The document outlines best practices for ethics in social media outreach. It recommends requiring disclosure of relationships and truthfulness. Organizations should monitor conversations for misinformation and create social media policies and training. Guidelines include disclosing one's identity and opinions, checking for honesty and experience, and being careful of training failures which can damage brands and reputations.

2. Ethics Best Practices August 9, 2011 Seattle

3. IT’S ALL ABOUT TRUST

4. The difference between honesty and sleazery:

5. THIS IS THE LAW

6. Three Guides for Safe Social Media Outreach Require disclosure and truthfulness in social media outreach. Monitor the conversation and correct misstatements. Create social media policies and training programs. August 9, 2011 Seattle

7. Stay Safe Never pay Real disclosure Don’t lie to your mom August 9, 2011 Seattle

8. 10 Magic Words I work for _________, and this is my personal opinion. August 9, 2011 Seattle

9. Who are you? Were you paid? Is it an honest opinion based on a real experience? August 9, 2011 Seattle

10. Biggest Risk:Training Failure

12. Personal and Unofficial Participation

13. Truthfulness

14. Outreach and Advocacy Campaigns

15. Agency/Contractor Disclosure

16. Vendor Questionnaire

17. Policies and TrainingAugust 9, 2011 Seattle

18. Be careful who you hire August 9, 2011 Seattle

19. We have a chance to do something good August 9, 2011 Seattle

21. Raise your standards August 9, 2011 Seattle

22. Save your brand Save your reputation Save your job August 9, 2011 Seattle

23. SAVE SOCIAL MEDIA August 9, 2011 Seattle

24. If you have to ask, the answer is no It’s easier to be honest Pass it on August 9, 2011 Seattle