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SocialMedia.org
                                         Video Case Studies



   SocialMedia.org
         This video is from
    Case Studies
           BlogWell
            San Francisco
            June 20, 2011
This presentation is from
         socialmedia.org/blogwell



BlogWell                                        Greg Gerik
       Chicago
     July 18, 2012                  Innovation Through Social Business
   socialmedia.org/blogwell
Greg Gerik, Social Media Leader
3M Global eTransformation

gtgerik@mmm.com
@ggerik
Questions?

 @ggerik
@ggerik
@ggerik
@ggerik
@ggerik
SAMPLE (Not 3M)


@ggerik
@ggerik
@ggerik
July
           Ask for reviews
                Aug 16


            Identify issue
                Aug 24


            Team formed
                Aug 27


          Respond publicly
                 Sept


          Material changed
               Sept

@ggerik
After
                   During

          Before




@ggerik
E-mail / Loyalty
        Programs

      Ratings and
      Reviews




        Online Ad Units




    PR / Blogger / Talker
    Outreach



         Brand
         Website




@ggerik
A 3M Racing content calendar is
         developed to engage Fans
         throughout 2012 with exclusive
         content and offers.




Social & Mobile Brand Engagement for NASCAR
Empower and energize the 3M
 enterprise through ‘real-time’
 data-points and connectivity.




@ggerik
Advancing the future of 3M to
  remain on the forefront of
         Innovation.




@ggerik
Fuel the ability for 3M to connect

      Take customer connections everywhere


                      Faster



@ggerik
Observe.
    Visualize.
    Collaborate.


@ggerik
Ratings &       Listening
          Reviews Vendor   Aggregator



          Insights           Conversations
           Source               Source



               Vendor
               Source       Vendor
                            Source




    Observe.
@ggerik
Visualize.



@ggerik
Collaborate.




@ggerik
@ggerik
@ggerik
Thank You.

        Questions?


                                  3M™ Fingerprint-
                                  Fading Technology
Greg Gerik, Social Media Leader
3M Global eTransformation

gtgerik@mmm.com
@ggerik
SocialMedia.org
         This video is from
    Case Studies                    Learn more about past and
           BlogWell
            San Francisco
            June 20, 2011
                                       upcoming BlogWells
This presentation is from
         socialmedia.org/blogwell



BlogWell                            socialmedia.org/blogwell
       Chicago
     July 18, 2012
   socialmedia.org/blogwell

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BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik

  • 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 This presentation is from socialmedia.org/blogwell BlogWell Greg Gerik Chicago July 18, 2012 Innovation Through Social Business socialmedia.org/blogwell
  • 2. Greg Gerik, Social Media Leader 3M Global eTransformation gtgerik@mmm.com @ggerik
  • 6.
  • 12. July Ask for reviews Aug 16 Identify issue Aug 24 Team formed Aug 27 Respond publicly Sept Material changed Sept @ggerik
  • 13. After During Before @ggerik
  • 14. E-mail / Loyalty Programs Ratings and Reviews Online Ad Units PR / Blogger / Talker Outreach Brand Website @ggerik
  • 15. A 3M Racing content calendar is developed to engage Fans throughout 2012 with exclusive content and offers. Social & Mobile Brand Engagement for NASCAR
  • 16.
  • 17. Empower and energize the 3M enterprise through ‘real-time’ data-points and connectivity. @ggerik
  • 18. Advancing the future of 3M to remain on the forefront of Innovation. @ggerik
  • 19. Fuel the ability for 3M to connect Take customer connections everywhere Faster @ggerik
  • 20. Observe. Visualize. Collaborate. @ggerik
  • 21. Ratings & Listening Reviews Vendor Aggregator Insights Conversations Source Source Vendor Source Vendor Source Observe. @ggerik
  • 25.
  • 27. Thank You. Questions? 3M™ Fingerprint- Fading Technology Greg Gerik, Social Media Leader 3M Global eTransformation gtgerik@mmm.com @ggerik
  • 28. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWells This presentation is from socialmedia.org/blogwell BlogWell socialmedia.org/blogwell Chicago July 18, 2012 socialmedia.org/blogwell