In his BlogWell Atlanta presentation, "Social Media Ethics Briefing: Staying Out of Trouble," GasPedal CEO Andy Sernovitz recapped the latest FTC regulations on disclosure and social media. Andy's presentation covered the 10 magic words of proper online disclosure, his specific steps for keeping your brand safe under new FTC regulations, and his personal tips for staying ethical and legal. --- BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit gaspedal.com/blogwell/ BlogWell is produced by GasPedal and the Social Media Business Council. Learn More: http://gaspedal.com and http://socialmedia.org

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2. Ethics
Best Practices
B tP ti

3. IT’S ALL
ABOUT
TRUST

4. The difference b t
Th diff between
honesty and sleazery:

5. THIS IS THE
LAW

6. Three Guides for Safe
Social Media Outreach
1. Require disclosure and truthfulness in
social media outreach.
2. Monitor the conversation and correct
misstatements.
3. Create social media policies and
training
t i i programs.

7. Stay Safe
Never pay
Real disclosure
Don’t lie to your mom

8. 10 Magic Words:
I work f ______,
k for
and thi i my
d this is
personal opinion.
opinion

9. Who are you?
?
Were you paid?
y p
Is it an honest
opinion based on a
real experience?

10. Biggest Ri k
Bi t Risk:
Training Failure

11. Disclosure Best Practices Toolkit
Checklists • Disclosure of Identity
for every • Personal/Unofficial
situation Blogging and Outreach
• Blogger Relations
Customize
• Compensation and
for your team Incentives
• Agency and Contractor
Disclosure
• Creative Flexibility

12. Be careful
who you hire

13. We have a
chance to do
something
good

15. Raise Your
Standards

16. Save your brand
y
Save your
reputation
Save your job

17. SAVE
SOCIAL
MEDIA

18. If you have to ask,
f
the
th answer is no
i
It’s easier to be
honest
Pass it on

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