In her Brands-Only Summit keynote presentation, Tyra Banks chats with SocialMedia.org VP of Community Kurt Vanderah about the intersection of social media, traditional media, and product marketing -- and how brands can thrive in this evolving environment.

1. SOCIALMEDIA.ORG/SUMMIT2013ORLANDO
The Brands-Only Summit
keynote presentation
TYRA BANKS & KURT VANDERAH
DECEMBER 9–11, 2013

2. Brands-Only Summit
Keynote Speaker:
@TyraBanks
1

3. The Social Empire
17th
worldwide
25th
worldwide
57th
worldwide 2

4. 25 million
followers
globally
The Social Empire
3

5. FLAWSOME HUMOR
4

6. POP CULTURE
I’m an entrepreneur, bitch! 5

7. ANTM: SOCIAL VOTING
6

8. FIERCE-I-FY
Provide words of encouragement & advice
with a focus on self-confidence, body image
and expanding the definition of beauty 7

9. BUSINESS MODEL
Show Tyra not only as a model, producer but also
a business woman & CEO, allowing her followers
to gain interest in entrepreneurship and the
confidence to become the CEOs of their own lives
8

10. HUMOR
Use of comical pictures and captions to
breakdown the stereotypes of “real” beauty,
allowing fans to feel connected to the brand’s
flawsome messaging 9

11. ANTM: 21 CYCLES
Increase audience engagement through social voting
prior to airing of show and exclusive digital content and
opportunity to interact with cast and judges during airing
10

12. Brands-Only Summit
Keynote Speaker:
@TyraBanks
14

13. SOCIALMEDIA.ORG/SUMMIT2013ORLANDO
Learn more about past and
upcoming events
DECEMBER 9–11, 2013
SOCIALMEDIA.ORG/EVENTS