In his BlogWell Cincinnati case study presentation, "Social Media Engagement for Cause Branding and Community Building," Tyson Foods' Director of Community & Public Relations, Ed Nicholson, shares how they're building community around the issue of hunger. Ed explains how they're getting employees involved, how they're connecting influencers, and how social media is helping them show the public they're in it for the long haul. --- BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit gaspedal.com/blogwell/ BlogWell is produced by GasPedal and the Social Media Business Council. Learn More: gaspedal.com and socialmedia.org

2. Social Media Engagement for Cause Branding and Community Building Ed Nicholson, Director of Community Relations http://twitter.com/TysonFoods http://hungerrelief.tyson.com

10. The blog – Hunger All-Stars

11. Hunger All-Stars

12. Social Media Informing and Validating

13. Social Media Informing and Validating

14. Http://HungerRelief.Tyson.com – Live blogging

15. Engaging employees – RAGBRAI

16. Engaging and contributing to the community

17. Engaging the community

18. Engaging and informing—WeCanEndThis C

19. The blog –Guest posts

20. Tools – Flickr

21. Tools – YouTube

22. Tools--Twitter

23. Tools—Google Maps

24. Tools—Facebook

25. Engaging and informing—Comment for Food Efforts

26. Engaging and informing—Comment for Food Efforts

27. Recognition

29. Relationships and reputations transcend and survive technology changes. There’s continuity in community. The tools will continue to evolve

30. http://twitter.com/TysonFoods http://hungerrelief.tyson.com http://www.facebook.com/pages/Tyson-Foods-Hunger-Relief/200228386775 http://www.youtube.com/tysoncommunity Where you’ll find us