebook 1 Show the human side of your brand. Monday, April 4, 2011
Brand personality brand personality Monday, April 4, 2011
Facebook 2 Include original content. Monday, April 4, 2011
Linkedin in – professional position yourself as the expert. Monday, April 4, 2011
26 Monday, April 4, 2011
Facebook 1 Use LinkedIn Networking etiquette. Monday, April 4, 2011
information etiquette connection etiquette Monday, April 4, 2011
Facebook 2 Request recommendations wisely. Monday, April 4, 2011
Facebook Monday, April 4, 2011
Facebook 3 Consider letting others follow your brand. Monday, April 4, 2011
Facebook Monday, April 4, 2011
What about employees? what about employees? Monday, April 4, 2011
**** social media policy Monday, April 4, 2011
how to ïŹnd your personal online reputation: Monday, April 4, 2011
1 Ask a friend. 2 Monday, April 4, 2011 Google yourself speciïŹcally.
how to check your brand’s online reputation: Monday, April 4, 2011
1 Search Engine Rankings 2 Google Alerts 3 Google yourself speciïŹcally. Content Sharing Monday, April 4, 2011
Social Media Guidelines  Create groups & proïŹles  Seek inïŹ‚uence, but not   Participate openly control  Act like a publisher  Experiment  Know your audience  Post often  Know your competition  Ask open‐ended questions  Build a community  Integrate across all  networks 39 Monday, April 4, 2011
Tips for Getting Started  Use the Rule of Thirds o (1/3 web presence, 1/3 one-way, 1/3 social)  Build relationships with inïŹ‚uencers  Make it easy to re‐mix your content  Remember... There is no instant gratiïŹcation o  Results require eïŹ€ort over time  Use metrics to discover what works and what doesn’t 40 Monday, April 4, 2011
Questions questions? Monday, April 4, 2011

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How to Be Personal & Professional Using Social Media

  • 1. How to put the social in social media and keep the personal out Lauren Candito President, Social Media Solutions LLC Monday, April 4, 2011
  • 3. personal brand vs branding personality Monday, April 4, 2011
  • 4. Personal branding Personal Branding Monday, April 4, 2011
  • 5. ProïŹle Group Page Monday, April 4, 2011
  • 6. Facebook 1 Customize your privacy settings. Monday, April 4, 2011
  • 8. Facebook – privacy Friends > Edit Friends Create a List Monday, April 4, 2011
  • 9. Facebook 2 Keep the content employer- friendly. Monday, April 4, 2011
  • 11. Facebook 3 Be Proactive. Know your company’s stance on social media. Monday, April 4, 2011
  • 15. Facebook 1 Follow other industry professionals. Monday, April 4, 2011
  • 17. Facebook 2 Engage in existing conversations. Monday, April 4, 2011
  • 19. Facebook 3 Don’t just duplicate content. Monday, April 4, 2011
  • 21. Blog – used for both Monday, April 4, 2011
  • 22. Facebook 1 Show the human side of your brand. Monday, April 4, 2011
  • 23. Brand personality brand personality Monday, April 4, 2011
  • 24. Facebook 2 Include original content. Monday, April 4, 2011
  • 25. Linkedin in – professional position yourself as the expert. Monday, April 4, 2011
  • 27. Facebook 1 Use LinkedIn Networking etiquette. Monday, April 4, 2011
  • 28. information etiquette connection etiquette Monday, April 4, 2011
  • 29. Facebook 2 Request recommendations wisely. Monday, April 4, 2011
  • 31. Facebook 3 Consider letting others follow your brand. Monday, April 4, 2011
  • 33. What about employees? what about employees? Monday, April 4, 2011
  • 34. **** social media policy Monday, April 4, 2011
  • 35. how to ïŹnd your personal online reputation: Monday, April 4, 2011
  • 36. 1 Ask a friend. 2 Monday, April 4, 2011 Google yourself speciïŹcally.
  • 37. how to check your brand’s online reputation: Monday, April 4, 2011
  • 38. 1 Search Engine Rankings 2 Google Alerts 3 Google yourself speciïŹcally. Content Sharing Monday, April 4, 2011
  • 39. Social Media Guidelines  Create groups & proïŹles  Seek inïŹ‚uence, but not   Participate openly control  Act like a publisher  Experiment  Know your audience  Post often  Know your competition  Ask open‐ended questions  Build a community  Integrate across all  networks 39 Monday, April 4, 2011
  • 40. Tips for Getting Started  Use the Rule of Thirds o (1/3 web presence, 1/3 one-way, 1/3 social)  Build relationships with inïŹ‚uencers  Make it easy to re‐mix your content  Remember... There is no instant gratiïŹcation o  Results require eïŹ€ort over time  Use metrics to discover what works and what doesn’t 40 Monday, April 4, 2011
  • 41. Questions questions? Monday, April 4, 2011