C:\fakepath\social media applications for business

Social Media Applications for Business By Emma & Sophie

The customer business relationship How has it changed?

Power shift Companies Individuals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Centralised push Decentralised push

Example… Dell and the creation of IdeaStorm.com

Social media… ,[object Object],[object Object],twitter blogs wikipedia facebook Delicious, Read it, DIG Video blogs

% source data on the internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What can leveraging social media achieve? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THOUGHT LEADERSHIP ,[object Object],This can be used as a way of developing credibility and recognition in order to generate press and become a spokesperson...

RELEVANCE ,[object Object],Consumers will go to sites with like-minded people

RELEVANCE ,[object Object],[object Object],“ Sharing is the currency of social media”

RELEVANCE Be engaging Be a trendsetter Be transparent Build relationships…

RELATIONSHIPS ,[object Object],Whether you’re B2B, B2C or not-for-profit. TRUST

[object Object],[object Object]

How to listen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To find blogs on a particular topic go to technorati.com

Learn to be relevant by listening… Social media, unlike some other communications and marketing activity, is a slow build not an instant hit

[object Object],[object Object],[object Object],[object Object]

TWITTER ,[object Object],[object Object],[object Object],[object Object]

Which companies are using twitter and how? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HOOT SUITE ,[object Object],[object Object]

Facebook ,[object Object],[object Object],[object Object]

Case studies ,[object Object],[object Object],[object Object]

Creating content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Possible outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organisational readiness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

C:\fakepath\social media applications for business

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