In her Brands-Only Summit presentation, Whole Foods Market's Director of Social Media and Digital Marketing, Natanya Anderson, shares the broad-based lifestyle approach they’ve applied to their social media strategy.
She talks about Pinterest, lessons learned around imagery, contest ups and downs, and more.
20. Measuring Success (2014 Priority)
Optimizing Pinterest Efforts
• Individual pin performance
• Success against specific
program KPIs
– Website traffic
– Shares
• Timing of pin posting
• Benefit to partners
Informing Other Initiatives
• Top areas of interest
• What approach resonates
• Align with SEO
• Correct misinformation
@natanyap #brandsonly
21. What’s Next
• Philosophy
– Location-based pins
– Establish a firm POV on how to
integrate products into Pinterest
• Collaboration
– Grow our collaboration base
• Sharable Imagery
– Continue to evolve and optimize
the creative process
– Leverage graphic artists
throughout the company
• Customer Engagement
– Revisiting engagements and
contests
– Acquisition campaign
• Marketing Integration
– Deeper integration into marketing
programs
– Pinterest promoted pins
• Measurement
– Establish a measurement
framework
– Ongoing analytics delivery
@natanyap #brandsonly